{"id":24866,"date":"2015-11-12T01:45:27","date_gmt":"2015-11-12T06:45:27","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=24866"},"modified":"2015-11-12T08:12:04","modified_gmt":"2015-11-12T13:12:04","slug":"sleeman-speakeasy-une-experience-de-marque-signee-vibrant","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sleeman-speakeasy-une-experience-de-marque-signee-vibrant\/","title":{"rendered":"Sleeman Speakeasy: une exp\u00e9rience de marque sign\u00e9e VIBRANT"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 11 novembre 2015 &#8211; VIBRANT a \u00e9t\u00e9 mandat\u00e9 une fois de plus par Sleeman dans le d\u00e9veloppement et le d\u00e9ploiement d\u2019une exp\u00e9rience de marque inoubliable avec la tenue du Sleeman Speakeasy qui a eu lieu ce weekend dans le Vieux-Montr\u00e9al.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/sleeman-speakeasy.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-24867 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/sleeman-speakeasy.png\" alt=\"sleeman-speakeasy\" width=\"490\" height=\"309\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.vibrantmarketing.ca\/\" target=\"_blank\">L\u2019agence canadienne<\/a>, sp\u00e9cialis\u00e9e en marketing exp\u00e9rientiel et \u00e9v\u00e9nementiel, a mis sur pied une plateforme nationale en tirant parti du pass\u00e9 obscure de <a href=\"http:\/\/sleeman.ca\/fr\" target=\"_blank\">l\u2019entreprise brassicole <\/a>afin de connecter avec ses consommateurs cibles et de renforcer l\u2019image de la marque, tout en g\u00e9n\u00e9rant un maximum d\u2019engagement. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Tout a \u00e9t\u00e9 pens\u00e9 dans les moindres d\u00e9tails. Les gagnants canadiens ont eu la chance d\u2019\u00eatre immerg\u00e9s dans une ambiance nocturne de speakeasy moderne respectant le pass\u00e9 myst\u00e9rieux de Sleeman, comme l\u2019explique Greg Baumken, Directeur &#8211; Service aux clients et Strat\u00e9gie chez VIBRANT\u00a0:<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Des Rolls Royce vintage pour le transport, un lieu clandestin situ\u00e9e dans une ruelle sombre, une porte secr\u00e8te\u2026 les invit\u00e9s \u00e9taient imm\u00e9diatement transport\u00e9s \u00e0 l\u2019\u00e9poque de la prohibition. Pour interpeller le consommateur actuel de la marque, VIBRANT a int\u00e9gr\u00e9 \u00e0 cet \u00e9v\u00e9nement d\u2019envergure plusieurs \u00e9l\u00e9ments cr\u00e9atifs. De l\u2019alcool de contrebande, des spectacles burlesques, une station de barbier et des performances musicales des groupes The Damn Truth et July Talk ont permis d\u2019atteindre l\u2019objectif initial, soit de cr\u00e9er une relation signifiante entre Sleeman et les amateurs de bi\u00e8re, en faisant un clin d&rsquo;\u0153il aux d\u00e9buts sombres du brasseur et en restant fid\u00e8le \u00e0 l\u2019h\u00e9ritage de <i>la bouteille claire au pass\u00e9 obscur<\/i>.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24866\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>VIBRANT a \u00e9t\u00e9 mandat\u00e9 une fois de plus par Sleeman dans le d\u00e9veloppement et le d\u00e9ploiement d\u2019une exp\u00e9rience de marque: le Sleeman Speakeasy. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24866\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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