{"id":24463,"date":"2015-11-03T01:24:47","date_gmt":"2015-11-03T06:24:47","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=24463"},"modified":"2015-11-03T08:58:57","modified_gmt":"2015-11-03T13:58:57","slug":"louis-jose-houde-kbs-et-le-mcc-invitent-les-gens-a-passer-voir-les-librairies","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/louis-jose-houde-kbs-et-le-mcc-invitent-les-gens-a-passer-voir-les-librairies\/","title":{"rendered":"Louis-Jos\u00e9 Houde, kbs+ et le MCC invitent les gens \u00e0 passer voir les librairies"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 14pt;\">Le 2 novembre 2015, l\u2019agence kbs+\u00a0montr\u00e9al a \u00e9t\u00e9 mandat\u00e9e par le minist\u00e8re de la Culture et des Communications (MCC) pour cr\u00e9er une campagne qui vise \u00e0 faire la promotion des libraires et des auteurs d\u2019ici. <\/span><\/p>\n<p>Cette initiative s\u2019inscrit parmi celles mises de l\u2019avant par le Plan d\u2019action sur le livre, qui propose des mesures pour favoriser, entre autres, l\u2019acc\u00e8s au livre.<\/p>\n<p>La campagne met en sc\u00e8ne un ambassadeur original, l\u2019humoriste Louis-Jos\u00e9 Houde, grand lecteur, comme en t\u00e9moigne sa chronique r\u00e9guli\u00e8re sur ses coups de c\u0153ur litt\u00e9raires publi\u00e9e dans un grand quotidien. Le message t\u00e9l\u00e9 exprime la passion de la lecture de fa\u00e7on sympathique\u00a0: une personne reconnue pour captiver les gens par ce qu\u2019elle raconte, se r\u00e9v\u00e8le \u00e0 son tour captiv\u00e9e par les bonnes histoires des auteurs d\u2019ici. On souligne enfin l\u2019int\u00e9r\u00eat de se faire conseiller par un libraire.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/144400344?title=0&amp;amp;byline=0\" width=\"557\" height=\"557\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nUne strat\u00e9gie de lancement sur les m\u00e9dias sociaux a \u00e9galement \u00e9t\u00e9 \u00e9labor\u00e9e par l\u2019agence.<\/p>\n<p>Agence\u00a0: <strong><a href=\"http:\/\/www.kbsp.ca\/fr\/\" target=\"_blank\">kbs+<\/a> montr\u00e9al<\/strong><\/p>\n<p>Client\u00a0: <strong><a href=\"http:\/\/www.mcc.gouv.qc.ca\/\" target=\"_blank\">minist\u00e8re de la Culture et des Communications<\/a><\/strong><\/p>\n<p>Direction de cr\u00e9ation principale\u00a0: <strong>Sacha Ouimet<\/strong><\/p>\n<p>Direction de cr\u00e9ation et conception-r\u00e9daction\u00a0: <strong>Beno\u00eet Mendreshora<\/strong><\/p>\n<p>Direction artistique\u00a0: <strong>Fr\u00e9d\u00e9rique Brunet-Dor\u00e9<\/strong><\/p>\n<p>Service-conseil\u00a0: <strong>Annie Aubert, Charlotte Lafrance<\/strong><\/p>\n<p>Planification strat\u00e9gique\u00a0: <strong>Sean Saraq, Patrice Bray<\/strong><\/p>\n<p>Planification m\u00e9dias: <strong>Jocelyne Beaudet<\/strong><\/p>\n<p>Production\u00a0: <strong>Marie-Claude Langlois<\/strong><\/p>\n<p>Maison de production\u00a0: <strong>Alt<\/strong><br \/>\nR\u00e9alisation :<strong> Yan Giroux<\/strong><\/p>\n<p>Musique\u00a0: <strong>Francis Boudreau<\/strong><\/p>\n<p>Son\u00a0:<strong> BLVD<\/strong><\/p>\n<h3><span style=\"color: #000080; font-size: 14pt;\">\u00c0 propos de kbs+ canada<\/span><\/h3>\n<p>Membre du r\u00e9seau MDC Partners, kbs+ canada est une agence cr\u00e9ative et innovatrice qui offre une gamme compl\u00e8te de services de publicit\u00e9 et de marketing. L\u2019agence a pignon sur rue \u00e0 Montr\u00e9al, Toronto, New York, Londres et Shanghai. kbs+ canada sert des clients de premier plan tels que les Producteurs laitiers du Canada, Church &amp; Dwight, BMO Banque de Montr\u00e9al, The Keg Steakhouse &amp; Bar et Vision Mondiale.<\/p>\n<h3><span style=\"color: #000080; font-size: 14pt;\">\u00c0 propos de MDC Partners<\/span><\/h3>\n<p>MDC Partners est un chef de file mondial qui offre des services en communication marketing \u00e0 une vaste client\u00e8le en Am\u00e9rique du Nord, en Europe, en Am\u00e9rique latine et en Asie. Les soci\u00e9t\u00e9s qui lui sont affili\u00e9es proposent \u00e0 des marques phares des services-conseils sp\u00e9cialis\u00e9s en communication et en publicit\u00e9. MDC Partners s\u2019est donn\u00e9 comme ligne directrice la croissance de ses entreprises clientes par des propositions tant strat\u00e9giques que cr\u00e9atives. \u00ab MDC Partners permet au talent de s\u2019exprimer. \u00bb Les actions MDC Partners de la classe A se transigent au NASDAQ sous le symbole MDCA et \u00e0 la Bourse de Toronto sous le symbole MDZ.A.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24463\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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