{"id":26773,"date":"2016-01-14T00:58:46","date_gmt":"2016-01-14T05:58:46","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=26773"},"modified":"2016-01-14T07:54:32","modified_gmt":"2016-01-14T12:54:32","slug":"sherlock-et-bleublancrouge-imposent-des-vidanges-aux-voleurs","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sherlock-et-bleublancrouge-imposent-des-vidanges-aux-voleurs\/","title":{"rendered":"Sherlock et Bleublancrouge imposent des vidanges aux voleurs"},"content":{"rendered":"

Le 13 janvier 2016 \u2014 Sherlock, entreprise r\u00e9put\u00e9e en mati\u00e8re de pr\u00e9vention du vol automobile, confie sa plus r\u00e9cente campagne de publicit\u00e9 \u00e0 l\u2019agence Bleublancrouge.<\/span><\/p>\n

\"sherlock-bbr-1\"<\/p>\n

La campagne \u00abVidanges\u00bb met en vedette des visuels frappants de v\u00e9hicules enti\u00e8rement compos\u00e9s de poubelles et de conteneurs. <\/span><\/p>\n

Elle vient appuyer le slogan L\u20194NT1V0L3UR de l\u2019entreprise en mettant en lumi\u00e8re le grand avantage du syst\u00e8me de marquage antivol de Sherlock<\/a>: il \u00e9limine, aux yeux des voleurs, toute valeur des pi\u00e8ces de voitures vol\u00e9es sur le march\u00e9 noir.<\/span><\/p>\n

\n

Gr\u00e2ce \u00e0 ses 52 points de marquage, \u00a0le syst\u00e8me permet de retracer l\u2019identit\u00e9 du v\u00e9hicule et son propri\u00e9taire l\u00e9gitime, rendant la possession de ce v\u00e9hicule ou des pi\u00e8ces tr\u00e8s incriminante pour les voleurs\u00bb, pr\u00e9cise Simon Cazelais, associ\u00e9 et vice-pr\u00e9sident, d\u00e9veloppement strat\u00e9gique chez Bleublancrouge<\/a>.<\/span><\/p>\n<\/blockquote>\n

Cette campagne originale, d\u00e9j\u00e0 visible, s\u2019appuie sur une astuce visuelle simple et claire gr\u00e2ce \u00e0 une esth\u00e9tique impeccable qui lie un support marquant \u00e0 un argument de vente b\u00e9ton.\u00a0<\/span><\/p>\n

\n

En 2016, Sherlock aura marqu\u00e9 et prot\u00e9g\u00e9 pr\u00e8s d\u2019un million de v\u00e9hicules depuis sa fondation. En travaillant sur la pr\u00e9vention du vol automobile, nous travaillons \u00e0 la source du probl\u00e8me. En dissuadant le voleur d\u2019agir, nous agissons directement sur les taux de vols au Qu\u00e9bec \u00bb, rench\u00e9rit Anne-Marie Jodoin, directrice g\u00e9n\u00e9rale de Marquage Antivol Sherlock inc.<\/span><\/p>\n<\/blockquote>\n

\"sherlock-bbr-2\"\u00a0\"sherlock-bbr-3\"<\/h3>\n

Cr\u00e9dits<\/span><\/h3>\n

Client:\u00a0<\/b><\/span>Sherlock, Anne-Marie-Jodoin, Directrice g\u00e9n\u00e9rale<\/span><\/p>\n

\u00c9quipe agence<\/b><\/span><\/p>\n

VP, Direction conseil : Simon Cazelais<\/span><\/p>\n

Conseil : Meggie Lavoie<\/span><\/p>\n

Direction de cr\u00e9ation : Jonathan Rouxel<\/span><\/p>\n

Conception-r\u00e9daction : Dominique Bulmer<\/span><\/p>\n

Direction artistique : Julien H\u00e9risson<\/span><\/p>\n

Production : Marie-Jos\u00e9e Legault<\/span><\/p>\n

\u00c9quipe artisans<\/b><\/span><\/p>\n

Maison de production : Consulat<\/span><\/p>\n

Photographie : Consulat \/ Simon Duhamel<\/span><\/p>\n

3D : Geoffrey Skrajewski<\/span><\/p>\n

Retouche : Visual Box \/ Gabriel Carbonneau<\/span><\/p>\n

Productrice : Eliane Sauv\u00e9<\/span><\/p>\n

\u00c0 propos de Bleublancrouge<\/span><\/h3>\n

Bleublancrouge<\/a>\u00a0est\u00a0une\u00a0agence\u00a0de\u00a0communication\u00a0marketing\u00a0int\u00e9gr\u00e9e\u00a0situ\u00e9e\u00a0\u00e0\u00a0Montr\u00e9al\u00a0et\u00a0reconnue\u00a0comme\u00a0l\u2019une\u00a0des\u00a0dix\u00a0agences\u00a0les\u00a0plus\u00a0cr\u00e9atives\u00a0au\u00a0Canada.\u00a0Depuis\u00a0plus\u00a0de\u00a030\u00a0ans, les\u00a0annonceurs\u00a0qui\u00a0choisissent\u00a0Bleublancrouge\u00a0ont\u00a0un\u00a0point\u00a0commun:\u00a0ils comprennent\u00a0le\u00a0monde\u00a0qui\u00a0les\u00a0entoure\u00a0et\u00a0ils\u00a0ont\u00a0besoin\u00a0d\u2019un\u00a0partenaire\u00a0courageux\u00a0qui\u00a0saura\u00a0les\u00a0accompagner dans le changement.\u00a0La\u00a0plupart\u00a0d\u2019entre\u00a0eux\u00a0recherchent\u00a0une\u00a0relation bas\u00e9e\u00a0sur\u00a0la\u00a0confiance,\u00a0la\u00a0transparence\u00a0et\u00a0le\u00a0courage.\u00a0Le\u00a0m\u00e9tier\u00a0de cette\u00a0agence: le\u00a0changement.<\/p>\n

\n

<\/div>\n
<\/span><\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Sherlock, entreprise r\u00e9put\u00e9e en mati\u00e8re de pr\u00e9vention du vol automobile, confie sa plus r\u00e9cente campagne de publicit\u00e9 \u00e0 l\u2019agence Bleublancrouge.<\/p>\n

<\/span>
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