{"id":24166,"date":"2015-10-26T02:22:16","date_gmt":"2015-10-26T06:22:16","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=24166"},"modified":"2015-10-26T10:10:42","modified_gmt":"2015-10-26T14:10:42","slug":"les-producteurs-de-lait-du-quebec-confient-leurs-marques-publicitaires-a-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-producteurs-de-lait-du-quebec-confient-leurs-marques-publicitaires-a-lg2\/","title":{"rendered":"Les Producteurs de lait du Qu\u00e9bec confient leurs marques publicitaires \u00e0 lg2"},"content":{"rendered":"<p class=\"p2\"><span style=\"color: #000080; font-size: 14pt;\">Le\u00a026 octobre 2015 \u2013 La Direction marketing des Producteurs de lait du Qu\u00e9bec (PLQ) annonce qu&rsquo;elle confie l&rsquo;ensemble de ses marques publicitaires \u00e0 <a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a> \u00e0 compter de janvier prochain.<\/span><\/p>\n<p class=\"p2\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/producteurs-lait-quebec-logo.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-24169 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/producteurs-lait-quebec-logo.png\" alt=\"producteurs-lait-quebec-logo\" width=\"505\" height=\"324\" \/><\/a><\/p>\n<p class=\"p2\">Julie G\u00e9linas des <a href=\"http:\/\/lait.org\/\" target=\"_blank\">Producteurs de lait du Qu\u00e9bec<\/a> (PLQ) explique que le nouveau contexte d&rsquo;affaires engendr\u00e9 par les ententes commerciales du Partenariat transpacifique (PTP) et de l&rsquo;Union europ\u00e9enne (UE) est pr\u00e9texte \u00e0 un virage n\u00e9cessitant la collaboration de nouveaux strat\u00e8ges et experts dans cette r\u00e9alit\u00e9 de vive concurrence.<\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 12pt;\">La concentration des effectifs sous une m\u00eame enseigne vise \u00e0 assurer une meilleure coh\u00e9rence parmi les offensives des 5 produits vedettes de la grande famille du lait tout en y int\u00e9grant un chapitre valorisation du savoir-faire des 5 800 producteurs de lait du Qu\u00e9bec \u00bb.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\">Nolin BBDO et Cossette Qu\u00e9bec termineront ainsi leurs mandats en d\u00e9cembre apr\u00e8s de loyaux services et d&rsquo;innombrables succ\u00e8s.<\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 12pt;\">Faire les choses autrement implique d&rsquo;int\u00e9grer de nouveaux points de vue sur le d\u00e9ploiement de nos nombreux programmes \u00bb, conclut la cliente.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><a href=\"http:\/\/www.touchephd.com\/\" target=\"_blank\">Touch\u00e9!<\/a> demeure le partenaire m\u00e9dia des PLQ.<\/p>\n<h3 class=\"p2\"><span style=\"font-size: 14pt; color: #000080;\">PLQ &#8211; \u00c0 propos de l\u2019organisation <\/span><\/h3>\n<p class=\"p2\">Les Producteurs de lait du Qu\u00e9bec, affili\u00e9s \u00e0 l\u2019UPA, repr\u00e9sentent les 5 856 fermes laiti\u00e8res qui livrent annuellement pr\u00e8s de 3 milliards de litres de lait, dont la vente totalise des recettes \u00e0 la ferme de plus de 2,4 milliards $. La production laiti\u00e8re g\u00e9n\u00e8re au Qu\u00e9bec quelque 83 000 emplois directs, indirects et induits et contribue \u00e0 hauteur de 6,2 milliards $ au produit int\u00e9rieur brut. Finalement, elle entra\u00eene des retomb\u00e9es fiscales de 1,29 milliard $, dont 678 millions $ au gouvernement f\u00e9d\u00e9ral, 454 millions $ au gouvernement du Qu\u00e9bec.<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24166\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-producteurs-de-lait-du-quebec-confient-leurs-marques-publicitaires-a-lg2\/\"  data-item_title=\"Les Producteurs de lait du Qu\u00e9bec confient leurs marques publicitaires \u00e0 lg2\"  data-item_date=\"2015-10-26T02:22:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Direction marketing des Producteurs de lait du Qu\u00e9bec (PLQ) annonce qu&rsquo;elle confie l&rsquo;ensemble de ses marques publicitaires \u00e0 lg2 \u00e0 compter de janvier prochain.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24166\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-producteurs-de-lait-du-quebec-confient-leurs-marques-publicitaires-a-lg2\/\"  data-item_title=\"Les Producteurs de lait du Qu\u00e9bec confient leurs marques publicitaires \u00e0 lg2\"  data-item_date=\"2015-10-26T02:22:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24166"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=24166"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24166\/revisions"}],"predecessor-version":[{"id":24170,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24166\/revisions\/24170"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=24166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=24166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=24166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}