{"id":25373,"date":"2015-11-26T01:37:53","date_gmt":"2015-11-26T06:37:53","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=25373"},"modified":"2015-11-26T09:07:33","modified_gmt":"2015-11-26T14:07:33","slug":"tam-tamtbwa-signe-une-campagne-emouvante-pour-la-grande-guignolee-des-medias","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tam-tamtbwa-signe-une-campagne-emouvante-pour-la-grande-guignolee-des-medias\/","title":{"rendered":"TAM-TAM\\TBWA signe une campagne \u00e9mouvante pour La grande guignol\u00e9e des m\u00e9dias"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 25 novembre 2015 &#8211; TAM-TAM\\TBWA est fi\u00e8re de signer la plus r\u00e9cente campagne de La grande guignol\u00e9e des m\u00e9dias.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/annonce-tamtam.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-25375 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/11\/annonce-tamtam.png\" alt=\"annonce-tamtam\" width=\"608\" height=\"433\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Lanc\u00e9e cette semaine, cette offensive pour <a href=\"http:\/\/www.lagrandeguignoleedesmedias.com\/\" target=\"_blank\">La grande guignol\u00e9e des m\u00e9dias<\/a> comprend une annonce particuli\u00e8rement novatrice sur Kijiji, de m\u00eame qu\u2019un message radio poignant, afin de sensibiliser les Qu\u00e9b\u00e9cois au fait que <strong>le visage de la pauvret\u00e9 change<\/strong>.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019approche adopt\u00e9e sur Kijiji se d\u00e9marque avec une m\u00e9canique surprenante: tout d\u2019abord, l\u2019annonce d\u2019une voiture presque neuve \u00e0 vendre \u00e0 un prix d\u00e9risoire. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">C\u2019est en appelant au num\u00e9ro de l\u2019annonce, qu\u2019une histoire \u00e9mouvante nous attend: celle de la propri\u00e9taire de la voiture, une m\u00e8re monoparentale, oblig\u00e9e de s\u2019en d\u00e9partir pour arriver \u00e0 joindre les deux bouts, apr\u00e8s avoir perdu son emploi. Cette histoire est malheureusement une r\u00e9alit\u00e9 pour de plus en plus de Qu\u00e9b\u00e9cois.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/I-uZ2nRwfqc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.kijiji.ca\/v-view-details.html?adId=1120593211&amp;siteLocale=fr_CA\" target=\"_blank\">L\u2019annonce Kijiji<\/a> a d\u2019ailleurs d\u00e9j\u00e0 fait \u00e9chos sur le Web, avec <strong>plus de 6 000 visites sur l\u2019annonce en moins de 48h<\/strong>, des milliers de partages sur les m\u00e9dias sociaux, et plusieurs centaines d\u2019appels sur la ligne.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour le message radio,\u00a0nous venons jouer sur le th\u00e8me des r\u00e9gimes, alors qu\u2019une femme \u00e9num\u00e8re tous ceux qu\u2019elle a pu faire dans sa vie. La chute n\u2019est que plus brutale lorsqu\u2019elle nous r\u00e9v\u00e8le qu\u2019elle ne mange maintenant plus \u00e0 sa faim. La mise en situation cr\u00e9e en lien fort avec le message de la campagne,\u00a0<i>Le visage de la pauvret\u00e9 change<\/i>, les r\u00e9gimes \u00e9tant normalement suivis par des gens plus ais\u00e9s.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le but de cette offensive est de communiquer que la pauvret\u00e9 peut frapper subitement, et que personne n\u2019est \u00e0 l\u2019abris. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette campagne vient r\u00e9pondre \u00e0 la pauvret\u00e9 grandissante au Qu\u00e9bec, alors qu\u2019un Qu\u00e9b\u00e9cois sur dix vit d\u00e9sormais sous le seuil de la pauvret\u00e9\u00a0(tir\u00e9 du rapport gouvernemental\u00a0<i>La pauvret\u00e9, les in\u00e9galit\u00e9s et l\u2019exclusion sociale au Qu\u00e9bec.).<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les messages t\u00e9l\u00e9\u00a0<i>Le visage de la pauvret\u00e9 change\u00a0<\/i>(30 s. et 60 s.) produits lors de la campagne 2014 sont \u00e9galement de retour en ondes pour appuyer l\u2019op\u00e9ration publicitaire.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><b>\u00a0<\/b><\/span><\/h3>\n<p class=\"p1\">Client\u00a0: Isabelle Fafard, Denise Deveau et Anne Dongois, La grande guignol\u00e9e des m\u00e9dia<\/p>\n<p class=\"p1\"><span class=\"s1\">Agence\u00a0: TAM-TAM\\TBWA<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Son : Studio Lamajeure<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dia (Annonce Kijiji) : Kijiji<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">\u00c0 propos de TAM-TAM\\TBWA<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\"><a href=\"http:\/\/www.tamtamtbwa.com\/\" target=\"_blank\">TAM-TAM\/TBWA<\/a> est une agence qui propose l\u2019ensemble des services en communication marketing. Affili\u00e9e \u00e0 l\u2019un des r\u00e9seaux d\u2019agences les plus cr\u00e9atifs au monde, elle permet \u00e0\u00a0ses clients\u00a0une agilit\u00e9 et une vitesse de r\u00e9action propres aux agences \u00e0 dimension humaine, tout en leur offrant l\u2019expertise et les outils d\u2019un r\u00e9seau mondialement reconnu.\u00a0Avec\u00a0son approche disruptive, TAM-TAM\\TBWA d\u00e9fie les r\u00e8gles depuis pr\u00e8s de 30 ans.<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_25373\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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