{"id":24222,"date":"2015-10-27T03:00:25","date_gmt":"2015-10-27T07:00:25","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=24222"},"modified":"2015-10-28T08:47:08","modified_gmt":"2015-10-28T12:47:08","slug":"dentsubos-signe-le-nouveau-message-tv-pour-le-vin-wallaroo-trail","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dentsubos-signe-le-nouveau-message-tv-pour-le-vin-wallaroo-trail\/","title":{"rendered":"DentsuBos signe le nouveau message TV pour le vin Wallaroo Trail"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"font-size: 14pt; color: #000080;\">Le 27 octobre 2015 \u2013 Wallaroo Trail lance un tout nouveau message t\u00e9l\u00e9 sign\u00e9 DentsuBos.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/wallaroo-trail-dentsu.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-24223 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/wallaroo-trail-dentsu.png\" alt=\"wallaroo-trail-dentsu\" width=\"515\" height=\"290\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">D\u00e9velopp\u00e9e par <a href=\"http:\/\/dentsubos.com\/fr\/\" target=\"_blank\">DentsuBos<\/a>, l\u2019offensive a pour objectif de rallier la client\u00e8le existante de la marque en plus de susciter la curiosit\u00e9 de nouveaux consommateurs partout au Qu\u00e9bec. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.cbrands.com\/\" target=\"_blank\">Wallaroo Trail<\/a> compte ainsi renforcer sa position en tant que vin le plus vendu au Qu\u00e9bec alors qu\u2019il fait son entr\u00e9e dans les SAQ D\u00e9p\u00f4t.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 12pt;\">L\u2019origine exotique du vin a inspir\u00e9 la cr\u00e9ation qui en a fait le point central du message. L\u2019humour et le ton sans pr\u00e9tention collent parfaitement \u00e0 la personnalit\u00e9 de la marque Wallaroo\u00a0\u00bb, explique S\u00e9bastien Rivest, v.-p. cr\u00e9ation chez DentsuBos.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Le message met de l\u2019avant un homme impressionn\u00e9 par la qualit\u00e9 de la bouteille que lui offre un ami \u00e0 son retour d\u2019un voyage en Australie. Il en parle \u00e0 tout son entourage avant de se rendre compte que le Wallaroo Trail est vendu \u00e0 son \u00e9picerie.<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">Bien que le Wallaroo Trail soit le num\u00e9ro un au Qu\u00e9bec, il y a un effort \u00e0 faire pour am\u00e9liorer la perception du produit qu\u2019ont les consommateurs, car il repr\u00e9sente un excellent rapport qualit\u00e9\/prix. Nous souhaitons aussi b\u00e2tir un lien plus \u00e9motionnel entre la marque et le consommateur avec cette campagne\u00a0\u00bb, explique V\u00e9ronique Simard, directrice marketing chez Constellation Brands Qu\u00e9bec.<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/24KfJOnLOZA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<h3 class=\"p1\"><span class=\"s1\" style=\"font-size: 14pt; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Annonceur\u00a0: Constellation Brands Qu\u00e9bec \u2013 V\u00e9ronique Simard, Dominique Berberi<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence\u00a0: DentsuBos<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation\u00a0: S\u00e9bastien Rivest<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00c9quipe de cr\u00e9ation\u00a0: Maxime Jenniss, \u00c9tienne Th\u00e9berge<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-conseil\u00a0: Marie-Claude Lacasse, Anne-Marie Dontigny, Cyndi Lauzon<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Strat\u00e9gie de marque\u00a0: Marie-Claude Lacasse<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production\u00a0: Les Enfants \u2013 Alexandrine Perras<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisation\u00a0: Maxime Giroux<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction photo\u00a0: Yves B\u00e9langer<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Postproduction\u00a0: Fly Studio<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Son\u00a0: Lamajeure<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dia\u00a0: Pascale B\u00e9langer, S\u00e9bastien Labelle<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24222"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=24222"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24222\/revisions"}],"predecessor-version":[{"id":24293,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24222\/revisions\/24293"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=24222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=24222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=24222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}