{"id":26918,"date":"2016-01-25T02:57:39","date_gmt":"2016-01-25T07:57:39","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=26918"},"modified":"2016-01-25T13:56:36","modified_gmt":"2016-01-25T18:56:36","slug":"apple-en-tete-du-marche-des-montres-connectees","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/apple-en-tete-du-marche-des-montres-connectees\/","title":{"rendered":"Apple en t\u00eate du march\u00e9 des montres connect\u00e9es"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Le march\u00e9 des montres connect\u00e9es s&rsquo;\u00e9panouit doucement mais s\u00fbrement, avec \u00e0 sa t\u00eate une Apple Watch largement dominante.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-26920 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/apple-watch-2.png\" alt=\"apple-watch-2\" width=\"510\" height=\"374\" \/><\/p>\n<p>Selon les r\u00e9cents chiffres d\u00e9voil\u00e9s par la firme de recherche <a href=\"https:\/\/www.juniperresearch.com\/press\/press-releases\/apple-watch-claims-over-50-of-2015-smartwatch\" target=\"_blank\">Juniper<\/a>, sur les 17,1 millions de montres connect\u00e9es vendues en 2015, pas moins de <strong>8,8 millions<\/strong> \u00e9taient sigl\u00e9es de la pomme croqu\u00e9e.<\/p>\n<p>C&rsquo;est moins que\u00a0les 24 millions pr\u00e9vus par les experts \u00e0 la sortie de l&rsquo;Apple Watch, mais ce chiffre reste n\u00e9anmoins potentiellement atteignable en 2016.<\/p>\n<p>Apple d\u00e9tiendrait donc plus de la moiti\u00e9 (<strong>51,8%<\/strong>) de ce march\u00e9 en croissance, mais encore jeune. \u00c0 titre de comparaison, il se serait vendu\u00a0<a href=\"http:\/\/www.idc.com\/getdoc.jsp?containerId=prUS25988815\" target=\"_blank\">355 millions l&rsquo;ann\u00e9e derni\u00e8re<\/a>, dont 48 millions d&rsquo;iPhone.<\/p>\n<p>La firme de Cupertino doit n\u00e9anmoins faire avec des concurrents s\u00e9rieux: Motorola, Samsung, Huawei et autres Pebble, mais aussi certains <strong>fabricants traditionnels<\/strong> (Fossil, Swatch&#8230;) qui surfent sur la vague techno tout en\u00a0offrant des <em>design<\/em> tr\u00e8s esth\u00e9tiques.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Pour s\u00e9duire, \u00eatre utile<\/span><\/h2>\n<p>Les ventes d&rsquo;Apple Watch pourraient bien \u00eatre boost\u00e9es cette ann\u00e9e par le lancement d&rsquo;un <strong>nouveau mod\u00e8le<\/strong> de montre: la rumeur veut qu&rsquo;il sorte en mars prochain.<\/p>\n<p>Mais de fa\u00e7on g\u00e9n\u00e9rale, les fabricants de montres connect\u00e9es vont devoir <strong>d\u00e9montrer l&rsquo;utilit\u00e9 de leur produit<\/strong> au consommateur: <a href=\"http:\/\/isarta.com\/infos\/?p=25626\" target=\"_blank\">selon le magazine Fortune<\/a>, les montres hi-tech ne sont absolument pas utilis\u00e9es \u00e0 leur plein potentiel (10 000 applications sont pourtant disponibles pour l&rsquo;Apple Watch), leurs propri\u00e9taires se limitant \u00e0 s&rsquo;en servir pour&#8230; conna\u00eetre l&rsquo;heure qu&rsquo;il est.<\/p>\n<p>Autre point faible des montres connect\u00e9es: leur <strong>faible autonomie<\/strong>. Hormis la Pebble Time, qui affiche une <a href=\"http:\/\/isarta.com\/infos\/?p=15533\" target=\"_blank\">autonomie de 10 jours<\/a>, la plupart des montres doivent \u00eatre recharg\u00e9es tous les jours. Pas id\u00e9al pour un accessoire du quotidien, sur lequel les fabricants doivent encore travailler pour s\u00e9duire davantage de consommateurs.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26918\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/apple-en-tete-du-marche-des-montres-connectees\/\"  data-item_title=\"Apple en t\u00eate du march\u00e9 des montres connect\u00e9es\"  data-item_date=\"2016-01-25T02:57:39-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des montres connect\u00e9es s&rsquo;\u00e9panouit doucement mais s\u00fbrement, avec \u00e0 sa t\u00eate une Apple Watch largement dominante. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26918\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/apple-en-tete-du-marche-des-montres-connectees\/\"  data-item_title=\"Apple en t\u00eate du march\u00e9 des montres connect\u00e9es\"  data-item_date=\"2016-01-25T02:57:39-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26918"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=26918"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26918\/revisions"}],"predecessor-version":[{"id":27195,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26918\/revisions\/27195"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=26918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=26918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=26918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}