{"id":2654,"date":"2014-04-18T09:00:09","date_gmt":"2014-04-18T13:00:09","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=2654"},"modified":"2014-04-18T17:00:12","modified_gmt":"2014-04-18T21:00:12","slug":"comment-et-pourquoi-les-nouvelles-sont-partagees","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/comment-et-pourquoi-les-nouvelles-sont-partagees\/","title":{"rendered":"Comment et pourquoi les nouvelles sont partag\u00e9es"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/content-for-web.jpg\"><img loading=\"lazy\" class=\"size-medium wp-image-2655 alignright\" style=\"margin-left: 11px; margin-right: 0px; border: 2px solid black;\" alt=\"content-for-web\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/content-for-web-300x184.jpg\" width=\"300\" height=\"184\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/content-for-web-300x184.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/content-for-web.jpg 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><strong>J\u2019ai \u00e9crit <a href=\"http:\/\/isarta.com\/infos\/?p=2142\" target=\"_blank\">un billet<\/a> il y a quelque temps sur les facteurs qui, selon certains chercheurs, inciteraient les gens \u00e0 partager du contenu en ligne.<\/strong><\/p>\n<p><strong>Dans la m\u00eame lign\u00e9e, un r\u00e9cent sondage des firmes Inkhouse et GMI, r\u00e9alis\u00e9 aupr\u00e8s de 1000 Am\u00e9ricains \u00e2g\u00e9s de 18 ans et plus, d\u00e9taille quels types de nouvelles sont les plus partag\u00e9es et par quels moyens elles le sont.<\/strong><\/p>\n<p>Les nouvelles de derni\u00e8re heure, ou \u00ab breaking news \u00bb sont de loin celles les plus partag\u00e9es.<\/p>\n<p>\u00c0 cet effet, le compte Twitter de\u00a0<a href=\"https:\/\/twitter.com\/cnnbrk\"><span style=\"text-decoration: underline;\">CNN Breaking News<\/span><\/a>\u00a0compte plus d\u2019abonn\u00e9s et plus de <i>retweets<\/i> que le compte g\u00e9n\u00e9ral de CNN. Le contexte est \u00e0 peu pr\u00e8s le m\u00eame pour la BBC.<\/p>\n<p>Donc, si vous avez une nouvelle de derni\u00e8re heure, n\u2019h\u00e9sitez-pas \u00e0 le mentionner clairement dans votre message pour obtenir plus de partages.<\/p>\n<p>Le sondage, portant sur une foule d&rsquo;autres sujets, indique \u00e9galement que le courriel reste le moyen num\u00e9ro un pour partager des nouvelles. Les m\u00e9dias sociaux suivent quelques points derri\u00e8re. Dans vos boutons de partage, ne n\u00e9gligez donc pas d&rsquo;y inclure celui du partage par courriel.<\/p>\n<p>L&rsquo;\u00e9tude aborde \u00e9galement\u00a0le sujet de Facebook, de la fa\u00e7on d&rsquo;attirer le plus de <i>J&rsquo;aime<\/i>, ainsi que les comportements \u00e0 \u00e9viter pour ne pas y perdre d&rsquo;amis.<\/p>\n<p>Le sujet du communiqu\u00e9 de presse y est \u00e9galement abord\u00e9. S&rsquo;il vous procure moins de visibilit\u00e9 qu&rsquo;auparavant, sachez toutefois qu&rsquo;il reste le moyen de communication utilis\u00e9 par les entreprises dans lequel les Am\u00e9ricains ont le plus confiance.<\/p>\n<p>Pour en apprendre davantage, vous pouvez <a href=\"http:\/\/inkhouse.com\/downloads\/watch_read_tweet.pdf\">t\u00e9l\u00e9charger le rapport complet<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2654\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comment-et-pourquoi-les-nouvelles-sont-partagees\/\"  data-item_title=\"Comment et pourquoi les nouvelles sont partag\u00e9es\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/content-for-web.jpg\"  data-item_date=\"2014-04-18T09:00:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019ai \u00e9crit un billet il y a quelque temps sur les facteurs qui, selon certains chercheurs, inciteraient les gens \u00e0 partager du contenu en ligne. Dans la m\u00eame lign\u00e9e, un r\u00e9cent sondage des firmes Inkhouse et GMI, r\u00e9alis\u00e9 aupr\u00e8s de 1000 Am\u00e9ricains \u00e2g\u00e9s de 18 ans et plus, d\u00e9taille quels types de nouvelles sont les [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2654\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comment-et-pourquoi-les-nouvelles-sont-partagees\/\"  data-item_title=\"Comment et pourquoi les nouvelles sont partag\u00e9es\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/content-for-web.jpg\"  data-item_date=\"2014-04-18T09:00:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":2655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[186],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2654"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=2654"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2654\/revisions"}],"predecessor-version":[{"id":2660,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2654\/revisions\/2660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/2655"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=2654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=2654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=2654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}