{"id":28571,"date":"2016-03-02T00:27:00","date_gmt":"2016-03-02T05:27:00","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=28571"},"modified":"2016-03-03T10:27:40","modified_gmt":"2016-03-03T15:27:40","slug":"lagence-ecorce-donne-un-nouveau-look-a-lapplication-le-devoir","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-ecorce-donne-un-nouveau-look-a-lapplication-le-devoir\/","title":{"rendered":"L’agence \u00c9corce donne un nouveau look \u00e0 l’application Le Devoir"},"content":{"rendered":"

Le 1er mars 2016 – L\u2019agence \u00c9corce est \u00e0 l\u2019origine du rebranding<\/i> de l\u2019application Le Devoir.<\/span><\/p>\n

\"appli-ledevoir\"<\/p>\n

Cette nouvelle interface de l\u2019application offre maintenant une exp\u00e9rience de lecture optimis\u00e9e gr\u00e2ce \u00e0 sa nouvelle grille \u00e9pur\u00e9e et actuelle. Une signature graphique haut de gamme et une palette de couleurs vivante permettent \u00e0 l\u2019utilisateur de rep\u00e9rer facilement ses articles favoris.<\/span><\/p>\n

Le Devoir offre, comme \u00e0 l\u2019habitude, des contenus \u00e9ditoriaux de grande qualit\u00e9 et, via cette application, l\u2019utilisateur aura acc\u00e8s \u00e0 des contenus exclusifs ainsi qu\u2019\u00e0 des alertes et des notifications afin de rester inform\u00e9 en tout temps.<\/span><\/p>\n

Une campagne publicitaire qui prend la forme d\u2019affichage num\u00e9rique et traditionnel dans le m\u00e9tro de Montr\u00e9al a \u00e9t\u00e9 mise en place en parall\u00e8le avec des publicit\u00e9s dans l\u2019\u00e9cosyst\u00e8me du quotidien afin de supporter le lancement.<\/span><\/p>\n

Cr\u00e9dits<\/span> \u00a0<\/b><\/span><\/h3>\n

Directeur de cr\u00e9ation\u00a0: Karl-Fr\u00e9d\u00e9ric Anctil<\/span><\/p>\n

Direction artistique et design graphique : Tania Chiarotto<\/span><\/p>\n

Conception-r\u00e9daction\u00a0: Anne-Marie Desbiens<\/span><\/p>\n

Motion\u00a0: Mathieu Blanchet<\/span><\/p>\n

Service-conseil : V\u00e9ronique Paquin<\/span><\/p>\n

Client : Le Devoir<\/span><\/p>\n

UX et UI : Domenico Micheletti\u00a0<\/span><\/p>\n

\u00c0 propos du client<\/span>\u00a0<\/b><\/span><\/h3>\n

Fond\u00e9 le 10 janvier 1910, Le Devoir<\/a> est un quotidien d’information publi\u00e9 \u00e0 Montr\u00e9al. Totalement ind\u00e9pendant, Le Devoir d\u00e9fend les id\u00e9es et les causes qui assureront l’avancement politique, \u00e9conomique, culturel et social de la soci\u00e9t\u00e9 qu\u00e9b\u00e9coise.<\/span><\/p>\n

\u00c0 propos d\u2019\u00c9corce<\/span>\u00a0<\/b><\/span><\/h3>\n

\u00c9corce<\/a> est une agence montr\u00e9alaise qui offre des services int\u00e9gr\u00e9s de planification strat\u00e9gique, communications, gestion d\u2019image et d\u2019exp\u00e9rience de marques. <\/span><\/p>\n

\n

<\/div>\n
<\/span><\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

L\u2019agence \u00c9corce est \u00e0 l\u2019origine du rebranding de l\u2019application Le Devoir.<\/p>\n

<\/span>
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