{"id":28769,"date":"2016-03-07T00:43:40","date_gmt":"2016-03-07T05:43:40","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=28769"},"modified":"2016-03-07T10:30:03","modified_gmt":"2016-03-07T15:30:03","slug":"transat-et-dentsubos-font-danser-pour-voyager-a-cuba","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/transat-et-dentsubos-font-danser-pour-voyager-a-cuba\/","title":{"rendered":"Transat et DentsuBos font danser les Canadiens pour voyager \u00e0 Cuba"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">Le 7 mars 2016 &#8211; Pour faire la promotion des vacances vers Cuba, Transat, en collaboration avec DentsuBos, a lanc\u00e9 Danse tes vacances pour Cuba, un jeu de danse interactif permettant de s\u2019envoler pour le Sud.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-28770 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/transat-dentsu.png\" alt=\"transat-dentsu\" width=\"552\" height=\"341\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019initiative s\u2019est d\u00e9roul\u00e9e du 5 au 13 f\u00e9vrier 2016. Pour jouer, les utilisateurs devaient cr\u00e9er leur propre avatar en ligne parmi les milliers de combinaisons possibles. Ensuite, ils devaient le faire danser sur une plage de sable dor\u00e9 en bougeant devant la webcam de leur ordinateur, de leur tablette ou de leur mobile.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> Chaque seconde dans\u00e9e permettait d\u2019accumuler des points et de courir la chance de gagner l\u2019un des trois prix d\u2019une semaine de vacances tout inclus pour deux \u00e0 Cuba.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 16px;\">C\u2019est toujours impressionnant de voir ce que les gens sont pr\u00eats \u00e0 faire pour partir \u00e0 Cuba. Les trois gagnants ont dans\u00e9 plus de 170 heures devant leur ordinateur. On peut dire qu\u2019ils auront droit \u00e0 des vacances bien m\u00e9rit\u00e9es\u00bb, mentionne Julien Thiry, directeur de cr\u00e9ation associ\u00e9 chez DentsuBos.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Plus de 10\u00a0000 Canadiens en manque de soleil se sont inscrits et ont dans\u00e9 pendant 2452 heures, soit plus de 100 jours, pour une moyenne de 15 minutes de danse par joueur.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Les Canadiens adorent Cuba qui demeure une de nos destinations les plus populaires. Ce jeu-concours a permis \u00e0 de nombreux Canadiens de passer virtuellement trois jours dans ce pays qu\u2019on aime pour sa chaleur, sa musique et son sens de la f\u00eate. Un bel avant-go\u00fbt de ce qui attend les chanceux qui s\u2019y rendront cet hiver!\u00bb, souligne pour sa part Genevi\u00e8ve LeBrun, vice-pr\u00e9sidente, marketing, de Transat.\u00a0<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p4\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2EFbFCip0yk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<h3 class=\"p4\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p4\"><span class=\"s1\">Annonceur\u00a0: <a href=\"http:\/\/www.airtransat.com\/\" target=\"_blank\">Transat<\/a> \u2013 Genevi\u00e8ve LeBrun, Val\u00e9rie Martin, Nadia Gilles<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Agence\u00a0: <a href=\"http:\/\/dentsubos.com\/fr\/\" target=\"_blank\">DentsuBos<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Direction de cr\u00e9ation\u00a0: Rivest\/Ringuette<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Direction de cr\u00e9ation associ\u00e9e\u00a0: Julien Thiry<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Cr\u00e9ation\u00a0: \u00c9tienne Th\u00e9berge, Julien Thiry, \u00c9tienne M\u00e9rineau, Jocelyn Leroy<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Service-conseil\u00a0: Sylvie Marsan, Joanie Couillard, Mich\u00e8le Marcotte, Fanny Eliaers<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">M\u00e9dia\u00a0: V\u00e9ronik L\u2019Heureux, Sophie-Anne Roy-Labelle, Mike Sherman<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Strat\u00e9gie\u00a0: Catherine Dorion<\/span><\/p>\n<p class=\"p4\"><strong><span class=\"s2\">Jeu<\/span><\/strong><\/p>\n<p class=\"p4\"><span class=\"s1\">R\u00e9alisation et production\u00a0: Dpt. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Direction artistique\u00a0: Dpt. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Illustrations\u00a0: Studio Pascal Blais \u2013 Franco E.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Musique et conception sonore\u00a0: David Drury<\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">Teaser<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Production\u00a0: Le Green \u2013 Jean-David Marceau<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">R\u00e9alisation\u00a0: G.E.D.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Postproduction\u00a0: Maz<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Son\u00a0: Studio Lamajeure \u2013 Luc Pr\u00e9fontaine<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Musique et conception sonore\u00a0: David Drury<\/span><\/p>\n<p class=\"p4\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_28769\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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