{"id":2762,"date":"2014-04-22T09:55:10","date_gmt":"2014-04-22T13:55:10","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=2762"},"modified":"2014-04-22T14:58:26","modified_gmt":"2014-04-22T18:58:26","slug":"telephone-intelligent-googleyoutube-et-la-receptivite-des-publicites-dans-des-contextes-aleatoires","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/telephone-intelligent-googleyoutube-et-la-receptivite-des-publicites-dans-des-contextes-aleatoires\/","title":{"rendered":"T\u00e9l\u00e9phone intelligent: Google\/Youtube et la r\u00e9ceptivit\u00e9 des publicit\u00e9s dans des contextes al\u00e9atoires"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/111.jpg\"><img loading=\"lazy\" class=\"wp-image-2764 alignright\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/111-e1398089591778-300x158.jpg\" alt=\"111\" width=\"273\" height=\"143\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/111-e1398089591778-300x158.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/111-e1398089591778.jpg 587w\" sizes=\"(max-width: 273px) 100vw, 273px\" \/><\/a><strong><span class=\"s1\">Dans une \u00e9tude publi\u00e9e la semaine derni\u00e8re en collaboration avec l&rsquo;analyste de donn\u00e9es mobiles\u00a0<a href=\"http:\/\/www.mobiligo.fr\/\">Mobiligo<\/a> et le sp\u00e9cialiste en technologies d&rsquo;ad\u00e9quation audio <a href=\"http:\/\/www.mobileresearchlabs.com\/\">MRL<\/a>, le g\u00e9ant des communications Google\u00a0cherchait \u00e0 connaitre la nature et le taux de p\u00e9n\u00e9tration d\u2019une publicit\u00e9 Youtube aupr\u00e8s d\u2019utilisateurs de t\u00e9l\u00e9phones intelligents dans des contextes quotidiens divers: travail, famille, social.<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alis\u00e9e sur les t\u00e9l\u00e9phones intelligents de 300 consommateurs r\u00e9guliers de produits Youtube, cette \u00e9tude nous apprend que le plaisir de visionner une publicit\u00e9 pr\u00e9sent\u00e9e avant la vid\u00e9o s\u00e9lectionn\u00e9e a un lien direct avec le contenu choisi.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le contexte familial est notamment tr\u00e8s important pour l\u2019attention et l\u2019appr\u00e9ciation port\u00e9es aux publicit\u00e9s. Les notes moyennes obtenues alors que la famille est r\u00e9unie dans la maison sont sup\u00e9rieures (7,5\/10) \u00e0 celles g\u00e9n\u00e9r\u00e9es quand la personne est seule (7,3\/10) ou avec un ou une ami(e) (7,1\/10).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En revanche, les sond\u00e9s indiquent, comme en fait foi leur note \u00a0de 7\/10, \u00eatre moins r\u00e9ceptifs aux publicit\u00e9s lorsqu\u2019ils sont \u00e0 l\u2019ext\u00e9rieur de leur r\u00e9sidence.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Au final, 19 vid\u00e9os publicitaires et 1925 expositions ont \u00e9t\u00e9 analys\u00e9es par Google et ses partenaires. Leur constat est que 83% des vid\u00e9os ont \u00e9t\u00e9 visionn\u00e9es chez l\u2019utilisateur &#8211; notamment dans le salon \u00e0 53%, 22% dans la chambre \u00e0 coucher et 10% ailleurs dans la maison &#8211; 6% lorsqu\u2019ils \u00e9taient en transit et 11% alors qu\u2019ils se trouvaient au travail.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/2095619-google-etudie-l-influence-du-contexte-sur-la-perception-des-publicites-sur-smartphones.jpg\"><img loading=\"lazy\" class=\"wp-image-2767 alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/2095619-google-etudie-l-influence-du-contexte-sur-la-perception-des-publicites-sur-smartphones-300x252.jpg\" alt=\"2095619-google-etudie-l-influence-du-contexte-sur-la-perception-des-publicites-sur-smartphones\" width=\"257\" height=\"216\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/2095619-google-etudie-l-influence-du-contexte-sur-la-perception-des-publicites-sur-smartphones-300x252.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/2095619-google-etudie-l-influence-du-contexte-sur-la-perception-des-publicites-sur-smartphones-180x150.jpg 180w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/2095619-google-etudie-l-influence-du-contexte-sur-la-perception-des-publicites-sur-smartphones.jpg 529w\" sizes=\"(max-width: 257px) 100vw, 257px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2762\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/telephone-intelligent-googleyoutube-et-la-receptivite-des-publicites-dans-des-contextes-aleatoires\/\"  data-item_title=\"T\u00e9l\u00e9phone intelligent: Google\/Youtube et la r\u00e9ceptivit\u00e9 des publicit\u00e9s dans des contextes al\u00e9atoires\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/111-e1398089591778.jpg\"  data-item_date=\"2014-04-22T09:55:10-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans une \u00e9tude publi\u00e9e la semaine derni\u00e8re en collaboration avec l&rsquo;analyste de donn\u00e9es mobiles\u00a0Mobiligo et le sp\u00e9cialiste en technologies d&rsquo;ad\u00e9quation audio MRL, le g\u00e9ant des communications Google\u00a0cherchait \u00e0 connaitre la nature et le taux de p\u00e9n\u00e9tration d\u2019une publicit\u00e9 Youtube aupr\u00e8s d\u2019utilisateurs de t\u00e9l\u00e9phones intelligents dans des contextes quotidiens divers: travail, famille, social. R\u00e9alis\u00e9e sur les [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2762\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/telephone-intelligent-googleyoutube-et-la-receptivite-des-publicites-dans-des-contextes-aleatoires\/\"  data-item_title=\"T\u00e9l\u00e9phone intelligent: Google\/Youtube et la r\u00e9ceptivit\u00e9 des publicit\u00e9s dans des contextes al\u00e9atoires\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/111-e1398089591778.jpg\"  data-item_date=\"2014-04-22T09:55:10-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":2764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[206],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2762"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=2762"}],"version-history":[{"count":7,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2762\/revisions"}],"predecessor-version":[{"id":104906,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2762\/revisions\/104906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/2764"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=2762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=2762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=2762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}