{"id":27001,"date":"2016-01-20T01:07:35","date_gmt":"2016-01-20T06:07:35","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=27001"},"modified":"2016-01-21T09:40:58","modified_gmt":"2016-01-21T14:40:58","slug":"une-semaine-pour-sensibiliser-les-quebecois-aux-consequences-du-tababgisme","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-semaine-pour-sensibiliser-les-quebecois-aux-consequences-du-tababgisme\/","title":{"rendered":"Une semaine pour sensibiliser les Qu\u00e9b\u00e9cois aux cons\u00e9quences du tabagisme"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 20 janvier 2016 &#8211; La Semaine pour un Qu\u00e9bec sans tabac 2016\u00a0sous le slogan \u00abFUMER. SOUFFRIR. MOURIR.\u00bb\u00a0se d\u00e9roule du 17 au 23 janvier.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-27003 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/fumer.png\" alt=\"fumer\" width=\"417\" height=\"417\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"> Cette campagne met en lumi\u00e8re les souffrances d\u2019un fumeur \u00e0 partir de la d\u00e9couverte de sa maladie, pendant son combat contre la maladie et jusqu\u2019\u00e0 son d\u00e9c\u00e8s. Un parcours marqu\u00e9 par la souffrance, qui affecte \u00e9galement tout son entourage.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour une 14<\/span><span class=\"s2\"><sup>e<\/sup><\/span><span class=\"s1\"> ann\u00e9e cons\u00e9cutive, <a href=\"http:\/\/www.agence-pub.com\/\" target=\"_blank\">Pub Point Com<\/a> a d\u00e9velopp\u00e9 la nouvelle plateforme cr\u00e9ative de cette campagne. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour l\u2019occasion, le nouveau message t\u00e9l\u00e9 produit est pr\u00e9sentement diffus\u00e9 sur tous les grands r\u00e9seaux francophones du Qu\u00e9bec jusqu\u2019au 23 janvier ainsi que sur le Web. L\u2019agence a aussi \u00e9t\u00e9 responsable d\u2019orchestrer la strat\u00e9gie et les achats m\u00e9dias.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/lyEUEaRsJ1w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Une offensive comprenant de l\u2019affichage num\u00e9rique \u00e0 travers les r\u00e9seaux de la sant\u00e9, des ex\u00e9cutions imprim\u00e9es ainsi que la gestion de publicit\u00e9s sur Facebook.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-27002 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/01\/semaine-sans-tabac-quebec.png\" alt=\"semaine-sans-tabac-quebec\" width=\"575\" height=\"465\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Pour une 4<\/span><span class=\"s2\"><sup>e<\/sup><\/span><span class=\"s1\"> ann\u00e9e, l\u2019agence <a href=\"http:\/\/www.avenue8.ca\/\" target=\"_blank\">AVENUE 8<\/a> a, quant \u00e0 elle, \u00e9t\u00e9 en charge de d\u00e9velopper la strat\u00e9gie num\u00e9rique comprenant le microsite, la production de capsules vid\u00e9o et d\u2019infographies destin\u00e9es aux r\u00e9seaux sociaux, de m\u00eame qu\u2019une approche aupr\u00e8s de blogueurs et de Webzines. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">En parfaite ad\u00e9quation avec le message t\u00e9l\u00e9vis\u00e9, trois capsules vid\u00e9o mettent de l\u2019avant une r\u00e9elle victime du tabagisme, soit Michel Audette, ex-fumeur, qui a re\u00e7u un diagnostic de cancer de l\u2019oropharynx \u00e0 l\u2019\u00e2ge de 48 ans. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">L\u2019homme y livre un t\u00e9moignage touchant et invite le public \u00e0 sensibiliser leurs proches et \u00e0 raconter leur histoire sur la page Facebook <a href=\"https:\/\/www.facebook.com\/mondesansfumee\" target=\"_blank\">Monde sans fum\u00e9e<\/a>\u00a0et en utilisant le mot-clic #Qu\u00e9becSansTabac.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span>\u00a0<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\"><b>PUB POINT COM\u00a0: Plateforme cr\u00e9ative, message t\u00e9l\u00e9, imprim\u00e9s et strat\u00e9gies m\u00e9dia<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Annonceur : Conseil qu\u00e9b\u00e9cois sur le tabac et la sant\u00e9 &#8211; Mario Bujold et Isabelle Mailhiot<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Agence : Pub Point Com\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Planification strat\u00e9gique : Alain Vinet<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Charg\u00e9e de projets : Bettina Torok\u00a0 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Directeur\u00a0de cr\u00e9ation : Marc Ouellette<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Design graphique\u00a0: Alain Gendron, Christine Harvey<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Strat\u00e9gie et achats m\u00e9dias: Jean-Pierre Giroux, Isabelle M\u00e9nard, Brigitte Lauzon <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">R\u00e9alisation : Jack Hackel<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Directeur de production : Nicolas De Montigny<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Direction photo : Benoit Beaulieu<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Montage : VideoMomentum<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Son : Studio Interlock Audio<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>AVENUE 8\u00a0: Strat\u00e9gie num\u00e9rique, microsite, production vid\u00e9o, infographie, approche influenceurs<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Clients : Conseil qu\u00e9b\u00e9cois sur le tabac et la sant\u00e9 &#8211; Mario Bujold et Isabelle Mailhiot<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Agence\u00a0: AVENUE 8<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Strat\u00e9gie num\u00e9rique et service-conseil\u00a0: Sophie Labelle<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Gestion de projet : Julie Beaulieu, V\u00e9ronic Beno\u00eet<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Relations publiques 2.0\u00a0: Maxime Courchesne<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Direction artistique\u00a0interactif : Marie-Claude Ducharme<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Direction technique Web\u00a0: Matthieu Belmonte<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Programmation\u00a0: Laura B\u00e9lavoir<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Int\u00e9gration\u00a0: Val\u00e9rie Lefran\u00e7ois<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Production et r\u00e9alisation des capsules vid\u00e9o\u00a0: Maxime B\u00e9langer<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Direction photo : Samuel V. Rocheleau<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Montage\u00a0: Samuel Brisson<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_27001\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-semaine-pour-sensibiliser-les-quebecois-aux-consequences-du-tababgisme\/\"  data-item_title=\"Une semaine pour sensibiliser les Qu\u00e9b\u00e9cois aux cons\u00e9quences du tabagisme\"  data-item_date=\"2016-01-20T01:07:35-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les agences Pub Point Com et Avenue 8 orchestrent la campagne choc pour la Semaine pour un Qu\u00e9bec sans tabac 201, sous le slogan \u00abFUMER. SOUFFRIR. MOURIR.\u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_27001\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-semaine-pour-sensibiliser-les-quebecois-aux-consequences-du-tababgisme\/\"  data-item_title=\"Une semaine pour sensibiliser les Qu\u00e9b\u00e9cois aux cons\u00e9quences du tabagisme\"  data-item_date=\"2016-01-20T01:07:35-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[186,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/27001"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=27001"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/27001\/revisions"}],"predecessor-version":[{"id":27066,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/27001\/revisions\/27066"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=27001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=27001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=27001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}