{"id":24559,"date":"2015-11-10T01:13:29","date_gmt":"2015-11-10T06:13:29","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=24559"},"modified":"2015-11-09T16:51:16","modified_gmt":"2015-11-09T21:51:16","slug":"facebook-offre-des-donnees-de-geolocalisation-a-ses-annonceurs-actu","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/facebook-offre-des-donnees-de-geolocalisation-a-ses-annonceurs-actu\/","title":{"rendered":"Facebook offre des donn\u00e9es de g\u00e9olocalisation \u00e0 ses annonceurs"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Facebook offrira d\u00e8s jeudi une somme\u00a0d&rsquo;informations suppl\u00e9mentaires\u00a0\u00e0 ses annonceurs: des donn\u00e9es de g\u00e9olocalisation concernant les all\u00e9es et venues autour de leur commerce.<\/span><\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/facebook-geoloc-parisiangeek.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-24740 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/facebook-geoloc-parisiangeek.png\" alt=\"facebook-geolocalisation\" width=\"562\" height=\"351\" \/><\/a><\/p>\n<p>Les clients am\u00e9ricains du r\u00e9seau seront les premiers \u00e0 pouvoir conna\u00eetre combien de <strong>mobinautes<\/strong> \u00e0 proximit\u00e9 de leur commerce ont r\u00e9cemment visionn\u00e9 une de leurs <strong>publicit\u00e9s<\/strong> Facebook.<\/p>\n<p>En parall\u00e8le, l&rsquo;entreprise de Palo Alto fournira de nouvelles avenues afin que ces publicit\u00e9s puissent \u00eatre adapt\u00e9es aux <strong>consommateurs<\/strong> circulant \u00e0 proximit\u00e9 d&rsquo;un magasin.<\/p>\n<p>Facebook fournira aussi des renseignements sur l&rsquo;origine de ces <strong>clients potentiels<\/strong>: demeurent-ils aux environs du commerce, ou parcourent-ils de plus longues distances pour s&rsquo;y rendre? Ces informations concernant la provenance des clients constituent une des importantes sources de donn\u00e9es d&rsquo;une bonne <a href=\"http:\/\/isarta.com\/infos\/?p=23986\">d\u00e9marche de g\u00e9omarketing<\/a>.<\/p>\n<p>\u00c9videmment, les renseignements fournis seront agr\u00e9g\u00e9s et aucune donn\u00e9e sur un abonn\u00e9 en particulier ne sera communiqu\u00e9e. De plus, les utilisateurs peuvent toujours emp\u00eacher Facebook de conna\u00eetre leur position g\u00e9ographique en modifiant les param\u00e8tres de confidentialit\u00e9 de leur application mobile.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Une croissance provenant essentiellement du mobile<\/span><\/h2>\n<p>Au 3e trimestre de 2015, le <strong>mobile<\/strong> compte pour 78% des revenus publicitaires de Facebook.<\/p>\n<p>L&rsquo;entreprise poss\u00e8de d\u00e9sormais\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/greatspeculations\/2015\/11\/06\/facebook-delivers-strong-q3-results-on-the-back-of-mobile-growth\/\">1,4 milliards d&rsquo;usagers sur mobile<\/a>,\u00a0et ce nombre\u00a0est en progression constante.<\/p>\n<p>Il n&rsquo;est donc pas surprenant que Facebook d\u00e9veloppe son offre en ce sens, et tire parti de toutes les possibilit\u00e9s qu&rsquo;offre la <strong>g\u00e9olocalisation<\/strong>.<\/p>\n<p><em>Photo:\u00a0www.parisiangeek.com<\/em><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24559\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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