{"id":25716,"date":"2015-12-04T01:22:33","date_gmt":"2015-12-04T06:22:33","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=25716"},"modified":"2015-12-04T11:01:02","modified_gmt":"2015-12-04T16:01:02","slug":"sid-lee-signe-lemouvante-campagne-plus-de-premieres-pour-lorganisme-one-drop","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-signe-lemouvante-campagne-plus-de-premieres-pour-lorganisme-one-drop\/","title":{"rendered":"Sid Lee signe l&rsquo;\u00e9mouvante campagne #Plus de premi\u00e8res pour l&rsquo;organisme One Drop"},"content":{"rendered":"<p class=\"p2\"><span style=\"color: #000080; font-size: 20px;\">Le 3 d\u00e9cembre 2015 &#8211; Premier regard, premier sourire, premiers pas: les mamans vivent avec \u00e9motion toutes ces premi\u00e8res qui cr\u00e9ent un lien plus fort que tout entre elles et leur enfant. Or, dans les pays o\u00f9 l\u2019eau est insalubre, ces premi\u00e8res fois peuvent aussi \u00eatre les derni\u00e8res.<\/span><\/p>\n<p class=\"p2\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/12\/one-drop-plus-de-premieres.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-25717 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/12\/one-drop-plus-de-premieres.png\" alt=\"one-drop-plus-de-premieres\" width=\"553\" height=\"333\" \/><\/a><\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.onedrop.org\/fr\/\" target=\"_blank\">One Drop<\/a>, cette organisation internationale sans but lucratif dont la mission est d\u2019am\u00e9liorer l\u2019acc\u00e8s \u00e0 l\u2019eau potable, souhaite cr\u00e9er plus de premi\u00e8res.<\/p>\n<p class=\"p2\">Sa premi\u00e8re campagne publique invite les parents \u00e0 contribuer \u00e0 cr\u00e9er plus de premi\u00e8res pour les mamans de partout dans le monde.<\/p>\n<p class=\"p2\">L\u2019organisation vient tout juste de lancer la touchante vid\u00e9o <i>Plus de premi\u00e8res<\/i>, qui illustre les premiers moments v\u00e9cus par des m\u00e8res et leur b\u00e9b\u00e9, avant de d\u00e9montrer que ces premi\u00e8res fois peuvent tout aussi bien \u00eatre les derni\u00e8res.<\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/h_H85BjrSos\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 16px;\">Notre d\u00e9fi \u00e9tait de transformer le lointain enjeu de l\u2019acc\u00e8s \u00e0 l\u2019eau potable en un probl\u00e8me qui nous touche personnellement. Nous avons \u00e9t\u00e9 profond\u00e9ment boulevers\u00e9s par la douloureuse r\u00e9alit\u00e9 qui est \u00e0 la base de cette campagne. Une m\u00e8re ne devrait jamais \u00eatre forc\u00e9e de donner de l\u2019eau insalubre \u00e0 son nouveau-n\u00e9, faute d\u2019autre option, \u00bb explique Kristian Manchester, directeur de cr\u00e9ation ex\u00e9cutif et associ\u00e9 chez Sid Lee.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\">L\u2019initiative <strong>#PlusDePremi\u00e8res<\/strong> se d\u00e9cline aussi sur les r\u00e9seaux sociaux.<\/p>\n<p class=\"p2\">Les parents sont invit\u00e9s \u00e0 publier des photos des premi\u00e8res de leur b\u00e9b\u00e9 et d\u2019encourager les autres <a href=\"https:\/\/www.onedrop.org\/fr\/campagne\/\" target=\"_blank\">\u00e0 en faire autant et \u00e0 donner ici<\/a>.<\/p>\n<h3 class=\"p2\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p2\"><b>Client: One Drop <\/b><\/p>\n<p class=\"p2\">Directeur ex\u00e9cutif, marketing et communications \u2013 Pascal Chandonnet<\/p>\n<p class=\"p2\">Gestionnaire, activation de marque et partenariats \u2013 Zoe Beaudry<\/p>\n<p class=\"p2\">Chef des relations publiques et des m\u00e9dias sociaux \u2013 Stephanie Weinstein<\/p>\n<p class=\"p2\">Conseill\u00e8re, communications \u2013 \u00c9milie Boisvert-Croteau<\/p>\n<p class=\"p2\"><b>Agence: Sid Lee <\/b><\/p>\n<p class=\"p2\">Executive Creative Director, Partner \u2013 Kristian Manchester<\/p>\n<p class=\"p2\">Directeur g\u00e9n\u00e9ral, associ\u00e9, LA \u2013 Nicolas Van Erum<\/p>\n<p class=\"p2\">Directrice strat\u00e9gie \u2013 Pauline Rosen<\/p>\n<p class=\"p2\">Strat\u00e8ge senior \u2013 Paolo Pazzia<\/p>\n<p class=\"p2\">Directrice-conseil \u2013 Sarah Khouadja-Pichette<\/p>\n<p class=\"p2\">Conseiller \u2013 Charles Thomas Wolfe<\/p>\n<p class=\"p2\">Conceptrice-r\u00e9dactrice \u2013 Sarah Di Domenico<\/p>\n<p class=\"p2\">Directeur artistique senior \u2013 Jonathan Nicol<\/p>\n<p class=\"p1\">Productrice \u2013 Janie Delorme, Jimmy Lee<\/p>\n<p class=\"p1\"><b>Production <\/b><\/p>\n<p class=\"p1\">Directeur \u2013 David Quinn<\/p>\n<p class=\"p1\">Producteurs \u2013 Joan Bell, Liane Thomas, Skin + Bones Films<\/p>\n<p class=\"p1\">Directeur de la photographie \u2013 Kris Belchevski<\/p>\n<p class=\"p1\">Directrice artistique \u2013 Andrea Leith<\/p>\n<p class=\"p1\">Styliste \u2013 Jessica Albania<\/p>\n<p class=\"p1\">\u00c9diteur \u2013 Ryan J. Hunt, School Editing<\/p>\n<p class=\"p1\"><b>Postproduction:\u00a0<\/b>Alter Ego<\/p>\n<p class=\"p1\"><b>Son:\u00a0<\/b>BLVD<\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de Sid Lee <\/span><\/h3>\n<p class=\"p1\">Sid Lee est une agence cr\u00e9ative compos\u00e9e de 550 artisans oeuvrant \u00e0 l\u2019\u00e9chelle mondiale \u00e0 partir de ses ateliers de Montr\u00e9al, Toronto, New York, Paris, Amsterdam et LA. Faisant appel \u00e0 une v\u00e9ritable collaboration interdisciplinaire, l&rsquo;agence con\u00e7oit des exp\u00e9riences clients innovantes qui mettent les marques en valeur \u00e0 travers tous les points de contact.<\/p>\n<p class=\"p1\">Ax\u00e9s sur une r\u00e9flexion strat\u00e9gique, elle offre des services dans divers domaines : publicit\u00e9, image et contenu de marque, marketing num\u00e9rique, m\u00e9dias sociaux, analytique, architecture, design commercial et divertissement. Couronn\u00e9e \u00ab Agence de l\u2019ann\u00e9e \u00bb quatre fois depuis 2009, l&rsquo;entreprise est reconnue \u00e0 travers le monde pour ses id\u00e9es audacieuses et son travail remarquable aupr\u00e8s de clients prestigieux.<\/p>\n<p class=\"p1\">Sid Lee a aussi imagin\u00e9 C2 Montr\u00e9al, l\u2019un des plus grands \u00e9v\u00e9nements au monde dans le domaine de l\u2019innovation.<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_25716\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  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