{"id":25880,"date":"2015-12-30T02:31:49","date_gmt":"2015-12-30T07:31:49","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=25880"},"modified":"2016-12-09T00:47:39","modified_gmt":"2016-12-09T05:47:39","slug":"10-tendances-e-commerce-qui-auront-un-impact-sur-les-detaillants-canadiens-en-2016","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/10-tendances-e-commerce-qui-auront-un-impact-sur-les-detaillants-canadiens-en-2016\/","title":{"rendered":"10 tendances e-commerce qui auront un impact sur les d\u00e9taillants canadiens en 2016"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 8 d\u00e9cembre 2015 &#8211; Absolunet d\u00e9voile les 10 tendances qui auront le plus gros impact sur les d\u00e9taillants canadiens en 2016.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/12\/tendances-ecommerce-absolunet.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-25881 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/12\/tendances-ecommerce-absolunet.png\" alt=\"tendances-ecommerce-absolunet\" width=\"552\" height=\"271\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Bien que toutes les tendances touchent le commerce \u00e9lectronique, leurs impacts seront ressentis en magasin \u00e9galement.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/absolunet.com\/fr\" target=\"_blank\">Absolunet<\/a>, souvent cit\u00e9e comme l&rsquo;une des plus importantes agences canadiennes en mati\u00e8re de commerce \u00e9lectronique, a analys\u00e9 31 d\u00e9marches num\u00e9riques de d\u00e9taillants connus &#8211; dont plusieurs, notamment La vie en rose, Structube, Stokes, Birks, Linen Chest, Souris Mini, Bizou, SAIL, Dans un jardin, Bentley, Mobilia sont ses clients &#8211; dans le cadre de cette d\u00e9marche, en plus de l&rsquo;apport de son \u00e9quipe sp\u00e9cialis\u00e9e.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Les 10 tendances 2016 seront:<\/span>\u00a0<\/span><\/h3>\n<ul>\n<li class=\"p1\"><strong>Normalisation de la cueillette en magasin<\/strong><b>\u00a0<\/b><\/li>\n<\/ul>\n<p><span class=\"s1\">Incontournable pour les d\u00e9taillants en ligne ayant des boutiques physiques, la cueillette en magasin sera offerte par plus de d\u00e9taillants.<\/span><\/p>\n<ul>\n<li><b>Ascension du num\u00e9rique en boutique\u00a0<\/b><\/li>\n<\/ul>\n<p><span class=\"s1\">L&rsquo;introduction en magasin de technologies num\u00e9riques innovantes s&rsquo;acc\u00e9l\u00e8rera en 2016.<\/span><\/p>\n<ul>\n<li><b><\/b><span class=\"s1\"><b>Rentabilit\u00e9 des m\u00e9dias sociaux <\/b><\/span><\/li>\n<\/ul>\n<p><span class=\"s1\">Les m\u00e9dias sociaux offrent des rendements de plus en plus int\u00e9ressants et les d\u00e9taillants continueront \u00e0 investir dans leur pr\u00e9sence sociale.<\/span><\/p>\n<ul>\n<li><b><\/b><span class=\"s1\"><b>Les marques cr\u00e9eront davantage de contenu<\/b> <\/span><\/li>\n<\/ul>\n<p><span class=\"s1\">De plus en plus de contenu original proviendra directement des marques.<\/span><\/p>\n<ul>\n<li><b><\/b><span class=\"s1\"><b>Le B2B d\u00e9passera le B2C \u00a0<\/b> <\/span><\/li>\n<\/ul>\n<p><span class=\"s1\">Le commerce interentreprises conna\u00eetra une croissance ph\u00e9nom\u00e9nale dans les prochaines ann\u00e9es.<\/span><\/p>\n<ul>\n<li><b><\/b><span class=\"s1\"><b>Mondialisation\u00a0: pr\u00e9sence canadienne sur l&rsquo;\u00e9chiquier mondial <\/b><\/span><\/li>\n<\/ul>\n<p><span class=\"s1\">De nombreux d\u00e9taillants canadiens s&rsquo;attaqueront au march\u00e9 am\u00e9ricain gr\u00e2ce au num\u00e9rique<\/span><\/p>\n<ul>\n<li><b><\/b><span class=\"s1\"><b>Gestion de l&rsquo;information sur les produits\u00a0<\/b> <\/span><\/li>\n<\/ul>\n<p><span class=\"s1\">Les d\u00e9taillants investiront dans l&rsquo;enrichissement de l&rsquo;information sur les produits et dans la mise en place d&rsquo;une solution \u00ab\u00a0<i>product information management\u00a0<\/i>\u00bb (PIM).<\/span><\/p>\n<ul>\n<li><b><\/b><span class=\"s1\"><b>Simplification du traitement des commandes<\/b> <\/span><\/li>\n<\/ul>\n<p><span class=\"s1\">Avec l&rsquo;augmentation du nombre de transactions, plusieurs d\u00e9taillants investiront dans la mise en place d&rsquo;une solution performante, dite \u00ab\u00a0OMS\u00a0\u00bb.<\/span><\/p>\n<ul>\n<li><b><\/b><span class=\"s1\"><b>L&rsquo;information client \u00e0 la port\u00e9e de tous<\/b> <\/span><\/li>\n<\/ul>\n<p><span class=\"s1\">Les d\u00e9taillants investiront dans des solutions permettant de profiler leur client et de personnaliser l&rsquo;exp\u00e9rience d&rsquo;achat.<\/span><\/p>\n<ul>\n<li><b><\/b><span class=\"s1\"><b>Hausse des transactions frauduleuses<\/b>\u00a0 <\/span><\/li>\n<\/ul>\n<p><span class=\"s1\">La fraude est un d\u00e9fi croissant pour les d\u00e9taillants, et la qualit\u00e9 des solutions et des techniques pour la combattre seront plus accessibles.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 16px;\">Le commerce \u00e9lectronique est aujourd&rsquo;hui incontournable pour le commerce de d\u00e9tail, les approches sont multiples et il est difficile pour le commer\u00e7ant de s&rsquo;y retrouver et de choisir une strat\u00e9gie et des outils compatibles avec ses op\u00e9rations.\u00a0En partageant les tendances 2016, nous esp\u00e9rons aider les d\u00e9taillants canadiens \u00e0 mieux comprendre les enjeux, \u00e0 choisir les meilleures strat\u00e9gies et les meilleurs partenaires\u00bb, ajoute Charles Desjardins, associ\u00e9 chez Absolunet.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Pour comprendre les 10 tendances, leurs impacts potentiels sur le secteur canadien du commerce de d\u00e9tail et savoir quels d\u00e9taillants canadiens ont appliqu\u00e9 quelles solutions num\u00e9riques, visitez <b><a href=\"http:\/\/10tendancesecommerce.com\/\" target=\"_blank\">Tendances eCommerce<\/a>.<\/b><\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_25880\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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2016.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_25880\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas 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