{"id":27820,"date":"2016-02-10T01:54:50","date_gmt":"2016-02-10T06:54:50","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=27820"},"modified":"2016-02-10T09:51:52","modified_gmt":"2016-02-10T14:51:52","slug":"twitter-lance-first-view-un-nouveau-format-publicitaire-qui-risque-de-ne-pas-plaire-a-tout-le-monde","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/twitter-lance-first-view-un-nouveau-format-publicitaire-qui-risque-de-ne-pas-plaire-a-tout-le-monde\/","title":{"rendered":"Twitter lance First View, un nouveau format publicitaire qui risque de ne pas plaire \u00e0 tout le monde"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Dans une entr\u00e9e de blogue, le r\u00e9seau social a lanc\u00e9 un nouveau format de publicit\u00e9s nomm\u00e9 <em>First View<\/em>.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-27829 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/twitter-autre.jpg\" alt=\"twitter-autre\" width=\"521\" height=\"293\" \/><\/p>\n<p>De quoi s\u2019agit-il? Chaque fois que <a href=\"https:\/\/blog.twitter.com\/2016\/introducing-first-view\" target=\"_blank\">l\u2019application Twitter<\/a> et\/ou <a href=\"https:\/\/twitter.com\/\" target=\"_blank\">le site Web<\/a>\u00a0est ouvert, des <strong>publicit\u00e9s vid\u00e9os<\/strong> en lecture automatique sont ins\u00e9r\u00e9es dans le haut du fil de nouvelles des utilisateurs.<\/p>\n<p>Les marques pourront \u00abr\u00e9server\u00bb ce <strong>placement publicitaire privil\u00e9gi\u00e9<\/strong> pour une p\u00e9riode de 24 heures, rendant donc ces publicit\u00e9s in\u00e9vitables pour les utilisateurs.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\"><span style=\"font-size: 16px;\">Introducing First View, a new way to drive significant reach across Twitter&rsquo;s audience <a href=\"https:\/\/t.co\/TXn4aN87vF\">https:\/\/t.co\/TXn4aN87vF<\/a> <a href=\"https:\/\/t.co\/FN78eKrmXk\">pic.twitter.com\/FN78eKrmXk<\/a><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u2014 Twitter Advertising (@TwitterAds) <a href=\"https:\/\/twitter.com\/TwitterAds\/status\/697051198910767108\">9 F\u00e9vrier 2016<\/a><\/span><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Pour les marques, le <strong>nouveau format<\/strong> publicitaire est all\u00e9chant compar\u00e9\u00a0au <strong>tweet sponsoris\u00e9<\/strong> qui finit par se perdre dans la masse, ou aux <strong>moments sponsoris\u00e9s<\/strong> qui sont disponibles uniquement dans un onglet s\u00e9par\u00e9 (<em>Moments<\/em>).<\/p>\n<p><em>First View<\/em> offre en effet une <strong>visibilit\u00e9 garantie<\/strong> et constitue des <strong>revenus int\u00e9ressants<\/strong> pour le r\u00e9seau social &#8211; qui en a bien de besoin!\u00a0<\/p>\n<p>Pour les utilisateurs, en revanche, il s&rsquo;agit l\u00e0 d&rsquo;une autre mauvaise nouvelle.<\/p>\n<p>Depuis des mois, de nombreuses rumeurs courent \u00e0 propos du r\u00e9seau social et des <strong>changements \u00e0 venir<\/strong>: la fin des 140 caract\u00e8res, le fil de nouvelles bas\u00e9 sur un algorithme \u00e0 la Facebook (rumeur d\u00e9menti par Jack Dorsey) et une foule\u00a0d\u2019autres changements dont le principal objectif est de <strong>conqu\u00e9rir les millions d\u2019utilisateurs<\/strong> qui ont abandonn\u00e9 Twitter parce que \u00ab<em>c\u2019est trop compliqu\u00e9 et pas assez intuitif<\/em>\u00bb.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\"><p>\n<span style=\"font-size: 16px;\">After scrolling through Twitter for less than 30 seconds, I have seen 11 ads or promoted tweets <a href=\"https:\/\/twitter.com\/hashtag\/bye?src=hash\">#bye<\/a><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u2014 Michelle Dalbec (@Malbec723) <a href=\"https:\/\/twitter.com\/Malbec723\/status\/697180144960724992\">9 F\u00e9vrier 2016<\/a><\/span>\n<\/p><\/blockquote>\n<p><span style=\"font-size: 16px;\"><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\"><span style=\"font-size: 16px;\">I look forward to ignoring First View ads the same way I ignore \u00ab\u00a0While You Were Away\u00a0\u00bb and every other Twitter suggestion notification<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u2014 danny ramos (@rtdannyramos) <a href=\"https:\/\/twitter.com\/rtdannyramos\/status\/697175995107794944\">9 F\u00e9vrier 2016<\/a><\/span><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Cette annonce survient tout juste une journ\u00e9e avant le d\u00e9voilement des <strong>r\u00e9sultats financiers<\/strong> de Twitter pour le quatri\u00e8me trimestre de l\u2019ann\u00e9e 2015.<\/p>\n<p>Ceux-ci devraient donner un aper\u00e7u des strat\u00e9gies de Jack Dorsey visant \u00e0 rebooster\u00a0l&rsquo;entreprise et attirer davantage de <strong>nouveaux utilisateurs<\/strong>.<\/p>\n<p>\u00c0\u00a0Wall Street, la patience envers les entreprises en technologie comme Twitter atteint ses limites. Ce nouveau format publicitaire donnera tr\u00e8s certainement au r\u00e9seau social\u00a0un argument suppl\u00e9mentaire pour <strong>convaincre ses investisseurs de rester<\/strong>.<\/p>\n<p>Twitter n\u2019a pas donn\u00e9 de date pr\u00e9cise quant au d\u00e9ploiement du format publicitaire <em>First View<\/em>, mais il sera <em>a priori<\/em> disponible dans les mois \u00e0 venir, d\u2019abord aux \u00c9tats-Unis et ensuite \u00e0 travers le monde.<\/p>\n<p>Est-ce que ce nouveau format publicitaire sera le coup de gr\u00e2ce de Twitter? Nul le ne sait, c\u2019est \u00e0 suivre!<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_27820\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/twitter-lance-first-view-un-nouveau-format-publicitaire-qui-risque-de-ne-pas-plaire-a-tout-le-monde\/\"  data-item_title=\"Twitter lance First View, un nouveau format publicitaire qui risque de ne pas plaire \u00e0 tout le monde\"  data-item_date=\"2016-02-10T01:54:50-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Twitter annonce le lancement d&rsquo;un nouveau format de publicit\u00e9s nomm\u00e9 First View.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_27820\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/twitter-lance-first-view-un-nouveau-format-publicitaire-qui-risque-de-ne-pas-plaire-a-tout-le-monde\/\"  data-item_title=\"Twitter lance First View, un nouveau format publicitaire qui risque de ne pas plaire \u00e0 tout le monde\"  data-item_date=\"2016-02-10T01:54:50-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/27820"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=27820"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/27820\/revisions"}],"predecessor-version":[{"id":27830,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/27820\/revisions\/27830"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=27820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=27820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=27820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}