{"id":28503,"date":"2016-03-01T00:17:25","date_gmt":"2016-03-01T05:17:25","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=28503"},"modified":"2016-03-01T11:00:39","modified_gmt":"2016-03-01T16:00:39","slug":"vital-fait-peau-neuve-en-toute-simplicite-accompagne-par-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/vital-fait-peau-neuve-en-toute-simplicite-accompagne-par-lg2\/","title":{"rendered":"Vital fait peau neuve en toute simplicit\u00e9, accompagn\u00e9 par lg2"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 29 f\u00e9vrier 2016 &#8211; La marque Vital, produit sant\u00e9 du portefeuille mieux-\u00eatre de Leclerc,\u00a0revoit son offre compl\u00e8te et proc\u00e8de \u00e0 un travail de fond quant \u00e0 son image g\u00e9n\u00e9rale, maintenant rafra\u00eechie.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-28504 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/vital-lg2.png\" alt=\"vital-lg2\" width=\"603\" height=\"285\" \/><\/p>\n<p class=\"p1\">Des saveurs renouvel\u00e9es font leur apparition et des recettes \u00abmaison\u00bb de produits barres tendres pour tous\u00a0s\u2019ajoutent \u00e0 la gamme <a href=\"http:\/\/www.leclerc.ca\/fr\/default.idigit\" target=\"_blank\">Vital<\/a>.<\/p>\n<p class=\"p1\">En plus de rendre justice \u00e0 la qualit\u00e9 des produits, il \u00e9tait logique, dans ce\u00a0contexte de <em>rebranding<\/em> complet, de revoir tous les emballages, tous les formats et de repenser la structure\u00a0m\u00eame de l\u2019information destin\u00e9e aux clients.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Pour avoir un impact r\u00e9el en tablettes, il ne suffit pas seulement d\u2019ajouter une saveur \u00e0 la mode. Nous\u00a0devions poser un regard complet sur notre marque Vital, pour ancrer son positionnement dans le march\u00e9, la\u00a0diff\u00e9rencier de nos autres gammes de produits et demeurer coh\u00e9rent dans la fa\u00e7on dont nous communiquons\u00a0avec nos consommateurs \u00bb, souligne Marie-Jos\u00e9e Massicotte, directrice des communications du Groupe\u00a0Leclerc.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-28506 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/vital-lg2-2.png\" alt=\"vital-lg2-2\" width=\"475\" height=\"518\" \/><\/p>\n<p class=\"p1\">Suite \u00e0 la refonte compl\u00e8te de l\u2019image Vital, les quinze nouvelles bo\u00eetes de produits ont fait leur entr\u00e9e\u00a0progressive en magasin depuis quelques mois, et seront maintenant soutenus par une campagne int\u00e9gr\u00e9e \u00e0\u00a0partir d\u2019aujourd\u2019hui.<\/p>\n<p class=\"p1\">Vital se fera donc voir et entendre en magasins, \u00e0 la radio, en affichage et sur le web.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Dans nos vies o\u00f9 tout peut rapidement devenir compliqu\u00e9, nous misons sur la simplicit\u00e9 des ingr\u00e9dients et\u00a0la facilit\u00e9 d\u00e9sarmante \u00e0 les comprendre. Nous avons choisi une tonalit\u00e9 en ad\u00e9quation avec les produits Vital,\u00a0simple et authentique \u00bb, note Sylvain Dufresne, directeur de cr\u00e9ation.