{"id":25406,"date":"2015-12-01T02:54:45","date_gmt":"2015-12-01T07:54:45","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=25406"},"modified":"2015-12-03T09:32:51","modified_gmt":"2015-12-03T14:32:51","slug":"le-giving-tuesday-une-journee-pour-donner","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-giving-tuesday-une-journee-pour-donner\/","title":{"rendered":"Le Giving Tuesday, une journ\u00e9e pour donner"},"content":{"rendered":"

Apr\u00e8s le Black Friday et le Cyber Monday, c’est aujourd’hui le Giving Tuesday. Comme son nom le sugg\u00e8re, cet \u00e9v\u00e9nement est destin\u00e9 au don plut\u00f4t qu’\u00e0 la consommation.<\/span><\/p>\n

\"giving-tuesday\"<\/a><\/p>\n

Tout comme le Black Friday, cet \u00e9v\u00e9nement est n\u00e9 aux \u00c9tats-Unis avant d’\u00eatre popularis\u00e9 ailleurs dans le monde. Aujourd’hui, plus de soixante pays y participent, dont le Canada. Un site bilingue<\/a> a \u00e9t\u00e9 cr\u00e9\u00e9 pour l’occasion ainsi que diff\u00e9rents comptes sur les r\u00e9seaux sociaux.<\/p>\n

Cr\u00e9\u00e9 en 2012 par l’organisme New York\u2019s 92nd Street Y<\/a>, l’\u00e9v\u00e9nement est moins connu que le Black Friday bien qu’il rassemble pourtant 30 000 partenaires \u00e0 travers le monde. Au Qu\u00e9bec, des dizaines d’organismes sont associ\u00e9s \u00e0 l’\u00e9v\u00e9nement, dont Centraide<\/a>, la Fondation du CHUM<\/a> ou encore la Fondation de l’Institut de Cardiologie de Montr\u00e9al<\/a>.<\/p>\n

L’an dernier, on estime<\/a> qu’environ 50 millions de dollars auraient \u00e9t\u00e9 r\u00e9colt\u00e9s gr\u00e2ce \u00e0 cette initiative qui mise beaucoup sur les m\u00e9dias sociaux pour joindre les donateurs. L’an dernier, le mot-clic #GivingTuesday<\/strong> a \u00e9t\u00e9 r\u00e9pertori\u00e9 plus de 750 000 fois.<\/p>\n

Allier philanthropie r\u00e9alit\u00e9 virtuelle<\/span><\/h2>\n

\u00c0 l’occasion du GivingTuesday, le site de financement participatif Crowrise a lanc\u00e9 la deuxi\u00e8me \u00e9dition de sa campagne Giving Tower, une initiative originale tirant profit de la r\u00e9alit\u00e9 virtuelle.<\/p>\n

\u00c0 travers l’application Giving Tower<\/a>, \u00a0les participants peuvent voir s’\u00e9lever une tour virtuelle faite de briques repr\u00e9sentant chacune un don vers\u00e9 pour la cause.<\/p>\n

<\/div>\n
<\/span><\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

C’est aujourd’hui le Giving Tuesday, un \u00e9v\u00e9nement d\u00e9di\u00e9 au don plut\u00f4t qu’\u00e0 la consommation.<\/p>\n

<\/span>
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