{"id":26812,"date":"2016-01-14T01:16:42","date_gmt":"2016-01-14T06:16:42","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=26812"},"modified":"2016-01-14T09:39:09","modified_gmt":"2016-01-14T14:39:09","slug":"penningtons-et-lg2-abattent-les-prejuges","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/penningtons-et-lg2-abattent-les-prejuges\/","title":{"rendered":"Penningtons et lg2 abattent les pr\u00e9jug\u00e9s"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 14 janvier 2016 &#8211; La confiance corporelle et l\u2019acceptation de soi sont des sujets qui gagnent en\u00a0popularit\u00e9 depuis quelques ann\u00e9es et Penningtons milite quotidiennement en ce sens.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-26813 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/pennington-lg2.png\" alt=\"pennington-lg2\" width=\"599\" height=\"361\" \/><\/p>\n<p class=\"p1\">En collaboration avec\u00a0<a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a>, la <a href=\"https:\/\/www.penningtons.com\/fr\" target=\"_blank\">banni\u00e8re de mode pour femmes de taille Plus<\/a> vient de lancer une vid\u00e9o qui en fait la promotion.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Par\u00a0cette offensive, on essaie de lutter contre le stigma envers les tailles+. Ce fl\u00e9au social ne devrait plus exister\u00a0en 2016, tout comme les stigmatisations touchant notamment la race, la religion, l\u2019orientation sexuelle,\u00a0l\u2019identit\u00e9 de genre et les troubles mentaux \u00bb, indique Ginette Harnois, vice-pr\u00e9sidente marketing et\u00a0pr\u00e9sentation visuelle de Penningtons. <\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">L\u2019entreprise a la ferme intention d\u2019enclencher un mouvement\u00a0audacieux pour contribuer, \u00e0 sa mani\u00e8re, \u00e0 abolir la discrimination et l\u2019ensemble des pr\u00e9jug\u00e9s envers les\u00a0personnes de taille forte.<\/p>\n<p class=\"p1\">Lanc\u00e9es le 4 janvier dernier, les deux vid\u00e9os (versions anglaise et fran\u00e7aise) ont\u00a0d\u00e9j\u00e0 \u00e9t\u00e9 vues plus de 2,4 millions de fois sur les r\u00e9seaux sociaux (#sanscompromis).<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5M4Q-TJGhJk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\">Annonceur \/ Client:\u00a0<span class=\"s1\">Penningtons \/\u00a0<\/span>Ginette Harnois<\/p>\n<p class=\"p2\">Directeur de cr\u00e9ation:\u00a0<span class=\"s2\">Fran\u00e7ois Sauv\u00e9<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cr\u00e9ation:\u00a0<\/span>Marie-\u00c8ve Leclerc-Dion et Val\u00e9rie Wells<\/p>\n<p class=\"p1\"><span class=\"s1\">Planification strat\u00e9gique:\u00a0<\/span>Anne-Marie Leclair et Sabrina C\u00f4t\u00e9<\/p>\n<p class=\"p1\"><span class=\"s1\">Service-Conseil:\u00a0<\/span>Martine Gr\u00e9goire, Marie-\u00c8ve Despars<\/p>\n<p class=\"p2\">Production d&rsquo;agence:\u00a0<span class=\"s2\">Julie Lorazo<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisation:\u00a0<\/span>Rapha\u00ebl Ouellet<\/p>\n<p class=\"p1\"><span class=\"s1\">DOP <\/span>Ronald Plante<\/p>\n<p class=\"p1\"><span class=\"s1\">Maison de Prod. \/ Producteur:\u00a0<\/span>La Cavalerie \u2013 Fr\u00e9d\u00e9rick Quintal<\/p>\n<p class=\"p2\">Post-Production:\u00a0<span class=\"s2\">Studio \u00c9l\u00e9ment<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Musique:\u00a0<\/span>Circonflex<\/p>\n<p class=\"p1\"><span class=\"s1\">Montage:\u00a0<\/span>Olivier Binette<\/p>\n<p class=\"p2\">M\u00e9dias:\u00a0<span class=\"s2\">OMD<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26812\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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