{"id":25188,"date":"2015-11-20T01:18:43","date_gmt":"2015-11-20T06:18:43","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=25188"},"modified":"2015-11-20T09:27:24","modified_gmt":"2015-11-20T14:27:24","slug":"oboxmedia-acquiert-newad-enligne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/oboxmedia-acquiert-newad-enligne\/","title":{"rendered":"Oboxmedia acquiert Newad EnLigne"},"content":{"rendered":"

Le 20 novembre 2015 – Oboxmedia, une soci\u00e9t\u00e9 de solutions publicitaires num\u00e9riques \u00e0 grande port\u00e9e, annonce qu\u2019elle acquiert la r\u00e9gie publicitaire et les plateformes web de <\/span>Newad EnLigne.<\/span>\u00a0<\/span><\/span><\/p>\n

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Newad EnLigne<\/a>\u00a0comprend\u00a0Nightlife<\/span><\/a>, 33Mag<\/span><\/a>, dose.ca<\/span><\/a>, Ton Barbier<\/span><\/a>, Ton petit look<\/span><\/a>, 10kilos<\/span><\/a> et TPL Moms<\/span><\/a>. <\/span><\/p>\n

Selon comScore*, l\u2019acquisition permettra \u00e0 Oboxmedia<\/a> d\u2019accro\u00eetre sa port\u00e9e \u00e0 15 346 000 visiteurs uniques, soit l\u2019\u00e9quivalent de 50% de la population totale en ligne au Canada. Au Qu\u00e9bec, la port\u00e9e d\u2019Oboxmedia est estim\u00e9e \u00e0 65%.\u00a0<\/span><\/p>\n

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Nous croyons en l\u2019avenir et \u00e0 l\u2019impact du contenu original qu\u00e9b\u00e9cois sur le Web. Cette acquisition permet de nous positionner comme un acteur m\u00e9dia num\u00e9rique incontournable au pays. Avec l\u2019ensemble des sites Web que nous d\u00e9tenons et repr\u00e9sentons, Oboxmedia aura l\u2019\u00e9chelle n\u00e9cessaire pour rendre viable la cr\u00e9ation de contenu original provenant d\u2019ici\u00a0\u00bb, a d\u00e9clar\u00e9 \u00c9rick Vadeboncoeur, pr\u00e9sident et chef de la direction d\u2019Oboxmedia.\u00a0<\/span><\/p>\n<\/blockquote>\n

Rappelons que Oboxmedia repr\u00e9sente et d\u00e9tient d\u00e9j\u00e0 plusieurs sites \u00e0 grande port\u00e9e au Canada dont Mashable<\/span><\/a>, Variety<\/span><\/a>, Rovio, Roblox, Trois fois par jour<\/span><\/a>, HollywoodPQ<\/span><\/a>, GuideAuto<\/span><\/a> et bien d\u2019autres. <\/span><\/p>\n

Au courant de la derni\u00e8re ann\u00e9e et avant m\u00eame l\u2019acquisition de Newad EnLigne, Oboxmedia a r\u00e9alis\u00e9 une croissance de traffic de 40%.\u00a0<\/span><\/p>\n

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Nous sommes heureux de vendre nos plateformes num\u00e9riques \u00e0 Oboxmedia, un joueur m\u00e9dia num\u00e9rique reconnu au Canada. La vision d\u2019Oboxmedia permettra de faire \u00e9voluer encore plus le produit que nous avons d\u00e9velopp\u00e9 il y a d\u00e9j\u00e0 plus de 10 ans. Quant \u00e0 nous, il nous permettra de focaliser encore plus sur notre ligne d\u2019affaires principale, soit l\u2019affichage et plus particuli\u00e8rement sur l\u2019affichage num\u00e9rique\u00a0\u00bb, a d\u00e9clar\u00e9 Martine Desjardins, vice-pr\u00e9sidente ex\u00e9cutive, \u00e9dition et contenu de Newad.<\/span><\/p>\n<\/blockquote>\n

La transaction est effective maintenant. <\/span><\/p>\n

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Nous nous r\u00e9jouissons d\u2019accueillir l\u2019\u00e9quipe de Newad EnLigne au sein d\u2019Oboxmedia. Leur talent nous permettra d\u2019am\u00e9liorer encore plus l\u2019offre \u00e0 nos clients et partenaires\u00a0\u00bb, a conclu M. Vadeboncoeur.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n

*Source: comScore Media Metrix, Audience Duplication (Newad Properties, Newad Online Network, Oboxmedia and Oboxmedia \u2013 In-Image**), Persons 2+, Canada, Mobile Metrix Exclusive Mobile (Oboxmedia), Persons 18+, Canada, September 2015.<\/span><\/em><\/p>\n

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Oboxmedia, une soci\u00e9t\u00e9 de solutions publicitaires num\u00e9riques \u00e0 grande port\u00e9e, acquiert la r\u00e9gie publicitaire et les plateformes web de Newad EnLigne.<\/p>\n

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