{"id":24795,"date":"2015-11-11T01:45:49","date_gmt":"2015-11-11T06:45:49","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=24795"},"modified":"2015-11-11T07:49:07","modified_gmt":"2015-11-11T12:49:07","slug":"nouvelle-campagne-lotto-max-par-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelle-campagne-lotto-max-par-lg2\/","title":{"rendered":"Nouvelle campagne Lotto Max par lg2"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 10 novembre 2015 &#8211; Loto-Qu\u00e9bec lance les deux premiers messages de sa nouvelle campagne pour Lotto Max, con\u00e7ue par lg2.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/lotto-max-lg2.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-24797 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/lotto-max-lg2.png\" alt=\"lotto-max-lg2\" width=\"566\" height=\"309\" \/><\/a><\/p>\n<p class=\"p1\">Les messages\u00a0mettent en sc\u00e8ne des nouveaux gagnants qui ne se sont pas encore compl\u00e8tement ajust\u00e9s \u00e0 leur nouvelle vie.<\/p>\n<p class=\"p1\">La campagne est d\u2019ailleurs sign\u00e9e : <strong><em>Bienvenue dans votre nouvelle vie<\/em><\/strong>.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Lotto Max est la plus g\u00e9n\u00e9reuse des loteries de Loto-Qu\u00e9bec. Elle ne fait pas des millionnaires, elle fait des\u00a0multimillionnaires. Pour cette raison, c\u2019est la loterie qui a le plus gros impact sur la vie des gens. C\u2019est ce que\u00a0nous avons choisi d\u2019exploiter avec humour dans cette campagne. Ces moments o\u00f9 on ne sait pas exactement\u00a0comment se comporter en tant que multimillionnaire,\u00a0nous avons voulu en fait cr\u00e9er des histoires o\u00f9 chacun d\u2019entre nous pouvait se reconna\u00eetre\u00bb, explique Marc Fortin, vice-pr\u00e9sident cr\u00e9ation et associ\u00e9\u00a0de <a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a>.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Les messages sont lanc\u00e9s en format 30 secondes, en anglais et en fran\u00e7ais.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QFquzcjZZjw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/JoUiIiU6PLU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client:\u00a0<\/span>Loto-Qu\u00e9bec<\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation:\u00a0<\/span>Marc Fortin, Sylvain Dufresne<\/p>\n<p class=\"p1\"><span class=\"s1\">Cr\u00e9ation:\u00a0<\/span>Val\u00e9rie Wells, Genevi\u00e8ve Langlois, Marie-\u00c8ve Leclerc-Dion<\/p>\n<p class=\"p2\">Planification strat\u00e9gique:\u00a0<span class=\"s2\">St\u00e9phane Mailhiot<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-conseil:\u00a0<\/span>Claudia Joly, Audrey Dignard<\/p>\n<p class=\"p2\">Producteur d&rsquo;agence:\u00a0<span class=\"s2\">Julie Lorazo<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisateur:\u00a0<\/span>Jean-Fran\u00e7ois Asselin<\/p>\n<p class=\"p1\"><span class=\"s1\">DOP <\/span>Steve Danyluk<\/p>\n<p class=\"p2\">Maison de prod. \/ Producteur:\u00a0<span class=\"s2\">Cin\u00e9lande, Nick Jolicoeur<\/span><\/p>\n<p class=\"p2\">Post-production:\u00a0<span class=\"s2\">Post 430<\/span><\/p>\n<p class=\"p2\">Studio de son:\u00a0<span class=\"s2\">Lamajeure<\/span><\/p>\n<p class=\"p2\">Musique:\u00a0<span class=\"s2\">Apollo<\/span><\/p>\n<p class=\"p2\">Animation 2D et 3D:\u00a0<span class=\"s2\">Mel\u2019s<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24795\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24795\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  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size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24795"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=24795"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24795\/revisions"}],"predecessor-version":[{"id":24799,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24795\/revisions\/24799"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=24795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=24795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=24795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}