{"id":29332,"date":"2016-03-21T00:15:51","date_gmt":"2016-03-21T04:15:51","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=29332"},"modified":"2016-03-21T09:17:56","modified_gmt":"2016-03-21T13:17:56","slug":"cet-hiver-ca-chauffe-au-casino","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cet-hiver-ca-chauffe-au-casino\/","title":{"rendered":"Cet hiver, \u00e7a chauffe au casino!"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 18 mars 2016 &#8211; Se r\u00e9chauffer au casino ce printemps: voil\u00e0 l\u2019id\u00e9e derri\u00e8re la toute nouvelle campagne int\u00e9gr\u00e9e \u00ab\u00c7a chauffe au casino\u00bb que Cossette a r\u00e9alis\u00e9e pour la Soci\u00e9t\u00e9\u00a0des casinos du Qu\u00e9bec (SCQ).<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-29335 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/ca-chauffe-casino-cossette.png\" alt=\"ca-chauffe-casino-cossette\" width=\"595\" height=\"413\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette campagne \u00e9v\u00e9nementielle audacieuse est le fruit d\u2019un nouveau type de processus cr\u00e9atif. Plut\u00f4t qu\u2019une simple campagne, <a href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette<\/a> et la <a href=\"http:\/\/www.casinosduquebec.com\/\" target=\"_blank\">SCQ<\/a> ont imagin\u00e9 un grand \u00e9v\u00e9nement th\u00e9matique, qui animera les soir\u00e9es et les communications publicitaires des casinos du Qu\u00e9bec jusqu\u2019au 10\u00a0avril.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Avec \u00ab\u00c7a chauffe au casino\u00bb, le Qu\u00e9bec rencontre les tropiques tous les jeudis et vendredis soir \u00e0 l\u2019occasion des soir\u00e9es \u00abCopacabana sucre\u00bb o\u00f9 jeux, danse et activit\u00e9s surprenantes attendent les visiteurs des casinos du Qu\u00e9bec. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette s\u00e9rie th\u00e9matique se terminera avec un grand party de cl\u00f4ture, le 8\u00a0avril, alors que la Scandinavie se mariera \u00e0 Ibiza le temps d\u2019une soir\u00e9e \u00e9lectro torride baptis\u00e9e \u00abScandibiza\u00bb. Comp\u00e9tition de DJ et d\u00e9fil\u00e9 <i>bikinineige<\/i> seront au programme.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 16px;\">\u00c0 la Soci\u00e9t\u00e9 des casinos du Qu\u00e9bec, nous avons adopt\u00e9 une approche de communication liant \u00e9v\u00e9nementiel, programmation, jeux et publicit\u00e9 sous un m\u00eame chapeau il y a plusieurs mois d\u00e9j\u00e0 et avons obtenu des r\u00e9sultats plus qu&rsquo;encourageants. Dans \u00ab\u00a0\u00c7a chauffe au casino\u00a0\u00bb,\u00a0 Cossette nous a pr\u00e9par\u00e9 une campagne color\u00e9e, totalement d\u00e9jant\u00e9e. L\u2019agence a amen\u00e9 la cr\u00e9ation plus loin en cr\u00e9ant un univers unique, invitant et festif\u00a0\u00bb, \u00a0explique V\u00e9ronique\u00a0Dumas, directrice, Publicit\u00e9 et marketing interactif \u00e0 la SCQ.\u00a0<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Chris Bergeron, directrice de cr\u00e9ation, Contenu et exp\u00e9rience chez Cossette, souligne:<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Pour r\u00e9aliser ce concept, nous avons con\u00e7u la cr\u00e9ation en m\u00eame temps que l\u2019exp\u00e9rience elle-m\u00eame. Le r\u00e9sultat est ludique\u00a0; on s\u2019est permis de d\u00e9tourner certains clich\u00e9s de la saison. Le Nord rencontre le Sud, le chaud rencontre le froid dans l\u2019ensemble des pi\u00e8ces de cr\u00e9ation, et c\u2019est exactement l\u2019exp\u00e9rience que nous voulions faire vivre aux gens\u00a0\u00bb.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">En plus des affiches imprim\u00e9es et des panneaux num\u00e9riques qui mettent en sc\u00e8ne des f\u00eatards au casino, des GIF et des publications dans les m\u00e9dias sociaux sont au programme, tout comme des pr\u00e9vid\u00e9os pour le web. <\/span><span class=\"s1\">Des PLV seront visibles dans les SAQ participantes. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne comprend aussi des messages radiophoniques mettant en vedette le porte-parole de la Soci\u00e9t\u00e9\u00a0des casinos du Qu\u00e9bec, Gregory Charles, et Francisco Randez, animateur de soir\u00e9es th\u00e9matiques.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/b78hcnyHZKw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/6jzQaYBe96o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/lUdbGD6lMjI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/rgmJkOkeYt0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Son: Appollo<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Photographe: Leda St-Jacques &#8211; p<\/span><span class=\"s1\">roduction Rodeo<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de Cossette<\/span><b>\u00a0<\/b><\/span><\/h3>\n<p class=\"p6\"><span class=\"s1\">Cossette est une agence de communication marketing enti\u00e8rement int\u00e9gr\u00e9e qui occupe une position dominante au Canada et qui peut utiliser, au besoin, un r\u00e9seau d\u2019agences sp\u00e9cialis\u00e9es \u0153uvrant \u00e0 l\u2019international. Cossette, c\u2019est une communaut\u00e9 de talents, un rassemblement unique d\u2019expertises et de cr\u00e9ativit\u00e9 qui b\u00e2tit pour ses clients des marques fortes et maintient un dialogue avec les consommateurs. Cossette compte des bureaux \u00e0 Qu\u00e9bec, Montr\u00e9al, Toronto, Vancouver, Halifax et Chicago.<\/span><\/p>\n<p class=\"p6\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29332\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cet-hiver-ca-chauffe-au-casino\/\"  data-item_title=\"Cet hiver, \u00e7a chauffe au casino!\"  data-item_date=\"2016-03-21T00:15:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Se r\u00e9chauffer au casino ce printemps: voil\u00e0 l\u2019id\u00e9e derri\u00e8re la toute nouvelle campagne int\u00e9gr\u00e9e \u00ab \u00c7a chauffe au casino \u00bb que Cossette a r\u00e9alis\u00e9e pour la Soci\u00e9t\u00e9 des casinos du Qu\u00e9bec (SCQ).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29332\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cet-hiver-ca-chauffe-au-casino\/\"  data-item_title=\"Cet hiver, \u00e7a chauffe au casino!\"  data-item_date=\"2016-03-21T00:15:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29332"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=29332"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29332\/revisions"}],"predecessor-version":[{"id":29349,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29332\/revisions\/29349"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=29332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=29332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=29332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}