{"id":2551,"date":"2014-04-15T14:00:07","date_gmt":"2014-04-15T18:00:07","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=2551"},"modified":"2014-08-18T16:50:46","modified_gmt":"2014-08-18T20:50:46","slug":"lecture-sur-le-web-la-clarte-au-detriment-de-quelques-regles-de-grammaire-2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lecture-sur-le-web-la-clarte-au-detriment-de-quelques-regles-de-grammaire-2\/","title":{"rendered":"Lecture sur le Web\u00a0: La clart\u00e9 au d\u00e9triment de quelques r\u00e8gles de grammaire"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/0.jpg\"><img loading=\"lazy\" class=\" wp-image-2552 alignleft\" style=\"border: 0px;\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/0-300x225.jpg\" alt=\"0\" width=\"189\" height=\"142\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/0-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/0.jpg 480w\" sizes=\"(max-width: 189px) 100vw, 189px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Il n&rsquo;y a pas de doute que suivre les r\u00e8gles de grammaire et d&rsquo;orthographe aide \u00e0 la compr\u00e9hension d&rsquo;un texte. Toutefois, sur le Web, les gens ont une fa\u00e7on de lire bien diff\u00e9rente que sur un support papier.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">\u00c0 cet effet, la firme Nielsen Norman a publi\u00e9 plusieurs constats sur la fa\u00e7on dont les internautes lisent, entre autres que ces derniers :<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span style=\"color: #3366ff;\"><a href=\"http:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\"><span style=\"color: #3366ff;\">Balayent les pages<\/span><\/a><\/span><\/strong> plut\u00f4t que de les lire attentivement<\/li>\n<li>Parcourent les pages selon un <strong><span style=\"color: #3366ff;\"><a href=\"http:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\"><span style=\"color: #3366ff;\">sch\u00e9ma en \u00abF\u00bb<\/span><\/a><\/span><\/strong> , s&rsquo;arr\u00eatant notamment sur les titres et sous-titres<\/li>\n<li>Lisent environ <strong><span style=\"color: #3366ff;\"><a href=\"http:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\"><span style=\"color: #3366ff;\">20 % des mots<\/span><\/a><\/span><\/strong> d&rsquo;une page<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Dans un r\u00e9cent article, et \u00e0 la lumi\u00e8re de ses pr\u00e9c\u00e9dentes recherches, la firme propose de briser certaines r\u00e8gles de langue au profit d&rsquo;une meilleure compr\u00e9hension du contenu Web.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><b>Les petits nombres en toutes lettres<\/b><\/span><\/p>\n<p style=\"text-align: justify;\">En anglais, comme <strong><span style=\"color: #3366ff;\"><a href=\"http:\/\/bdl.oqlf.gouv.qc.ca\/bdl\/gabarit_bdl.asp?t1=1&amp;id=1502\"><span style=\"color: #3366ff;\">en fran\u00e7ais<\/span><\/a><\/span><\/strong> d&rsquo;ailleurs, la r\u00e8gle veut que les petits nombres soient g\u00e9n\u00e9ralement \u00e9crits en toutes lettres.<\/p>\n<p style=\"text-align: justify;\">Par contre, les nombres \u00e9crits en format num\u00e9rique attirent davantage l&rsquo;attention de l&rsquo;utilisateur qui balaye la page \u00e0 la recherche d&rsquo;indices pouvant r\u00e9pondre \u00e0 ses interrogations. Nielsen Norman propose donc d&rsquo;\u00e9crire tous les nombres en format num\u00e9rique si on veut attirer l&rsquo;attention sur ceux-ci.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><b>Des paragraphes d&rsquo;une phrase<\/b><\/span><\/p>\n<p style=\"text-align: justify;\">De par sa d\u00e9finition, un paragraphe comprend normalement plusieurs phrases. Plusieurs professeurs recommandent des paragraphes de 3 \u00e0 5 phrases. La firme d&rsquo;expert propose, lorsque le contexte le permet, de se limiter \u00e0 une phrase par paragraphe. Cela encore une fois pour faciliter la lecture des internautes qui balayent les pages \u00e0 la recherche des principales informations.<\/p>\n<p style=\"text-align: justify;\">Plusieurs sites Web connus utilisent cette fa\u00e7on de faire. C&rsquo;est le cas notamment du site de la <strong><span style=\"color: #3366ff;\"><a href=\"http:\/\/www.bbc.com\/sport\/0\/football\/26811631\"><span style=\"color: #3366ff;\">BBC<\/span><\/a>.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Ne pas se g\u00eaner avec les points d&rsquo;exclamation!<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Entre autres parce qu&rsquo;il attire l&rsquo;attention et qu&rsquo;il permet de d\u00e9celer facilement l&rsquo;enthousiasme de l&rsquo;auteur, Nielsen Norman propose une utilisation plus fr\u00e9quente du point d&rsquo;exclamation que l&rsquo;usage mod\u00e9r\u00e9 qui nous est sugg\u00e9r\u00e9 sur les bancs d&rsquo;\u00e9cole.<\/p>\n<p style=\"text-align: justify;\">Personnellement, je suis moins convaincu par ce dernier conseil.<\/p>\n<p style=\"text-align: justify;\">L&rsquo;important \u00e0 la fin est de porter une grande attention \u00e0 chaque mot, chaque phrase, tant sur le fond que sur la forme. Surestimer le temps et l&rsquo;attention que porteront les internautes \u00e0 votre contenu peut \u00eatre co\u00fbteux.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2551\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lecture-sur-le-web-la-clarte-au-detriment-de-quelques-regles-de-grammaire-2\/\"  data-item_title=\"Lecture sur le Web\u00a0: La clart\u00e9 au d\u00e9triment de quelques r\u00e8gles de grammaire\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/0.jpg\"  data-item_date=\"2014-04-15T14:00:07-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il n&rsquo;y a pas de doute que suivre les r\u00e8gles de grammaire et d&rsquo;orthographe aide \u00e0 la compr\u00e9hension d&rsquo;un texte. Toutefois, sur le Web, les gens ont une fa\u00e7on de lire bien diff\u00e9rente que sur un support papier. \u00c0 cet effet, la firme Nielsen Norman a publi\u00e9 plusieurs constats sur la fa\u00e7on dont les internautes [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2551\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lecture-sur-le-web-la-clarte-au-detriment-de-quelques-regles-de-grammaire-2\/\"  data-item_title=\"Lecture sur le Web\u00a0: La clart\u00e9 au d\u00e9triment de quelques r\u00e8gles de grammaire\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/0.jpg\"  data-item_date=\"2014-04-15T14:00:07-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":2552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2551"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=2551"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2551\/revisions"}],"predecessor-version":[{"id":2554,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2551\/revisions\/2554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/2552"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=2551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=2551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=2551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}