{"id":25318,"date":"2015-11-25T01:20:42","date_gmt":"2015-11-25T06:20:42","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=25318"},"modified":"2015-11-25T16:48:00","modified_gmt":"2015-11-25T21:48:00","slug":"desjardins-sadresse-aux-jeunes-dans-une-vaste-campagne-orchestree-par-lg2-et-touche","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/desjardins-sadresse-aux-jeunes-dans-une-vaste-campagne-orchestree-par-lg2-et-touche\/","title":{"rendered":"Desjardins s\u2019adresse aux jeunes dans une vaste campagne orchestr\u00e9e par lg2 et Touch\u00e9!"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 24 novembre 2015 \u2013 Jusqu\u2019\u00e0 la mi-d\u00e9cembre, Desjardins s\u2019adresse aux \u00e9tudiants et aux jeunes travailleurs dans une vaste\u00a0campagne destin\u00e9e aux 18-30 ans.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/camion-desjardins.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-25321 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/camion-desjardins.png\" alt=\"camion-desjardins\" width=\"511\" height=\"315\" \/><\/a><\/p>\n<p class=\"p1\">Ayant pour objectif de d\u00e9montrer que <a href=\"https:\/\/www.desjardins.com\/ca\/\" target=\"_blank\">Desjardins<\/a> appuie les jeunes dans la r\u00e9alisation de leurs projets et\u00a0qu\u2019il dispose des bons outils pour les aider dans leurs d\u00e9marches, la campagne orchestr\u00e9e par <a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a> et <a href=\"http:\/\/www.touchephd.com\/\" target=\"_blank\">Touch\u00e9!<\/a>, ainsi que plusieurs\u00a0partenaires se d\u00e9cline en trois volets.<\/p>\n<p class=\"p1\">En collaboration avec <a href=\"http:\/\/urbania.ca\/\" target=\"_blank\">URBANIA<\/a>, lg2, Touch\u00e9! et Desjardins ont mis en place du contenu multiplateforme: une webs\u00e9rie mettant en vedette\u00a0l\u2019humoriste Virginie Fortin, un Mini URBANIA au contenu \u00e9clat\u00e9 disponible dans les 360<span class=\"s1\">d<\/span>, des textes humoristiques diffus\u00e9s sur le web, ainsi\u00a0que des infographies mentionnant des faits surprenants sur les outils financiers.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/FvhO2Tv6OEc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">Ce premier volet de la campagne avait pour but d\u2019injecter\u00a0une petite dose d\u2019irr\u00e9v\u00e9rence dans la communication et de surprendre \u00e9tant donn\u00e9 la perception \u00e0 l\u2019\u00e9gard de la finance, sujet souvent per\u00e7u\u00a0comme aride. Le tout dans le but d\u2019interpeler les jeunes.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QdgqKten0LY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qapfTHosHwI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">Ensuite, lg2 et Touch\u00e9! ont travaill\u00e9 avec <a href=\"http:\/\/www.lagrossebusiness.com\/\" target=\"_blank\">La Grosse Business<\/a> au d\u00e9veloppement et au d\u00e9ploiement d\u2019un Financial Truck (inspir\u00e9 des\u00a0populaires Food Trucks) dans diff\u00e9rents \u00e9v\u00e8nements et sur diff\u00e9rents campus universitaires du Qu\u00e9bec et de l\u2019Ontario pour inciter les jeunes\u00a0\u00e0 \u00e9pargner pour r\u00e9aliser leurs projets.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/S0ymIT06RrM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">En \u00e9change d\u2019un aliment gratuit (collation, boisson, salade repas, etc.), on demandait aux jeunes de\u00a0s\u2019engager \u00e0 \u00e9pargner un montant de la valeur de l\u2019aliment choisi. Profitant de l\u2019initiative, toujours en collaboration avec La Grosse Business,\u00a0une s\u00e9rie de capsules vox-pop anim\u00e9es par Andr\u00e9e-Anne Viau du blogue Les Nerds a \u00e9t\u00e9 produite.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/JboXKXyr6Tc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/DhOJwuwWKD0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">Ces capsules sont diffus\u00e9es sur le web\u00a0via des blogues populaires aupr\u00e8s de la cible (Les Nerds, \u00c0 la mode Montr\u00e9al, Ton Barbier, Ton petit look, Notable, The Main, etc.).<\/p>\n<p class=\"p1\">Enfin, une panoplie de banni\u00e8res standards mettant de l\u2019avant six produits vedettes (compte sans frais, carte JUSTE POUR \u00c9TUDIANTS,\u00a0carte Visa Remises, Hop-\u00c9p@rgne, marge de cr\u00e9dit et Accord D) ont \u00e9t\u00e9 produites par lg2.<\/p>\n<p class=\"p1\">Ces banni\u00e8res s\u2019articulent autour d\u2019une strat\u00e9gie\u00a0ax\u00e9e sur les \u00abmoments de vie\u00bb, le tout dans une optique de pertinence par rapport aux produits mis en valeur.<\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client:\u00a0<\/span>Desjardins \u2013 Isabelle Houde, Genevi\u00e8ve Collin, Alexandra Ste-Marie, Laurence Lehmann, Karine Desbiens<\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation:\u00a0<\/span>Marc Fortin, Martin Cinq-Mars<\/p>\n<p class=\"p1\"><span class=\"s1\">Cr\u00e9ation:\u00a0<\/span>Guillaume Carrier-Turcotte, V\u00e9ronique Gingras<\/p>\n<p class=\"p1\"><span class=\"s1\">Planification strat\u00e9gique:\u00a0<\/span>Alexis Robin, Fran\u00e7ois Royer-Mireault, St\u00e9phane Mailhiot<\/p>\n<p class=\"p1\"><span class=\"s1\">Service-conseil:\u00a0<\/span>Julie Dub\u00e9, Marie-\u00c8ve M\u00e9thot, Kathryne Beaulieu, Genevi\u00e8ve Labelle<\/p>\n<p class=\"p2\">Production Web:\u00a0<span class=\"s2\">lg2fabrique<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dias:\u00a0<\/span>Touch\u00e9! \u2013 Sophie Labarre, Laura Beaul\u00e9, Paul Rousseau<\/p>\n<p class=\"p2\">Collaborateurs:<\/p>\n<p class=\"p1\">URBANIA: Marc-Andr\u00e9 Laporte, Rapha\u00eblle Huysmans, Lucie Bregeon<\/p>\n<p class=\"p1\">La Grosse Business: Val\u00e9rie Champagne, Rosalie Champagne<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_25318\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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