{"id":24810,"date":"2015-11-11T01:40:26","date_gmt":"2015-11-11T06:40:26","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=24810"},"modified":"2015-11-11T07:49:18","modified_gmt":"2015-11-11T12:49:18","slug":"la-monnaie-royale-canadienne-et-cossette-presentent-les-pieces-souvenir-2015","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-monnaie-royale-canadienne-et-cossette-presentent-les-pieces-souvenir-2015\/","title":{"rendered":"La Monnaie royale canadienne et Cossette pr\u00e9sentent les pi\u00e8ces Souvenir 2015"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 10\u00a0novembre\u00a02015\u00a0\u2014 La Monnaie royale canadienne et Cossette ont r\u00e9cemment lanc\u00e9 une campagne int\u00e9gr\u00e9e afin de pr\u00e9senter 3\u00a0nouvelles pi\u00e8ces Souvenir\u00a02015 inspir\u00e9es du c\u00e9l\u00e8bre po\u00e8me <i>Au champ d\u2019honneur<\/i>, \u00e9crit par John McCrae il y a 100\u00a0ans.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/monnaie-royale-cossette.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-24811 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/monnaie-royale-cossette.png\" alt=\"monnaie-royale-cossette\" width=\"574\" height=\"303\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Au champ d\u2019honneur (In Flanders Fields)\u00a0<\/i>rend<i> <\/i>hommage aux immenses sacrifices consentis par les soldats\u00a0canadiens.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Une pi\u00e8ce de deux dollars a \u00e9t\u00e9 frapp\u00e9e en l\u2019honneur du lieutenant-colonel John McCrae. D\u2019une valeur de 25\u00a0cents, les 2\u00a0autres pi\u00e8ces pr\u00e9sentent le coquelicot, symbole associ\u00e9 \u00e0 la m\u00e9moire des combattants morts \u00e0 la guerre, en versions color\u00e9e et non color\u00e9e. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Les pi\u00e8ces Souvenir\u00a02015 font partie de la collection Canada\u00a0150.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\"><span style=\"font-size: 16px;\"><i>Au champ d\u2019honneur<\/i> est l\u2019un des po\u00e8mes les plus reconnus de la Premi\u00e8re Guerre mondiale et fait partie int\u00e9grante de la culture canadienne. Nous voulions souligner son centi\u00e8me anniversaire en cr\u00e9ant une pi\u00e8ce en l\u2019honneur de John McCrae, auteur et grand b\u00e2tisseur pour notre pays. Le lancement de cette pi\u00e8ce est l\u2019occasion de rappeler \u00e0 quel point les soldats ont fait et font toujours des sacrifices. Novembre est le moment id\u00e9al pour t\u00e9moigner notre reconnaissance, surtout \u00e0 l\u2019occasion du jour du Souvenir\u00bb, a mentionn\u00e9 Paul Boult, directeur, image de marque et campagnes marketing de la Monnaie royale canadienne.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Dans cette campagne int\u00e9gr\u00e9e, <a href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette<\/a> a con\u00e7u un message t\u00e9l\u00e9vis\u00e9 de 30\u00a0secondes citant des extraits du po\u00e8me <i>Au champ d\u2019honneur<\/i>. Des banni\u00e8res web, des publications de m\u00e9dias sociaux et du marketing direct ont aussi \u00e9t\u00e9 mis \u00e0 contribution.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kvoj38cQfFg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">De plus, la <a href=\"http:\/\/www.mint.ca\/store\/template\/home.jsp\" target=\"_blank\">Monnaie royale canadienne<\/a> et Cossette ont r\u00e9alis\u00e9 une vaste op\u00e9ration dans les m\u00e9dias sociaux afin d\u2019inviter les Canadiens et Canadiennes \u00e0 produire une vid\u00e9o d\u2019eux-m\u00eames, d\u2019amis ou de proches r\u00e9citant le po\u00e8me. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Des participants de partout au pays seront s\u00e9lectionn\u00e9s pour figurer dans un montage vid\u00e9o publi\u00e9 en novembre sur la page Facebook de la Monnaie\u00a0royale\u00a0canadienne.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La Monnaie royale canadienne tiendra aussi des journ\u00e9es d\u2019\u00e9change de pi\u00e8ces aux quatre coins du Canada au cours des prochaines semaines.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Tous les d\u00e9tails sont accessibles sur le microsite cr\u00e9\u00e9 par Cossette\u00a0: <a href=\"http:\/\/sesouvenir.monnaie.ca\/\"><span class=\"s2\">sesouvenir.monnaie.ca<\/span><\/a>.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Client\u00a0: Monnaie royale canadienne<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dia\u00a0: Cossette M\u00e9dia<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Maison de production\u00a0: La Cavalerie<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">\u00c0 propos de Cossette\u00a0<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Cossette est une agence de communication marketing enti\u00e8rement int\u00e9gr\u00e9e qui occupe une position dominante au Canada et qui peut utiliser, au besoin, un r\u00e9seau d\u2019agences sp\u00e9cialis\u00e9es \u0153uvrant \u00e0 l\u2019international. Cossette, c\u2019est une communaut\u00e9 de talents, un rassemblement unique d\u2019expertises et de cr\u00e9ativit\u00e9 qui b\u00e2tit pour ses clients des marques fortes et maintient un dialogue avec les consommateurs. Cossette compte des bureaux \u00e0 Qu\u00e9bec, Montr\u00e9al, Toronto, Vancouver et\u00a0Halifax.<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24810\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-monnaie-royale-canadienne-et-cossette-presentent-les-pieces-souvenir-2015\/\"  data-item_title=\"La Monnaie royale canadienne et Cossette pr\u00e9sentent les pi\u00e8ces Souvenir 2015\"  data-item_date=\"2015-11-11T01:40:26-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Monnaie royale canadienne et Cossette ont lanc\u00e9 une campagne de pr\u00e9sentation de 3 nouvelles pi\u00e8ces Souvenir 2015 inspir\u00e9es du po\u00e8me \u00abAu champ d\u2019honneur\u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24810\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-monnaie-royale-canadienne-et-cossette-presentent-les-pieces-souvenir-2015\/\"  data-item_title=\"La Monnaie royale canadienne et Cossette pr\u00e9sentent les pi\u00e8ces Souvenir 2015\"  data-item_date=\"2015-11-11T01:40:26-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[186,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24810"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=24810"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24810\/revisions"}],"predecessor-version":[{"id":24827,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24810\/revisions\/24827"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=24810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=24810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=24810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}