{"id":26881,"date":"2016-01-18T01:29:01","date_gmt":"2016-01-18T06:29:01","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=26881"},"modified":"2016-01-18T11:10:31","modified_gmt":"2016-01-18T16:10:31","slug":"premiere-campagne-publicitaire-la-capitale-signee-publicis","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/premiere-campagne-publicitaire-la-capitale-signee-publicis\/","title":{"rendered":"Premi\u00e8re campagne publicitaire La Capitale sign\u00e9e Publicis"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 18 janvier 2016 &#8211; La Capitale assurance et services financiers lance une nouvelle campagne publicitaire. C\u2019est dor\u00e9navant en partenariat avec Publicis que le volet cr\u00e9atif multiplateforme de la marque sera d\u00e9velopp\u00e9.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-26882 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/la-capitale-publicis.png\" alt=\"la-capitale-publicis\" width=\"402\" height=\"286\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019agence offre \u00e0 <a href=\"https:\/\/www.lacapitale.com\/fr\" target=\"_blank\">La Capitale<\/a> un nouveau positionnement concret, une identit\u00e9 visuelle rafra\u00eechie et une nouvelle campagne publicitaire en continuit\u00e9 avec les acquis de la marque.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La Capitale a s\u00e9lectionn\u00e9 <a href=\"http:\/\/www.publicismontreal.ca\/\" target=\"_blank\">Publicis Montr\u00e9al<\/a> comme partenaire cet \u00e9t\u00e9; cette derni\u00e8re est ainsi devenue l\u2019agence de r\u00e9f\u00e9rence de l\u2019entreprise \u00e0 la suite d\u2019un appel d\u2019offres. <\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Nous sommes tr\u00e8s contents de ce nouveau partenariat avec Publicis. L\u2019agence sera responsable de la conception publicitaire de nos prochaines campagnes. Nous sommes persuad\u00e9s que Publicis sera un partenaire solide pour nous aider \u00e0 relever les d\u00e9fis de notre industrie. Nous avons \u00e9t\u00e9 charm\u00e9s par la cr\u00e9ativit\u00e9, l\u2019\u00e9coute et l\u2019ouverture de Publicis\u00a0\u00bb, mentionne Fr\u00e9d\u00e9rique Leclerc, vice-pr\u00e9sidente marketing et commerce \u00e9lectronique.<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">D\u00e9clin\u00e9e sous le th\u00e8me JAMAIS SEUL, cette nouvelle campagne se veut une \u00e9volution de l\u2019offensive publicitaire pr\u00e9c\u00e9dente. On y retrouve certains visages connus, mais les messages introduisent aussi de nouveaux personnages.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Nous avons souhait\u00e9 mettre en valeur l\u2019accompagnement que La Capitale assure \u00e0 ses clients ainsi que son offre de produits et services. Ces \u00e9l\u00e9ments viennent supporter la philosophie de La Capitale qui est de ne jamais laisser le client seul\u00a0face aux al\u00e9as de la vie \u00bb, a mentionn\u00e9 Chantal Joly, directrice de cr\u00e9ation chez Publicis Montr\u00e9al.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">La d\u00e9clinaison de cette campagne se fera \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio, sur le Web et dans divers m\u00e9dias imprim\u00e9s, et les messages seront diffus\u00e9s graduellement tout au long de l\u2019ann\u00e9e 2016.<\/span><\/p>\n<h3 class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ILXuAeiJ55s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<h3 class=\"p3\"><span style=\"color: #000080; font-size: 20px;\">\u00c0 propos de La Capitale assurances g\u00e9n\u00e9rales<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Filiale de La Capitale mutuelle de l\u2019administration publique, La Capitale assurances g\u00e9n\u00e9rales conna\u00eet une importante croissance et, par cons\u00e9quent, se classe au 3e rang des assureurs de dommages au Qu\u00e9bec. Elle d\u00e9tient d\u2019autres compagnies d\u2019assurances telles que L\u2019Unique assurances g\u00e9n\u00e9rales au Qu\u00e9bec et Unica Insurance dans le reste du Canada. Elle emploie plus de 1 000 personnes et son volume de primes souscrites s\u2019\u00e9l\u00e8ve \u00e0 859,8 millions de dollars.<\/span><\/p>\n<h3 class=\"p5\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">\u00c0 propos de Publicis Canada<\/span><\/h3>\n<p class=\"p5\"><span class=\"s1\">Publicis Canada figure parmi les plus grands et importants groupes de communication au pays et compte plus de 500 employ\u00e9s. Publicis Canada est d\u00e9tenu par Publicis Worldwide, l\u2019un des trois plus importants groupes de publicit\u00e9 au sein de Publicis Groupe.<\/span><\/p>\n<p class=\"p5\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26881\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/premiere-campagne-publicitaire-la-capitale-signee-publicis\/\"  data-item_title=\"Premi\u00e8re campagne publicitaire La Capitale sign\u00e9e Publicis\"  data-item_date=\"2016-01-18T01:29:01-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Capitale assurance et services financiers lance une nouvelle campagne publicitaire, en partenariat avec Publicis.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26881\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/premiere-campagne-publicitaire-la-capitale-signee-publicis\/\"  data-item_title=\"Premi\u00e8re campagne publicitaire La Capitale sign\u00e9e Publicis\"  data-item_date=\"2016-01-18T01:29:01-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26881"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=26881"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26881\/revisions"}],"predecessor-version":[{"id":26919,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26881\/revisions\/26919"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=26881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=26881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=26881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}