{"id":2911,"date":"2014-04-22T17:06:53","date_gmt":"2014-04-22T21:06:53","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=2911"},"modified":"2014-06-01T08:24:45","modified_gmt":"2014-06-01T12:24:45","slug":"nadbank-publie-sont-etude-de-lectorat-2013","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nadbank-publie-sont-etude-de-lectorat-2013\/","title":{"rendered":"Nadbank publie son \u00e9tude de lectorat 2013"},"content":{"rendered":"<p>C\u2019est hier\u00a0que <a style=\"font-weight: bold; color: #3f76ac;\" href=\"http:\/\/nadbank.com\/fr\/\" target=\"_blank\">NadBank<\/a>\u00a0publiait son \u00e9tude de lectorat 2013 des quotidiens au pays.\u00a0De celle-ci\u00a0ressort que 15,8 millions de Canadiens (plus de 3 sur 4) lisent du contenu de journal chaque semaine, et ce, sur une vari\u00e9t\u00e9 de plateformes. L&rsquo;\u00e9tude r\u00e9v\u00e8le \u00e9galement les points suivants :<\/p>\n<ul>\n<li>Le journal imprim\u00e9 demeure la base solide sur laquelle repose l\u2019offre des journaux. Pr\u00e8s de 6 lecteurs sur 10 choisissent de ne lire que les \u00e9ditions imprim\u00e9es.<\/li>\n<li>La port\u00e9e g\u00e9n\u00e9rale des quotidiens est demeur\u00e9e stable. La l\u00e9g\u00e8re baisse remarqu\u00e9e dans le lectorat imprim\u00e9 est compens\u00e9e par la croissance du lectorat en ligne puisque les journaux continuent d\u2019am\u00e9liorer et de diversifier leur offre num\u00e9rique.<\/li>\n<li>Un changement a \u00e9t\u00e9 remarqu\u00e9 dans le lectorat quotidien; <strong>pr\u00e8s de la moiti\u00e9 du lectorat se fait maintenant dans le contenu num\u00e9rique seulement, sauf chez les baby-boomers et <\/strong><strong>les adultes plus \u00e2g\u00e9s.<\/strong><\/li>\n<li>Le lectorat des journaux imprim\u00e9s est le plus \u00e9lev\u00e9 chez les baby-boomers et les adultes\u00a0plus \u00e2g\u00e9s<\/li>\n<li>La port\u00e9e des \u00e9ditions imprim\u00e9es en semaine est\u00a0toujours environ du double de celle du contenu\u00a0en ligne.<\/li>\n<li>Le lectorat des quotidiens payants est pr\u00e8s du double de celui des quotidiens gratuits dans la plupart des march\u00e9s.<\/li>\n<\/ul>\n<p>Pour lire le rapport complet en PDF, <a href=\"http:\/\/nadbank.com\/fr\/system\/files\/2013ReleaseSlides-FR.pdf\" target=\"_blank\">suivez ce lien<\/a><\/p>\n<div style=\"color: #252525;\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2911\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nadbank-publie-sont-etude-de-lectorat-2013\/\"  data-item_title=\"Nadbank publie son \u00e9tude de lectorat 2013\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/nadbank.gif\"  data-item_date=\"2014-04-22T17:06:53-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est hier\u00a0que NadBank\u00a0publiait son \u00e9tude de lectorat 2013 des quotidiens au pays.\u00a0De celle-ci\u00a0ressort que 15,8 millions de Canadiens (plus de 3 sur 4) lisent du contenu de journal chaque semaine, et ce, sur une vari\u00e9t\u00e9 de plateformes. L&rsquo;\u00e9tude r\u00e9v\u00e8le \u00e9galement les points suivants : Le journal imprim\u00e9 demeure la base solide sur laquelle repose l\u2019offre [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2911\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nadbank-publie-sont-etude-de-lectorat-2013\/\"  data-item_title=\"Nadbank publie son \u00e9tude de lectorat 2013\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/nadbank.gif\"  data-item_date=\"2014-04-22T17:06:53-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":2926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2911"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=2911"}],"version-history":[{"count":24,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2911\/revisions"}],"predecessor-version":[{"id":2951,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2911\/revisions\/2951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/2926"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=2911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=2911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=2911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}