{"id":28447,"date":"2016-04-27T01:48:12","date_gmt":"2016-04-27T05:48:12","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=28447"},"modified":"2016-04-26T16:31:12","modified_gmt":"2016-04-26T20:31:12","slug":"dirigeants-dentreprise-quelles-sont-leurs-priorites","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dirigeants-dentreprise-quelles-sont-leurs-priorites\/","title":{"rendered":"Dirigeants d&rsquo;entreprise: quelles sont leurs priorit\u00e9s?"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">La priorit\u00e9 strat\u00e9gique de la majorit\u00e9 des dirigeants d&rsquo;entreprise? Obtenir un portefeuille de clients plus important.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-15740 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/03\/entreprise_numerique.jpg\" alt=\"entreprise_numerique\" width=\"539\" height=\"337\" \/><\/p>\n<p>Plus de 300 dirigeants et cadres sup\u00e9rieurs oeuvrant dans diff\u00e9rents secteurs, un peu partout dans le monde, ont \u00e9t\u00e9 interrog\u00e9s par <a href=\"http:\/\/www.forbes.com\/forbesinsights\/\" target=\"_blank\">Forbes Insights<\/a> et <a href=\"http:\/\/www.servicesource.com\/\" target=\"_blank\">ServiceSource<\/a>.<\/p>\n<p>Pour 42% d&rsquo;entre eux, la priorit\u00e9 strat\u00e9gique num\u00e9ro un pour leur entreprise est, sans grande surprise, d&rsquo;\u00e9largir la base de leur client\u00e8le.<\/p>\n<p>Pr\u00e8s d&rsquo;un tiers (32%) consid\u00e8re que maintenir cette base de clients existante constitue leur principal challenge.<\/p>\n<p>Quasiment la m\u00eame proportion de responsables d&rsquo;entreprises (31%) a indiqu\u00e9 qu&rsquo;am\u00e9liorer l&rsquo;engagement des clients repr\u00e9sentait\u00a0son plus important d\u00e9fi, et 29% ont \u00e9voqu\u00e9 l&rsquo;am\u00e9lioration de la valeur vie client (c&rsquo;est \u00e0 dire la somme des profits attendus sur la \u00abdur\u00e9e de vie\u00bb d&rsquo;un client).<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-28448 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/priorite-dirigeants-forbes.gif\" alt=\"priorite-dirigeants-forbes\" width=\"324\" height=\"225\" \/><\/p>\n<p>Le contr\u00f4le des co\u00fbts et le respect des r\u00e8glementations ont \u00e9t\u00e9 \u00e9voqu\u00e9s par respectivement 22 et 13% des sond\u00e9s.<\/p>\n<p>Mais ce n&rsquo;est pas le tout d&rsquo;avoir un portefeuille de clients charg\u00e9. Encore faut-il \u00eatre en mesure de comprendre les besoins de ces clients, et d&rsquo;analyser si l&rsquo;on y r\u00e9pond convenablement.<\/p>\n<p>Une autre \u00e9tude, men\u00e9e cette fois par le <a href=\"http:\/\/www.cmocouncil.org\/\" target=\"_blank\">CMO Council<\/a>, a demand\u00e9\u00a0\u00e0 plusieurs\u00a0dirigeants am\u00e9ricains quelles \u00e9taient les m\u00e9triques cl\u00e9s qui leur permettaient de quantifier la satisfaction et l&rsquo;engagement de leurs clients.<\/p>\n<ul>\n<li>Pour 38%, il s&rsquo;agit des m\u00e9triques li\u00e9es aux revenus (valeur vie client, revenus par client, croissance globale des revenus);<\/li>\n<\/ul>\n<ul>\n<li>Pour 30%, ce sont celles li\u00e9es aux campagnes Web (<em>analytics<\/em>, taux de clics, taux de conversion, partages, trafic&#8230;);<\/li>\n<\/ul>\n<ul>\n<li>12% ont cit\u00e9 les param\u00e8tres d&rsquo;aide \u00e0 la vente, et 10% ont indiqu\u00e9 se baser sur les m\u00e9triques li\u00e9es au service-client ou encore aux finances.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-28449 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/dirigeants-priorite-2.gif\" alt=\"dirigeants-priorite-2\" width=\"325\" height=\"346\" \/><\/p>\n<p><em>Source: <a href=\"http:\/\/www.emarketer.com\/\" target=\"_blank\">www.eMarketer.com<\/a>.<\/em><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28447\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dirigeants-dentreprise-quelles-sont-leurs-priorites\/\"  data-item_title=\"Dirigeants d&#039;entreprise: quelles sont leurs priorit\u00e9s?\"  data-item_date=\"2016-04-27T01:48:12-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La priorit\u00e9 strat\u00e9gique de la majorit\u00e9 des dirigeants d&rsquo;entreprise? Obtenir une base de clients plus importante.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28447\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dirigeants-dentreprise-quelles-sont-leurs-priorites\/\"  data-item_title=\"Dirigeants d&#039;entreprise: quelles sont leurs priorit\u00e9s?\"  data-item_date=\"2016-04-27T01:48:12-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28447"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=28447"}],"version-history":[{"count":9,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28447\/revisions"}],"predecessor-version":[{"id":30869,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28447\/revisions\/30869"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=28447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=28447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=28447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}