{"id":2518,"date":"2014-04-14T08:18:34","date_gmt":"2014-04-14T12:18:34","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=2518"},"modified":"2014-04-18T20:27:27","modified_gmt":"2014-04-19T00:27:27","slug":"instagram-plus-important-que-facebook-pour-les-jeunes-americains","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/instagram-plus-important-que-facebook-pour-les-jeunes-americains\/","title":{"rendered":"Instagram : plus important que Facebook pour les jeunes am\u00e9ricains"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/Instagram_Rainbow_Banner.png\"><img loading=\"lazy\" class=\" wp-image-2519 alignleft\" style=\"border: 4px solid black; margin-left: 0px; margin-right: 10px;\" alt=\"Instagram_Rainbow_Banner\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/Instagram_Rainbow_Banner-300x150.png\" width=\"270\" height=\"135\" \/><\/a><\/p>\n<p><strong>Selon une r\u00e9cente \u00e9tude de la firme et de la banque d\u2019investissement <i>Piper Jaffray<\/i>, Instagram est le r\u00e9seau social chouchou des adolescents am\u00e9ricains.<\/strong><\/p>\n<p>Dans cette \u00e9tude, men\u00e9e au printemps 2014 aupr\u00e8s de 7 500 adolescents \u00e2g\u00e9s en moyenne de 16 ans, Instagram arrive num\u00e9ro un lorsqu\u2019on leur a pos\u00e9 la question \u00e0 savoir \u00ab\u00a0quel est le r\u00e9seau social le plus important pour eux.\u00a0\u00bb\u00a0Twitter et Facebook sont arriv\u00e9s, respectivement, en deuxi\u00e8me et troisi\u00e8me position. Google Plus, Tumblr et Pinterest compl\u00e8tent le top six.<\/p>\n<p>Instagram, qui appartient \u00e0 Facebook depuis le 9 avril 2012, a donc surpass\u00e9 ce r\u00e9seau dans la derni\u00e8re \u00e9tude de la firme. Pourtant, \u00e0 l\u2019automne 2013, Twitter \u00e9tait le r\u00e9seau le plus important pour les adolescents am\u00e9ricains; Instagram et Facebook \u00e9taient nez-\u00e0-nez en deuxi\u00e8me position. Le jeu de la chaise musicale s\u2019est poursuivi, puisqu\u2019il y a un an, soit au printemps 2013, c\u2019\u00e9tait Facebook qui \u00e9tait consid\u00e9r\u00e9 comme le r\u00e9seau social le plus important, suivi de \u00a0pr\u00e8s par Twitter et Instagram.<\/p>\n<p>Les r\u00e9sultats de cette \u00e9tude sont assez inusit\u00e9s puisqu\u2019il n\u2019y a aucune mention de Snapchat, application de messagerie vers laquelle les adolescents auraient, entres autres, jet\u00e9 leur d\u00e9volu pour communiquer avec leurs amis. Selon une \u00e9tude de Sumpto, datant de f\u00e9vrier 2014, 77 % \u00a0d\u2019entre eux ont affirm\u00e9 l\u2019utiliser, confirmant sa popularit\u00e9 aupr\u00e8s des coll\u00e9giens am\u00e9ricains.<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/PiperJaffrayChart650.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-2520\" alt=\"PiperJaffrayChart650\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/PiperJaffrayChart650-300x190.jpg\" width=\"300\" height=\"190\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/PiperJaffrayChart650-300x190.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/PiperJaffrayChart650.jpg 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Une autre preuve de la popularit\u00e9 de Snapchat? Facebook a tent\u00e9 de l\u2019acheter pour 3 milliards de dollars en novembre 2013. L\u2019offre a \u00e9t\u00e9 refus\u00e9e et Facebook a donc achet\u00e9 une autre application de messagerie tr\u00e8s populaire, Whatsapp, en f\u00e9vrier 2014, pour une somme avoisinant les 19 milliards de dollars.<\/p>\n<p>Malgr\u00e9 tout, la popularit\u00e9 d\u2019Instagram ne d\u00e9ment pas. Selon les statistiques officielles, 200 millions d\u2019utilisateurs sont actifs chaque mois sur la plateforme dont 65 % sont situ\u00e9s hors des Etats-Unis.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2518\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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Instagram est le r\u00e9seau social chouchou des adolescents am\u00e9ricains.<\/p>\n<p>Dans cette \u00e9tude, men\u00e9e au printemps 2014 aupr\u00e8s de 7 500 adolescents \u00e2g\u00e9s en moyenne de 16 ans, Instagram arrive num\u00e9ro un lorsqu\u2019on leur a pos\u00e9 la question \u00e0 savoir \u00ab\u00a0quel est le r\u00e9seau social le plus important pour eux.\u00a0\u00bb<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2518\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  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