{"id":28206,"date":"2016-02-22T00:10:13","date_gmt":"2016-02-22T05:10:13","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=28206"},"modified":"2016-02-22T10:50:41","modified_gmt":"2016-02-22T15:50:41","slug":"saint-jacques-vallee-yr-signe-la-campagne-pour-oikos-creations-de-danone","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/saint-jacques-vallee-yr-signe-la-campagne-pour-oikos-creations-de-danone\/","title":{"rendered":"Saint-Jacques Vall\u00e9e Y&#038;R signe la campagne pour Oikos Cr\u00e9ations de Danone"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">Le 19 f\u00e9vrier 2016 &#8211; Leader canadien dans la cat\u00e9gorie du yogourt grec, la marque Oikos de Danone est fi\u00e8re de lancer Oikos Cr\u00e9ations, une toute nouvelle gamme gourmande de yogourt grec.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-28208 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/oikos-st-vallee-yr.png\" alt=\"oikos-st-vallee-yr\" width=\"504\" height=\"297\" \/><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Le lancement d\u2019Oikos Cr\u00e9ations nous permet d\u2019innover et d\u2019offrir \u00e0 nos consommateurs une vari\u00e9t\u00e9 encore plus compl\u00e8te de produits. Combinant teneur \u00e9lev\u00e9e en prot\u00e9ines et plaisir gourmand, Oikos Cr\u00e9ations repr\u00e9sente la collation encore plus r\u00eav\u00e9e\u00a0\u00bb, a indiqu\u00e9 M\u00e9lanie Robitaille, chef de marque senior pour Danone.<\/span><\/p>\n<\/blockquote>\n<h2 class=\"p2\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\">Collation grecque authentique<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Le 18 f\u00e9vrier dernier, Oikos s\u2019est vue remettre un prix Bronze au gala des <a href=\"http:\/\/isarta.com\/infos\/?p=28195\" target=\"_blank\">Prix CASSIES 2016<\/a> dans la cat\u00e9gorie \u00abC\u2019est bien parti\u00bb pour sa campagne 2015. L\u2019aspect innovateur et engageant du projet, en plus de l\u2019originalit\u00e9 de la campagne, a su s\u00e9duire tant le jury que les consommateurs.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour marquer le lancement d\u2019Oikos Cr\u00e9ations avec une campagne tout aussi dynamique, Danone Canada a fait \u00e9quipe, une fois de plus, avec <a href=\"http:\/\/svyr.ca\/fr\" target=\"_blank\">Saint-Jacques Vall\u00e9e Y&amp;R<\/a> pour communiquer l\u2019exp\u00e9rience de ce nouveau produit aux consommateurs. <\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 16px;\">La campagne de l\u2019an dernier ayant \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9e, nous nous sommes inspir\u00e9s de celle-ci pour le lancement d\u2019Oikos Cr\u00e9ations. Notre couple chouchou, Simon et Daniela, est donc de retour, mais dans une aventure qui exprime bien le caract\u00e8re encore plus d\u00e9cadent d\u2019Oikos Cr\u00e9ations\u00bb, a expliqu\u00e9 Pierre Nolin, vice-pr\u00e9sident principal et directeur de la cr\u00e9ation chez SVYR.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Combinant un message t\u00e9l\u00e9 \u00e0 de l\u2019affichage ext\u00e9rieur, la campagne se d\u00e9clinera \u00e9galement sur le web avec deux vid\u00e9os interactives et des banni\u00e8res, ainsi qu\u2019une strat\u00e9gie dynamique sur les m\u00e9dias sociaux, particuli\u00e8rement sur Instagram.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/87sx5aUtwW0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/oght-6QGmYs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\"><a href=\"http:\/\/www.carat.com\/ca\/fr\/\" target=\"_blank\">Carat<\/a>, le partenaire m\u00e9dia de Danone Canada, a pour sa part mis en place une strat\u00e9gie 360 permettant de g\u00e9n\u00e9rer une importante notori\u00e9t\u00e9 autour du lancement d\u2019Oikos Cr\u00e9ations et de maximiser l\u2019impact des tactiques mentionn\u00e9es ci-haut aupr\u00e8s du public cible. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Cette campagne rejoindra ainsi les consommateurs \u00e0 des moments cl\u00e9s de la journ\u00e9e et en fonction de modes de vies bien d\u00e9finis.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><b>\u00a0<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Annonceur : Danone Canada \u2013 Oikos<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Agence : Saint-Jacques Vall\u00e9e Y&amp;R<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">R\u00e9alisation : Quatre Z\u00e9ro Un \u2013 Nicolas Monette<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Postproduction : Mels<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Son\/Musique : Studios Apollo<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Digital : Bam Strategy<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">M\u00e9dia : Carat<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Relations publiques\u00a0: Danone Canada et Le Cabinet de relations publiques NATIONAL<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><i>Shopper marketing<\/i> et CRM: Publicis<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28206\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/saint-jacques-vallee-yr-signe-la-campagne-pour-oikos-creations-de-danone\/\"  data-item_title=\"Saint-Jacques Vall\u00e9e Y&amp;R signe la campagne pour Oikos Cr\u00e9ations de Danone\"  data-item_date=\"2016-02-22T00:10:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le 19 f\u00e9vrier 2016 &#8211; Leader canadien dans la cat\u00e9gorie du yogourt grec, la marque Oikos de Danone est fi\u00e8re de lancer Oikos Cr\u00e9ations, une toute nouvelle gamme gourmande de yogourt grec. Le lancement d\u2019Oikos Cr\u00e9ations nous permet d\u2019innover et d\u2019offrir \u00e0 nos consommateurs une vari\u00e9t\u00e9 encore plus compl\u00e8te de produits. Combinant teneur \u00e9lev\u00e9e en [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28206\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/saint-jacques-vallee-yr-signe-la-campagne-pour-oikos-creations-de-danone\/\"  data-item_title=\"Saint-Jacques Vall\u00e9e Y&amp;R signe la campagne pour Oikos Cr\u00e9ations de Danone\"  data-item_date=\"2016-02-22T00:10:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[233,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28206"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=28206"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28206\/revisions"}],"predecessor-version":[{"id":28212,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28206\/revisions\/28212"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=28206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=28206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=28206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}