{"id":26750,"date":"2016-01-14T01:58:29","date_gmt":"2016-01-14T06:58:29","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=26750"},"modified":"2016-01-14T15:44:53","modified_gmt":"2016-01-14T20:44:53","slug":"etude-les-parents-sont-plus-connectes-que-les-adultes-sans-enfant","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/etude-les-parents-sont-plus-connectes-que-les-adultes-sans-enfant\/","title":{"rendered":"\u00c9tude: les parents sont plus connect\u00e9s que les adultes sans enfant"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">La division de recherche de Facebook a r\u00e9cemment d\u00e9voil\u00e9 une vaste \u00e9tude visant \u00e0 comprendre la r\u00e9alit\u00e9 des parents d&rsquo;aujourd\u2019hui, ainsi que l\u2019impact qu&rsquo;ont sur eux les nouvelles technologies.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-26771 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/parents-internet-technologies.jpg\" alt=\"parents-internet\" width=\"494\" height=\"329\" \/><\/p>\n<p><a href=\"http:\/\/insights.fb.com\/\" target=\"_blank\">Facebook IQ<\/a> a interview\u00e9 8 300 parents de b\u00e9b\u00e9s, d\u2019enfants et d\u2019adolescents, \u00e2g\u00e9s entre 25 et 65 ans, et ce, \u00e0 travers le monde.<\/p>\n<p>Des donn\u00e9es provenant de Facebook et Instagram dans huit march\u00e9s diff\u00e9rents (l\u2019Allemagne, l\u2019Australie, le Br\u00e9sil, le Canada, l\u2019Espagne, les \u00c9tats-Unis, le Mexique et le Royaume-Uni) ont \u00e9galement \u00e9t\u00e9 extraites et analys\u00e9es.<\/p>\n<p>Cette \u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e en partenariat avec Ipsos Media CT et Sound Research.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Faits saillants de l\u2019\u00e9tude<\/span><\/h2>\n<ul>\n<li>Les parents passent <strong>1,3 fois plus de temps<\/strong> sur Facebook que les adultes n&rsquo;ayant pas d&rsquo;enfant;<\/li>\n<\/ul>\n<ul>\n<li>Les parents des g\u00e9n\u00e9rations Y et Z (18 \u00e0 34 ans) sont 30% plus susceptibles d\u2019utiliser leur t\u00e9l\u00e9phone mobile pour prendre des d\u00e9cisions r\u00e9fl\u00e9chies avant de faire un achat que les \u00abbaby boomers\u00bb (\u00e2g\u00e9s de 50 \u00e0 65 ans);<\/li>\n<\/ul>\n<ul>\n<li>83% des parents estiment avoir <strong>acc\u00e8s \u00e0 davantage d\u2019informations<\/strong> que leurs propres parents;<\/li>\n<\/ul>\n<ul>\n<li>70% se disent plus inform\u00e9s que leurs parents et 76% des \u00abbaby boomers\u00bb d\u00e9clarent la m\u00eame chose,\u00a0ayant\u00a0eu acc\u00e8s \u00e0 Internet et aux t\u00e9l\u00e9phones mobiles \u00e0 des \u00e9tapes plus tardives de leur vie;<\/li>\n<\/ul>\n<ul>\n<li>Plus de 50% des parents ont affirm\u00e9 que <strong>leurs prog\u00e9nitures\u00a0influencent davantage\u00a0leurs d\u00e9cisions d\u2019achat<\/strong> que lorsqu\u2019eux-m\u00eames \u00e9taient enfants;<\/li>\n<\/ul>\n<ul>\n<li>50% pensent qu\u2019ils <strong>\u00e9coutent<\/strong> davantage leurs enfants que leurs parents ne les \u00e9coutaient;<\/li>\n<\/ul>\n<ul>\n<li>83% des parents ont d\u00e9crit leur famille comme \u00e9tant une \u00abfamille d\u2019amour\u00bb;<\/li>\n<\/ul>\n<ul>\n<li>77% ont affirm\u00e9 former une famille heureuse;<\/li>\n<\/ul>\n<ul>\n<li>48% ont avou\u00e9 se pr\u00e9occuper de questions li\u00e9es \u00e0\u00a0l\u2019argent;<\/li>\n<\/ul>\n<ul>\n<li>39% d\u00e9plorent de\u00a0<strong>manquer de temps<\/strong>;<\/li>\n<\/ul>\n<ul>\n<li>39% estiment enfin que leur famille se porte au mieux lorsqu\u2019eux-m\u00eames sont \u00ab\u00e0 leur meilleur\u00bb.<\/li>\n<\/ul>\n<p>Dans son <a href=\"http:\/\/insights.fb.com\/2016\/01\/11\/meet-the-parents\/\" target=\"_blank\">billet de blogue<\/a>, Facebook IQ donne des informations int\u00e9ressantes :<\/p>\n<p><span style=\"font-size: 16px;\">\u00abAvoir un enfant change tout, incluant la relation des parents avec leur t\u00e9l\u00e9phone mobile. Le t\u00e9l\u00e9phone de papa ou de maman est devenu <strong>un outil indispensable pour g\u00e9rer les horaires<\/strong> de tout le monde, garder un \u0153il sur les adolescents et partager des moments forts de la vie familiale. En observant leur comportement sur Facebook, on peut voir que les parents surutilisent leur t\u00e9l\u00e9phone mobile.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Les appareils mobiles ne servent pas uniquement \u00e0 naviguer au travers des eaux troubles de la parentalit\u00e9 \u2013 ils aident \u00e9galement les parents \u00e0 <strong>prendre des d\u00e9cisions d\u2019achats<\/strong> plus \u00e9clair\u00e9es. Leur appareil mobile en main, les parents peuvent obtenir des opinions, des comparaisons de prix et des avis avant de proc\u00e9der \u00e0 l\u2019achat\u00bb.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26750\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/etude-les-parents-sont-plus-connectes-que-les-adultes-sans-enfant\/\"  data-item_title=\"\u00c9tude: les parents sont plus connect\u00e9s que les adultes sans enfant\"  data-item_date=\"2016-01-14T01:58:29-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La division de recherche de Facebook a r\u00e9cemment d\u00e9voil\u00e9 une vaste \u00e9tude visant \u00e0 comprendre la r\u00e9alit\u00e9 des parents d&rsquo;aujourd\u2019hui, ainsi que l\u2019impact qu&rsquo;ont sur eux les nouvelles technologies.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26750\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/etude-les-parents-sont-plus-connectes-que-les-adultes-sans-enfant\/\"  data-item_title=\"\u00c9tude: les parents sont plus connect\u00e9s que les adultes sans enfant\"  data-item_date=\"2016-01-14T01:58:29-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26750"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=26750"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26750\/revisions"}],"predecessor-version":[{"id":26799,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26750\/revisions\/26799"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=26750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=26750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=26750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}