{"id":26684,"date":"2016-01-12T00:45:20","date_gmt":"2016-01-12T05:45:20","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=26684"},"modified":"2016-01-12T07:46:29","modified_gmt":"2016-01-12T12:46:29","slug":"jour-de-chance-faites-un-voeu-et-achetez-un-649","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/jour-de-chance-faites-un-voeu-et-achetez-un-649\/","title":{"rendered":"Jour de chance? Faites un voeu et achetez un 6\/49!"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\">Le 11 janvier 2016 &#8211; <\/span><span class=\"s1\">Loto-Qu\u00e9bec et Sid Lee lan\u00e7aient en d\u00e9cembre la phase 2 de la plateforme qui reprend l\u2019expression \u00abtu devrais acheter un 6\/49\u00bb lorsque la chance survient dans une situation de la vie quotidienne.<\/span><\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-26686 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/Lotto-649-Affichage-Faites-un-voeu-1024x574.jpg\" alt=\"lotto-649-sidlee\" width=\"760\" height=\"426\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette fois, en plus d\u2019ajouter des ex\u00e9cutions t\u00e9l\u00e9\/pre-roll, des panneaux digitaux ont \u00e9t\u00e9 cr\u00e9\u00e9s, publi\u00e9s uniquement aux \u00abheures chanceuses\u00bb: 1:11, 2:22, 3:33, 4:44, 5:55, 11:11, 22:22. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Une radio a \u00e9galement \u00e9t\u00e9\u00a0diffus\u00e9e une seule fois, le 12 d\u00e9cembre, \u00e0 12h12.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/oW0Fr6Xcqkg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00c0 noter que la campagne a \u00e9t\u00e9 parodi\u00e9e lors du Bye Bye 2015.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">En lan\u00e7ant cette plateforme, nous voulions capitaliser sur cette expression populaire et la reprise au Bye Bye d\u00e9montre \u00e0 quel point cet insight est ancr\u00e9 dans la culture Qu\u00e9b\u00e9coise\u00a0\u00bb, souligne France Wong, directrice-conseil chez Sid Lee.<\/span><\/p>\n<\/blockquote>\n<p><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]--><br \/>\n<audio class=\"wp-audio-shortcode\" id=\"audio-26684-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/Lotto-649-Radio-12h12-le-12-du-12.mp3?_=1\" \/><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/Lotto-649-Radio-12h12-le-12-du-12.mp3\">http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/Lotto-649-Radio-12h12-le-12-du-12.mp3<\/a><\/audio><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span>\u00a0<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Annonceur: <a href=\"http:\/\/lotoquebec.com\/portail\/fr\" target=\"_blank\">Loto-Qu\u00e9bec<\/a> \u2013 Marie-Claudel Lalonde, Janie Th\u00e9riault, V\u00e9ronique D\u00e9ry, Sylvie Chartr\u00e9<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence: <a href=\"http:\/\/sidlee.com\/\" target=\"_blank\">Sid Lee<\/a><br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation: Alex Bernier<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction: Christopher Jones, Guillaume Bergeron<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction artistique: Alexandre Pellerin, Marc Guilbault<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Strat\u00e9gie: Thomas Hougaz<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-conseil: Maude Barrette, France Wong, Camille Reed<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production d\u2019agence: Jimmy Lee \u2013 Katia Pellerin, Saskia von Lignau<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisation: Sanchez Brothers<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Montage: Hubert Hayaud<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction photo: Christophe Collette<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production: BLVD \u2013 Alexandre Villeneuve, Jason Breton<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Postproduction: BLVD \u2013 Cadie Desbiens-Desmeules<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Finition sonore (t\u00e9l\u00e9 et radio): BLVD \u2013 Sylvain Roux<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dia: Sid Lee M\u00e9dia \u2013 \u00c9milie McAllister et Fr\u00e9d\u00e9rick Lanteigne<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Partenaires radio et affichage\u00a0: Cogeco radio, Astral affichage et Dynamic outdoor<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26684\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/jour-de-chance-faites-un-voeu-et-achetez-un-649\/\"  data-item_title=\"Jour de chance? Faites un voeu et achetez un 6\/49!\"  data-item_date=\"2016-01-12T00:45:20-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Loto-Qu\u00e9bec et Sid Lee lan\u00e7aient en d\u00e9cembre la phase 2 de la plateforme qui reprend l\u2019expression \u00abtu devrais acheter un 6\/49\u00bb lorsque la chance survient dans une situation de la vie quotidienne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26684\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/jour-de-chance-faites-un-voeu-et-achetez-un-649\/\"  data-item_title=\"Jour de chance? Faites un voeu et achetez un 6\/49!\"  data-item_date=\"2016-01-12T00:45:20-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26684"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=26684"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26684\/revisions"}],"predecessor-version":[{"id":26687,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26684\/revisions\/26687"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=26684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=26684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=26684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}