{"id":28198,"date":"2016-02-22T00:14:52","date_gmt":"2016-02-22T05:14:52","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=28198"},"modified":"2016-02-22T10:50:46","modified_gmt":"2016-02-22T15:50:46","slug":"les-evenements-marketing-et-communication-de-la-semaine","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine\/","title":{"rendered":"Les \u00e9v\u00e9nements marketing et communication de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #000080;\">24 f\u00e9vrier<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-27788 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/ToileCommsPresse.png\" alt=\"ToileCommsPresse\" width=\"300\" height=\"250\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/ToileCommsPresse.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/ToileCommsPresse-180x150.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\"><a style=\"color: #000080;\" href=\"http:\/\/isarta.com\/infos\/?event=strategies-de-relations-de-presse-dans-les-domaines-culturels-etou-evenementiel\" target=\"_blank\">Strat\u00e9gies de relations de presse dans les domaines culturels et\/ou \u00e9v\u00e9nementiel<\/a><\/span><\/h2>\n<p>Le <span class=\"s1\">secteur des relations de presse est peut-\u00eatre le plus important des communications dans le domaine culturel et\/ou \u00e9v\u00e9nementiel.<\/span><\/p>\n<p><span class=\"s1\">La raison en est fort simple : il faut promouvoir non seulement le produit, mais \u00e9galement ses cr\u00e9ateurs. Donc, les relations entre les journalistes et les artistes et\/ou organisateurs d\u2019\u00e9v\u00e9nements, sont extr\u00eamement importantes. Elles constituent un outil primordial pour faire la promotion d\u2019une cr\u00e9ation ou d\u2019un \u00e9v\u00e9nement.\u00a0<\/span><\/p>\n<p>Pour\u00a0<span class=\"s1\">nous parler de cette dynamique et des strat\u00e9gies pour bien tirer son \u00e9pingle du jeu en la mati\u00e8re, la <a href=\"http:\/\/www.teluq.ca\/\" target=\"_blank\">T\u00c9LUQ<\/a>, <a href=\"http:\/\/toile.coop\/\" target=\"_blank\">La Toile des Communicateurs<\/a> et <a href=\"http:\/\/isarta.com\/\" target=\"_blank\">Isarta<\/a>\u00a0auront le privil\u00e8ge de recevoir Th\u00e9r\u00e8se David, pr\u00e9sidente de <a href=\"http:\/\/theresedavid.ca\/\" target=\"_blank\">Th\u00e9r\u00e8se David Communications<\/a>, le 24 f\u00e9vrier prochain.\u00a0<\/span><\/p>\n<p>De\u00a0<span class=\"s1\">dire celle qui compte pr\u00e8s de 45 ans d\u2019exp\u00e9rience:\u00a0<\/span><\/p>\n<blockquote><p><span class=\"s1\" style=\"font-size: 16px;\">les communications sont en train de devenir le moteur de l\u2019univers. Elles sont plus pr\u00e9sentes que jamais, mais plus dangereuses aussi. La mise en march\u00e9 d\u2019un produit quel qu\u2019il soit, est la pierre angulaire dudit produit. Et pour le secteur culturel, les communications passent beaucoup par les relations de presse.\u00bb<\/span><\/p><\/blockquote>\n<p>Lors\u00a0<span class=\"s1\">de sa conf\u00e9rence, Th\u00e9r\u00e8se David abordera entre autres les \u00e9tapes \u00e0 franchir pour organiser un \u00e9v\u00e9nement de presse, l\u2019\u00e9criture d\u2019un communiqu\u00e9, la constitution d\u2019une liste de presse et d\u2019un dossier de presse.<\/span><\/p>\n<p><span class=\"s1\">Les relations avec les m\u00e9dias, la gestion de crise, et la gestion d\u2019image y seront \u00e9galement abord\u00e9es.\u00a0<\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le mercredi 24 f\u00e9vrier 2016 \u00e0 19h.<\/p>\n<p><span style=\"color: #000080;\"><strong>Combien?<\/strong><\/span> 20$.