{"id":28947,"date":"2016-03-10T00:25:37","date_gmt":"2016-03-10T05:25:37","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=28947"},"modified":"2016-03-10T10:55:40","modified_gmt":"2016-03-10T15:55:40","slug":"dentsu-aegis-network-acquiert-cardinal-path-firme-de-consultation-en-donnees-numeriques","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dentsu-aegis-network-acquiert-cardinal-path-firme-de-consultation-en-donnees-numeriques\/","title":{"rendered":"Dentsu Aegis Network acquiert Cardinal Path, firme de consultation en donn\u00e9es num\u00e9riques"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 10 mars 2016 &#8211; Dentsu Aegis Network annonce aujourd\u2019hui l\u2019acquisition de Cardinal Path, une firme de consultation en donn\u00e9es num\u00e9riques pris\u00e9e au Canada et aux \u00c9tats-Unis.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-28959 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/equipe-direction-cardinal-path.png\" alt=\"equipe-direction-cardinal-path\" width=\"604\" height=\"328\" \/><\/p>\n<p class=\"p1\">Cette acquisition permettra \u00e0 <a href=\"https:\/\/www.dentsuaegisnetwork.com\/\" target=\"_blank\">Dentsu Aegis Network<\/a> de r\u00e9pondre au besoin croissant de solutions compl\u00e8tes et cr\u00e9dibles en mati\u00e8re de donn\u00e9es et aider ses clients \u00e0 r\u00e9ussir dans une \u00e9conomie num\u00e9rique<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.cardinalpath.com\/\" target=\"_blank\">Cardinal Path<\/a> aide les entreprises \u00e0 relever divers d\u00e9fis li\u00e9s aux donn\u00e9es et leur offre un avantage concurrentiel gr\u00e2ce \u00e0 de solides capacit\u00e9s en donn\u00e9es et analytique. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019ajout de Cardinal Path permettra \u00e0 Dentsu Aegis Network de rehausser son offre en analytique partout en Am\u00e9rique du Nord.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ses si\u00e8ges sociaux situ\u00e9s \u00e0 Chicago et Vancouver et ses autres bureaux \u00e0 Phoenix et Toronto, Cardinal Path a \u00e9t\u00e9 fond\u00e9e en 2011 \u00e0 la suite de la fusion de trois firmes d\u2019intelligence num\u00e9rique et de web analytique: <\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">PublicInsite d\u2019Ottawa, <\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">VKI Studios de Vancouver,<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">WebShare d\u2019Arizona.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Forte d\u2019une solide exp\u00e9rience en web analytique, Cardinal Path se d\u00e9marque en offrant \u00e0 des clients de haut calibre tels que Google, Intel et Bridgestone, des services \u00e9volu\u00e9s strat\u00e9giques, d\u2019affaires et techniques en mati\u00e8re de donn\u00e9es et d\u2019analytique. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En 2015, Cardinal Path a \u00e9t\u00e9 nomm\u00e9e l\u2019agence\/ fournisseur le plus influent de l\u2019ann\u00e9e par la Digital Analytics Association, ralliant les rangs de Google Analytics et Adobe gr\u00e2ce \u00e0 cet honneur.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La forte \u00e9quipe de Cardinal Path, compos\u00e9e de 80 sp\u00e9cialistes num\u00e9riques, continuera de relever de son leader, pr\u00e9sident et cofondateur John Hossack, de ses cofondateurs et principaux partenaires David Booth, David Eckman, Corey Koberg, et Alex Langshur, et de son chef des finances, Greg Dos Santos.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Apr\u00e8s l\u2019acquisition, John Hossack rel\u00e8vera d\u2019Annette Warring, chef de la direction de Dentsu Aegis Network Canada et de Robert Horler, chef de la direction de Dentsu Aegis Network USA.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 16px;\">Cardinal Path a les capacit\u00e9s et la vision pour simplifier la complexit\u00e9 des donn\u00e9es massives de sorte qu\u2019elles soient pertinentes et donnent lieu \u00e0 des initiatives concr\u00e8tes en communications. Nos efforts d\u2019analyse doivent faire plus que de simplement mesurer des capacit\u00e9s individuelles, ils doivent d\u00e9sormais mesurer l\u2019\u00e9cosyst\u00e8me global de contenu et de communication. Une firme experte en analytique num\u00e9rique est la plus apte pour miser sur ce d\u00e9veloppement, et c\u2019est Cardinal Path qui remplira ce r\u00f4le\u00bb, ajoute Annette Warring, chef de la direction de Dentsu Aegis Network Canada.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Robert Horler, chef de la direction de Dentsu Aegis Network USA, note:<br \/>\n<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">L\u2019acquisition de Cardinal Path nous permettra de rehausser consid\u00e9rablement notre offre de service en mati\u00e8re de donn\u00e9es en Am\u00e9rique du Nord, gr\u00e2ce \u00e0 une forte \u00e9quipe de scientifiques experts, \u00e0 une expertise reconnue et \u00e0 un portefeuille de clients mondial. Cardinal Path nous aidera \u00e0 faire \u00e9voluer notre strat\u00e9gie de collecte de donn\u00e9es en Am\u00e9rique du Nord.\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">John Hossack, pr\u00e9sident et cofondateur de Cardinal Path, indique pour sa part:<br \/>\n<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Notre objectif est d\u2019int\u00e9grer une philosophie ax\u00e9e sur les donn\u00e9es au coeur de la culture des entreprises que nous servons. Maintenant partie int\u00e9grante de Dentsu Aegis Network, qui r\u00e9unit les meilleures agences m\u00e9dias, num\u00e9riques et cr\u00e9atives, nous pouvons repousser encore plus les limites en mati\u00e8re de marketing, de num\u00e9rique et d\u2019analytique, en tirant profit de nos forces en tant qu\u2019\u00e9quipe de calibre mondial et en appliquant cet esprit ax\u00e9 sur les donn\u00e9es dans toutes nos activit\u00e9s.\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><em>Photo: d<span class=\"s1\">e gauche \u00e0 droite,\u00a0<\/span><span class=\"s1\">John Hossack (Pr\u00e9sident, cofondateur), Alex Langshur (associ\u00e9 principal, cofondateur), Corey Koberg (associ\u00e9 principal, cofondateur), David Booth (associ\u00e9 principal, cofondateur), David Eckman (associ\u00e9 principal, cofondateur).<\/span><\/em><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span 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