{"id":26992,"date":"2016-01-21T01:52:56","date_gmt":"2016-01-21T06:52:56","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=26992"},"modified":"2016-01-21T07:38:46","modified_gmt":"2016-01-21T12:38:46","slug":"les-pdg-et-les-medias-sociaux-pas-encore-le-grand-amour","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-pdg-et-les-medias-sociaux-pas-encore-le-grand-amour\/","title":{"rendered":"Les PDG et les m\u00e9dias sociaux: pas encore le grand amour!"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">M\u00eame si de plus en plus d\u2019entreprises sont actives sur les m\u00e9dias sociaux, ce n\u2019est pas n\u00e9cessairement le cas pour leurs dirigeants.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-18694 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/social-media-and-hiring.jpg\" alt=\"medias-sociaux\" width=\"492\" height=\"302\" \/><\/p>\n<p>C\u2019est ce que r\u00e9v\u00e8le la plus r\u00e9cente \u00e9tude r\u00e9alis\u00e9e par Domo et CEO.com, <em>2015 Social CEO Report<\/em>.<\/p>\n<p>Pour r\u00e9aliser l\u2019\u00e9tude, les profils personnels des PDG du classement FORTUNE 500<sup>\u00ae<\/sup> ont \u00e9t\u00e9 analys\u00e9s sur six plateformes, soit Twitter, Facebook, LinkedIn, Google+, Instagram et YouTube.<\/p>\n<p>Le but:\u00a0essayer de d\u00e9terminer si les PDG suivent la vague des m\u00e9dias sociaux, ou s\u2019ils regardent encore tout cela de loin.<\/p>\n<p>Selon l&rsquo;\u00e9tude, il semble qu&rsquo;ils soient majoritairement spectateurs: <strong>61% des PDG n\u2019ont en effet aucune pr\u00e9sence dans les m\u00e9dias sociaux<\/strong>. De plus, sans grand \u00e9tonnement, aucun des PDG du classement FORTUNE 500<sup>\u00ae<\/sup> n\u2019est actif sur les six plateformes analys\u00e9es.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26994\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/pdg_plateformes.png\" alt=\"pdg_plateformes\" width=\"639\" height=\"374\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/pdg_plateformes.png 639w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/pdg_plateformes-300x176.png 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Ils aiment LinkedIn<\/span><\/h2>\n<p>Le r\u00e9seau social <strong>LinkedIn demeure le plus populaire<\/strong> parmi les PDG:\u00a070% de ceux qui ne sont actifs que sur une seule plateforme ont choisi celle-ci.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/discover\" target=\"_blank\">Le programme d\u2019influenceurs de LinkedIn<\/a> semble \u00eatre la principale raison pour laquelle le taux d\u2019inscription a augment\u00e9: sur les\u00a033 PDG du classement FORTUNE 500<sup>\u00ae<\/sup> participant au programme, 14 ont rejoint LinkedIn en 2015.<\/p>\n<p>De plus, 39% des PDG qui ne prennent pas part \u00e0 ce programme affichent\u00a0tout de m\u00eame plus de 500 contacts dans leur r\u00e9seau.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26995\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/pdg_linkedin.png\" alt=\"pdg_linkedin\" width=\"640\" height=\"315\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/pdg_linkedin.png 640w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/pdg_linkedin-300x148.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Ils utilisent de moins en moins Twitter<\/span><\/h2>\n<p>M\u00eame si le nombre de PDG sur Twitter a connu une l\u00e9g\u00e8re augmentation en 2015 par rapport \u00e0 2014 (+1,7%), <strong>la fr\u00e9quence d\u2019utilisation de la plateforme a drastiquement\u00a0baiss\u00e9<\/strong>.<\/p>\n<p>La moiti\u00e9 des PDG publient un tweet une fois par mois ou moins, et la moyenne se situe davantage autour d&rsquo;un tweet publi\u00e9 tous les cinq jours.<\/p>\n<p>Selon Domo, les PDG plus jeunes s\u2019engagent davantage dans la voie des m\u00e9dias sociaux, notamment parce qu&rsquo;ils reconnaissent les avantages d\u2019avoir une bonne pr\u00e9sence sur le Web.<\/p>\n<p>Enfin, l&rsquo;\u00e9tude indique que seuls <strong>11% des PDG sont sur Facebook<\/strong>, et que presque tous sont absents de Google + et d&rsquo;Instagram. M\u00eame s\u2019ils n\u2019y sont pas vraiment actifs, 41% d\u2019entre eux suivent n\u00e9anmoins la cha\u00eene YouTube de leur entreprise.<\/p>\n<p>T\u00e9l\u00e9chargez le rapport complet, <a href=\"http:\/\/www.ceo.com\/social-ceo-report-2015\/\" target=\"_blank\">ici<\/a>.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26992\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-pdg-et-les-medias-sociaux-pas-encore-le-grand-amour\/\"  data-item_title=\"Les PDG et les m\u00e9dias sociaux: pas encore le grand amour!\"  data-item_date=\"2016-01-21T01:52:56-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les PDG des entreprises du classement FORTUNE 500\u00ae sont peu &#8211; voire pas du tout &#8211; pr\u00e9sents sur les m\u00e9dias sociaux.  <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_26992\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-pdg-et-les-medias-sociaux-pas-encore-le-grand-amour\/\"  data-item_title=\"Les PDG et les m\u00e9dias sociaux: pas encore le grand amour!\"  data-item_date=\"2016-01-21T01:52:56-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,206,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26992"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=26992"}],"version-history":[{"count":7,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26992\/revisions"}],"predecessor-version":[{"id":27057,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/26992\/revisions\/27057"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=26992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=26992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=26992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}