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span>\u00a0Sur place \u00e0 Montr\u00e9al et partout en webdiffusion:<\/p>\n<ul>\n<li>T\u00c9LUQ\u00a0(Auditorium), 5800, St-Denis, Montr\u00e9al (m\u00e9tro Rosemont)<\/li>\n<li>Par\u00a0webcast (adresse communiqu\u00e9e apr\u00e8s r\u00e9servation)<\/li>\n<\/ul>\n<p><span style=\"font-size: 20px; color: #000080;\">Informations et <a style=\"color: #000080;\" href=\"http:\/\/www.teluq.org\/grands_communicateurs\/index.php\" target=\"_blank\">inscriptions ici<\/a>.<\/span><\/p>\n<p>Le nombre de places est limit\u00e9.<\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span style=\"color: #000080;\">24 f\u00e9vrier<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-27872 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/logo-techno-competences.png\" alt=\"logo-techno-competences\" width=\"346\" height=\"173\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\"><a style=\"color: #000080;\" href=\"http:\/\/isarta.com\/infos\/?event=5-a-7-faire-sa-place-au-feminin-les-femmes-dans-les-pme-en-ti\" target=\"_blank\">5 \u00e0 7 faire sa place au f\u00e9minin: les femmes dans les PME en TI<\/a><\/span><\/h2>\n<p>Techno Comp\u00e9tences organise, \u00e0 l\u2019occasion de son Mois de la GRH, un 5 \u00e0 7 avec Liza Frulla, directrice g\u00e9n\u00e9rale de l\u2019Institut de tourisme et de l\u2019h\u00f4tellerie du Qu\u00e9bec.<\/p>\n<p>Dans une atmosph\u00e8re d\u00e9contract\u00e9e, il sera question de la pr\u00e9sence des femmes dans des milieux typiquement masculins.<\/p>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-27873 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/l-frulla0ithq.jpg\" sizes=\"(max-width: 104px) 100vw, 104px\" srcset=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/l-frulla0ithq-300x300.jpg 300w, http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/l-frulla0ithq-144x144.jpg 144w, http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/l-frulla0ithq.jpg 400w\" alt=\"l-frulla-ithq\" width=\"104\" height=\"104\" data-pin-nopin=\"true\" \/>Mme Liza Frulla, directrice g\u00e9n\u00e9rale de l\u2019<a href=\"http:\/\/www.ithq.qc.ca\/ecole\/\" target=\"_blank\">ITHQ<\/a> ainsi que des dirigeants en TIC \u00e9changeront sur leurs exp\u00e9riences respectives, la r\u00e9alit\u00e9 sur le terrain dans le secteur des TIC, les d\u00e9fis et enjeux.<\/p>\n<p>Cet \u00e9change sera suivi d\u2019un cocktail.<\/p>\n<p>Animateur: Fran\u00e7ois-\u00c9tienne Par\u00e9<\/p>\n<p>Invit\u00e9s:<\/p>\n<ul>\n<li>Liza Frulla, Directrice g\u00e9n\u00e9rale de l\u2019Institut de tourisme et d\u2019h\u00f4tellerie du Qu\u00e9bec<\/li>\n<li>C\u00e9dric Orvoine, Vice-pr\u00e9sident, HR &amp; Communication, Ubisoft<\/li>\n<li>St\u00e9phane Raymond , Directeur \u00e0 la r\u00e9alisation, Moment Factory<\/li>\n<\/ul>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le mercredi 24 f\u00e9vrier 2016 de 17h \u00e0 19h.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span> Le Club St-James, 1145 avenue Union, Montr\u00e9al.<\/p>\n<p><span style=\"color: #000080;\"><strong>Combien?<\/strong><\/span> 20$.<\/p>\n<p><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions <a style=\"color: #000080;\" href=\"https:\/\/es260.infusionsoft.com\/app\/manageCart\/showManageOrder\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><span style=\"color: #000080;\">25 f\u00e9vrier<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-26028 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/12\/aca-logo.jpg\" alt=\"aca-logo\" width=\"138\" height=\"138\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\"><a style=\"color: #000080;\" href=\"http:\/\/isarta.com\/infos\/?event=faire-le-point-sur-les-plateformes-publicitaires-emergentes\" target=\"_blank\">Faire le point sur les plateformes publicitaires<\/a><\/span><\/h2>\n<p>Une foule de nouveaux m\u00e9dias apparaissent dans le paysage, ouvrant ainsi de nouvelles fa\u00e7ons de s\u2019adresser \u00e0 des groupes de plus en plus cibl\u00e9s.