<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kyPqJqu-pCg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de lg2<\/span><\/h3>\n<p class=\"p1\">Agence de communication marketing int\u00e9gr\u00e9e fond\u00e9e en 1991 \u00e0 Montr\u00e9al, <a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a> est aujourd\u2019hui, avec plus de\u00a0230 employ\u00e9s et des bureaux \u00e0 Montr\u00e9al, Qu\u00e9bec et Toronto, la plus grande agence ind\u00e9pendante au\u00a0Canada. lg2 offre des services en strat\u00e9gie, publicit\u00e9, marketing num\u00e9rique, design, am\u00e9nagement\u00a0commercial, promotion, marketing direct, marketing exp\u00e9rientiel et exploitation de commandite, production\u00a0\u00e9lectronique, num\u00e9rique et imprim\u00e9e.\u00a0V\u00e9ritable atelier de marque imbriqu\u00e9 dans l\u2019ADN de lg2, lg2boutique produit tous les projets de branding,\u00a0d\u2019am\u00e9nagement et d\u2019emballage de l\u2019agence. Elle a contribu\u00e9 \u00e0 l\u2019essor de plusieurs marques connues et\u00a0reconnues, dont evenko, La Cage \u2013 Brasserie sportive, \u00c9nergie 94.3, Natrel, Parc olympique de Montr\u00e9al,\u00a0ITEM, la brasserie Farnham et bien d\u2019autres marques qu\u00e9b\u00e9coises.<\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client:\u00a0<\/span>Groupe Leclerc &#8211; Laurent-Xavier Gilbert, Marie-Jos\u00e9e Massicotte, Josianne Landry<\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation:\u00a0<\/span>Claude Auchu, Maude Lescarbeau, Sylvain Dufresne<\/p>\n<p class=\"p2\">Cr\u00e9ation: Sophie Valentine, Maude Lescarbeau, Sylvain Dufresne, Fr\u00e9d\u00e9ric Tremblay, Jean Landry, \u00c9ric Bouchard,\u00a0Gabrielle Godbout, Marie-\u00c8ve Leclerc-Dion<\/p>\n<p class=\"p1\"><span class=\"s1\">Planification strat\u00e9gique:\u00a0<\/span>P\u00e9n\u00e9lope Fournier, Anne-Marie Leclair<\/p>\n<p class=\"p1\"><span class=\"s1\">Service-Conseil:\u00a0<\/span>Vanessa Dicaire, Julie B\u00e9gin, Thalie Poulin, Fr\u00e9d\u00e9rique Perron-Thomas<\/p>\n<p class=\"p1\"><span class=\"s1\">Production d&rsquo;agence:\u00a0<\/span>Katia Pellerin, M\u00e9lanie Bazinet<\/p>\n<p class=\"p1\"><span class=\"s1\">Photographie:\u00a0<\/span>Luc Robitaille, Mathieu L\u00e9vesque<\/p>\n<p class=\"p1\"><span class=\"s1\">Illustration:\u00a0<\/span>Sophie Valentine, Jean Landry<\/p>\n<p class=\"p3\">R\u00e9alisation:\u00a0<span class=\"s2\">Baz<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">DOP <\/span>Jean-Philippe Bernier<\/p>\n<p class=\"p1\"><span class=\"s1\">Maison de prod. \/ Production:\u00a0<\/span>Les Enfants, Alexandrine Perras<\/p>\n<p class=\"p3\">Post-production:\u00a0<span class=\"s2\">Mel\u2019s<\/span><\/p>\n<p class=\"p3\">Studio de son \/ Ing\u00e9nierie:\u00a0<span class=\"s2\">BLVD<\/span><\/p>\n<p class=\"p3\">Musique:\u00a0<span class=\"s2\">BLVD<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Aniamtion 2D et 3D:\u00a0<\/span>Julien Demers-Arsenault<\/p>\n<p class=\"p1\"><span class=\"s1\">Montage:\u00a0<\/span>Olivier Guillemette<\/p>\n<p class=\"p3\">Production imprim\u00e9e:\u00a0<span class=\"s2\">lg2 fabrique<\/span><\/p>\n<p class=\"p3\">Production Web:\u00a0<span class=\"s2\">lg2 fabrique<\/span><\/p>\n<p class=\"p3\">M\u00e9dias:\u00a0<span class=\"s2\">Carat<\/span><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28503\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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