{"id":27723,"date":"2016-02-08T01:44:49","date_gmt":"2016-02-08T06:44:49","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=27723"},"modified":"2016-02-08T15:44:55","modified_gmt":"2016-02-08T20:44:55","slug":"audi-decroche-la-lune-au-super-bowl","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/audi-decroche-la-lune-au-super-bowl\/","title":{"rendered":"Audi d\u00e9croche la lune au Super Bowl"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Un astronaute retrait\u00e9 en manque de sensations, la luxueuse R8 d&rsquo;Audi et David Bowie en fond sonore: c&rsquo;est la recette du succ\u00e8s de la publicit\u00e9 d&rsquo;Audi, qui a s\u00e9duit la Twittosph\u00e8re&#8230; et Isarta Infos! \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-27724 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/audi-r8-superbowl.png\" alt=\"audi-r8-superbowl\" width=\"603\" height=\"355\" \/><\/p>\n<p>C&rsquo;est un fait connu, lors du <strong>Super Bowl<\/strong>, les agences de publicit\u00e9 rivalisent de cr\u00e9ativit\u00e9 pour impressionner les quelque\u00a0<a href=\"http:\/\/www.franceinter.fr\/depeche-150-millions-de-telespectateurs-pour-la-50eme-finale-du-super-bowl\" target=\"_blank\">150 millions de t\u00e9l\u00e9spectateurs am\u00e9ricains<\/a> assis devant leur \u00e9cran de t\u00e9l\u00e9vision. \u00c0 plus de <strong>4 millions de dollars<\/strong> les 30 secondes d&rsquo;espace m\u00e9dia, il s&rsquo;agit aussi de frapper fort et juste.<\/p>\n<p>La r\u00e9daction d&rsquo;Isarta Infos, ainsi que de tr\u00e8s nombreux internautes qui n&rsquo;ont pas manqu\u00e9 d&rsquo;en faire part sur leurs fils d&rsquo;actualit\u00e9 Twitter, ont particuli\u00e8rement appr\u00e9ci\u00e9 la publicit\u00e9 pour <strong>la nouvelle R8 d&rsquo;Audi<\/strong>, sign\u00e9e\u00a0<a href=\"http:\/\/www.venablesbell.com\/\" target=\"_blank\">Venables Bell &amp; Partners<\/a>.<\/p>\n<p>S&rsquo;il n&rsquo;y a\u00a0qu&rsquo;une seule vid\u00e9o \u00e0 retenir, selon nous, ce serait celle-ci!<\/p>\n<p>S&rsquo;il est fort peu probable que peu de t\u00e9l\u00e9spectateurs puissent s&rsquo;offrir ce petit bijou de luxe et de\u00a0vitesse, il n&rsquo;en reste pas moins certain que tous ont eu la <strong>chair de poule<\/strong> en visionnant le spot TV.<\/p>\n<p>Ce dernier met en sc\u00e8ne un ex-astronaute, qui semble n&rsquo;avoir plus go\u00fbt \u00e0 rien depuis sa retraite. Mais c&rsquo;est sans compter sans un tour dans la magnifique\u00a0R8 d&rsquo;Audi: <strong>sensations et \u00e9motions fortes<\/strong> submergent alors l&rsquo;ancien commandant, dont les souvenirs de <strong>d\u00e9collage vers les \u00e9toiles<\/strong> remontent intens\u00e9ment \u00e0 la surface.<\/p>\n<p>On appr\u00e9ciera \u00e9galement le fond sonore plus qu&rsquo;\u00e0 propos,<em> Starman<\/em> de David Bowie, qui r\u00e9sonne comme un hommage au chanteur\u00a0r\u00e9cemment disparu et pousse le curseur \u00e9motionnel encore plus loin.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/yB8tgVqmKzw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_27723\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/audi-decroche-la-lune-au-super-bowl\/\"  data-item_title=\"Audi d\u00e9croche la lune au Super Bowl\"  data-item_date=\"2016-02-08T01:44:49-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un astronaute retrait\u00e9 en manque de sensations, la luxueuse R8 d&rsquo;Audi et David Bowie en fond sonore: c&rsquo;est la recette du succ\u00e8s de la publicit\u00e9 d&rsquo;Audi, qui a s\u00e9duit la Twittosph\u00e8re&#8230; et Isarta Infos!  <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_27723\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/audi-decroche-la-lune-au-super-bowl\/\"  data-item_title=\"Audi d\u00e9croche la lune au Super Bowl\"  data-item_date=\"2016-02-08T01:44:49-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/27723"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=27723"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/27723\/revisions"}],"predecessor-version":[{"id":27758,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/27723\/revisions\/27758"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=27723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=27723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=27723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}