{"id":28630,"date":"2016-03-03T00:45:23","date_gmt":"2016-03-03T05:45:23","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=28630"},"modified":"2016-03-03T10:26:46","modified_gmt":"2016-03-03T15:26:46","slug":"cossette-signe-la-campagne-numerique-du-yogourt-minigo","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-campagne-numerique-du-yogourt-minigo\/","title":{"rendered":"Cossette signe la campagne num\u00e9rique du yogourt Minigo"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 2 mars 2016 &#8211; Comme parent, les collations sant\u00e9 font partie int\u00e9grante d\u2019une saine alimentation pour nos enfants.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-28631 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/minigo-cossette.png\" alt=\"minigo-cossette\" width=\"601\" height=\"426\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">C\u2019est pourquoi Yoplait offre d\u00e9sormais le Minigo en pochette, le seul vrai yogourt \u00e0 d\u00e9guster dans ce type de format, fait de vrais fruits, rempli de calcium et de vitamines D, sans ar\u00f4me ni colorant artificiel. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour mettre en valeur ce produit,\u00a0 <a href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette<\/a> signe une campagne num\u00e9rique ayant pour signature le seul vrai yogourt \u00ab<i>des capables-tout-seuls<\/i>\u00bb, en r\u00e9f\u00e9rence \u00e0 une expression r\u00e9guli\u00e8rement utilis\u00e9e chez les enfants \u00e2g\u00e9s entre 1 et 5 ans.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Quoi de plus beau pour un p\u00e8re ou une m\u00e8re que de voir son enfant grandir et devenir autonome. Les parents ont comme objectif d\u2019encourager leurs tout-petits \u00e0 faire les bons choix, notamment au sujet de leur alimentation. Gr\u00e2ce \u00e0 leur apport nutritif, les pochettes Minigo correspondent en tout point \u00e0 une collation de qualit\u00e9 dont les enfants raffoleront\u00a0\u00bb, mentionne Samuel Bussi\u00e8res, Chef marketing Yoplait.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Lorsque les enfants accomplissent de petits et de grands gestes, les parents sont fiers d\u2019eux.\u00a0 C\u2019est pourquoi l\u2019emphase a \u00e9t\u00e9 mise sur l\u2019autonomie en utilisant la signature \u00able yogourt des capables-tout-seuls\u00bb. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019id\u00e9e est de d\u00e9montrer la connexion \u00e9motive entre le parent et l\u2019enfant qui apprend \u00e0 s\u2019\u00e9panouir, \u00e0 devenir ind\u00e9pendant.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette offensive comprend des pr\u00e9-roll sur le web, des banni\u00e8res web, des POV en magasin, une campagne de relations publiques et de m\u00e9dias sociaux.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QnbBh2mHVXs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Vid\u00e9o: Rom\u00e9o &amp; Fils, r\u00e9alisateur: Patrice Lalibert\u00e9<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Photo shoot: La Cavalerie, photographe: Sylvain Dumais<\/span><\/p>\n<h3 class=\"p3\"><span class=\"s1\" style=\"color: #000080;\">\u00c0\u00a0propos de Cossette<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Cossette est une agence de communication marketing enti\u00e8rement int\u00e9gr\u00e9e qui occupe une position dominante au Canada et qui peut utiliser, au besoin, un r\u00e9seau d\u2019agences sp\u00e9cialis\u00e9es \u0153uvrant \u00e0 l\u2019international. Cossette, c\u2019est une communaut\u00e9 de talents, un rassemblement unique d\u2019expertises et de cr\u00e9ativit\u00e9 qui b\u00e2tit pour ses clients des marques fortes et maintient un dialogue avec les consommateurs. Cossette compte des bureaux \u00e0 Qu\u00e9bec, Montr\u00e9al, Toronto, Vancouver, Chicago et Halifax.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28630\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-campagne-numerique-du-yogourt-minigo\/\"  data-item_title=\"Cossette signe la campagne num\u00e9rique du yogourt Minigo\"  data-item_date=\"2016-03-03T00:45:23-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour mettre en valeur le yogourt Minigo,  Cossette signe une campagne num\u00e9rique ayant pour signature le seul vrai yogourt \u00abdes capables-tout-seuls\u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28630\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-campagne-numerique-du-yogourt-minigo\/\"  data-item_title=\"Cossette signe la campagne num\u00e9rique du yogourt Minigo\"  data-item_date=\"2016-03-03T00:45:23-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28630"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=28630"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28630\/revisions"}],"predecessor-version":[{"id":28669,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/28630\/revisions\/28669"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=28630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=28630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=28630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}