<\/p>\n<p>De Pinterest \u00e0 Instagram, en passage pas Snapchat et les contenus programmatiques, cet Atelier Web se penchera sur les plus r\u00e9centes innovations. Quels sont leurs avantages, leurs faiblesses\u2026 qu\u2019est-ce qui risque de les remplacer \u00e0 plus ou moins br\u00e8ve \u00e9ch\u00e9ance? Tous ces points seront abord\u00e9s en toute transparence.<\/p>\n<p><strong><span style=\"color: #000080;\">Qui devrait participer?<\/span>\u00a0<\/strong><\/p>\n<p>Les ateliers-web s\u2019adressent aux clients-annonceurs qui souhaitent tirer le meilleur des opportunit\u00e9s publicitaires num\u00e9riques. Les chefs de produits, chefs de communication-marketing et les personnes responsables des plans de communication de leur entreprise en b\u00e9n\u00e9ficieront tout particuli\u00e8rement.<\/p>\n<p><strong><span style=\"color: #000080;\">L\u2019instructeur<\/span><\/strong><\/p>\n<p>Jonathan Nicolas,<strong>\u00a0<\/strong>Planificateur et associ\u00e9, <a href=\"http:\/\/radiancemedia.ca\/fr\" target=\"_blank\">Radiance Media<\/a>.<\/p>\n<p>Ex-entrepreneur web, Jonathan est co-fondateur de Radiance Media, ainsi qu\u2019associ\u00e9 chez Substance strat\u00e9gies. Sp\u00e9cialiste en web analytique, strat\u00e9gie num\u00e9rique et m\u00e9dias, il aide les entreprises \u00e0 performer en tirant avantage des nouveaux processus d\u2019achat des consommateurs et des innovations en technologie marketing. Tremblant, la Croix bleue, l\u2019Impact de Montr\u00e9al et H\u00e9ma-Qu\u00e9bec sont d\u2019ailleurs quelques clients auxquels il a apport\u00e9 son expertise.<\/p>\n<p>Conf\u00e9rencier et formateur, il est r\u00e9cipiendaire d\u2019un Grand prix Boomerang, 5 Fl\u00e8ches d\u2019or en marketing relationnel, ainsi que de 10 certifications web et pr\u00e8s d\u2019une dizaine de distinctions acad\u00e9miques.<\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le jeudi 25 f\u00e9vrier \u00e0 12h (90 minutes maxi, incluant une p\u00e9riode de questions).<\/p>\n<p><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions <a style=\"color: #000080;\" href=\"http:\/\/www.acaweb.ca\/fr\/ateliers-web\/les-plateformes-publicitaires-emergentes\" target=\"_blank\">ici<\/a>.\u00a0<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28198\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine\/\"  data-item_title=\"Les \u00e9v\u00e9nements marketing et communication de la semaine\"  data-item_date=\"2016-02-22T00:14:52-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Isarta Infos a s\u00e9lectionn\u00e9 pour vous les \u00e9v\u00e9nements marketing et communication \u00e0 ne pas louper cette semaine! <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28198\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine\/\"  data-item_title=\"Les \u00e9v\u00e9nements marketing et communication de la semaine\"  data-item_date=\"2016-02-22T00:14:52-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115],"tags":[1472,233,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28198"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=28198"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28198\/revisions"}],"predecessor-version":[{"id":28201,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28198\/revisions\/28201"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=28198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=28198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=28198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}