{"id":28092,"date":"2016-02-17T00:07:24","date_gmt":"2016-02-17T05:07:24","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=28092"},"modified":"2016-02-17T07:17:51","modified_gmt":"2016-02-17T12:17:51","slug":"une-nouvelle-recrue-au-profil-international-chez-bob","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-nouvelle-recrue-au-profil-international-chez-bob\/","title":{"rendered":"Une nouvelle recrue au profil international chez Bob"},"content":{"rendered":"

Le 17 f\u00e9vrier 2016 – Bob recrute Alexandra Tran pour am\u00e9liorer son expertise internationale.<\/span><\/p>\n

\"atran-bob\"<\/p>\n

C\u2019est une sp\u00e9cialiste du marketing, notamment num\u00e9rique, qui rejoint Bob \u00e0 titre de nouvelle gestionnaire\u00a0marketing promotionnel.<\/p>\n

Install\u00e9e au Canada depuis trois ans d\u00e9j\u00e0, Alexandra Tran poss\u00e8de une carri\u00e8re\u00a0impressionnante, qu\u2019elle a b\u00e2tie en France, au Luxembourg et au Royaume-Uni au service de comptes\u00a0prestigieux tels que McDonald\u2019s, Shell, Unilever et Johnson & Johnson.<\/p>\n

Bob cherchait \u00e0 consolider son offre en Shopper marketing aupr\u00e8s de marques internationales. L\u2019arriv\u00e9e\u00a0d\u2019Alexandra r\u00e9pond \u00e0 cette ambition, notamment pour d\u00e9velopper de nouvelles possibilit\u00e9s.<\/p>\n

\n

Nous travaillons continuellement \u00e0 am\u00e9liorer le volet marketing promotionnel de l\u2019agence, en particulier\u00a0aupr\u00e8s de grands comptes, en mettant au point des strat\u00e9gies multiplateformes.\u00a0L\u2019expertise d\u2019Alexandra dans ces domaines nous sera extr\u00eamement pr\u00e9cieuse\u00bb, pr\u00e9cise Dominic Prigent,\u00a0directeur-conseil chez Bob.<\/span><\/p>\n<\/blockquote>\n

\u00c0 propos de Bob<\/span><\/h3>\n

Fond\u00e9e en 2002, Bob<\/a> est une agence de strat\u00e9gie et de cr\u00e9ation en communication marketing. Elle oriente son\u00a0expertise dans les domaines du marketing-consommateur, du marketing \u00e9v\u00e9nementiel, du marketing interactif\u00a0et des m\u00e9dias sociaux. Ses principaux clients sont La Coop f\u00e9d\u00e9r\u00e9e, Groupe Jean Coutu, Laboratoire Pierre\u00a0Fabre, Metro inc., Mouvement Desjardins, Pharmascience International, RONA et Unilever Canada.<\/p>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Bob recrute Alexandra Tran pour am\u00e9liorer son expertise internationale.<\/p>\n

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