{"id":29379,"date":"2016-03-22T00:39:55","date_gmt":"2016-03-22T04:39:55","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=29379"},"modified":"2016-03-22T07:22:39","modified_gmt":"2016-03-22T11:22:39","slug":"des-souvenirs-pour-tout-le-monde-avec-transat-et-dentsubos","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/des-souvenirs-pour-tout-le-monde-avec-transat-et-dentsubos\/","title":{"rendered":"Des souvenirs pour tout le monde avec Transat et DentsuBos"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 21 mars 2016 &#8211; DentsuBos signe la plus r\u00e9cente campagne transatlantique de Transat, toujours sous la signature \u00abL\u2019Europe pour tout le monde\u00bb et \u00abLe Canada pour tout le monde\u00bb.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-29380 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/transat-dentsu-souvenirs.png\" alt=\"transat-dentsu-souvenirs\" width=\"541\" height=\"374\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne, qui s\u2019adresse \u00e0 la fois aux Canadiens souhaitant s\u2019envoler vers l\u2019Europe qu\u2019aux Europ\u00e9ens d\u00e9sirant visiter le Canada, reprend l\u2019imagerie et les codes des deux pr\u00e9c\u00e9dentes campagnes de Transat et met en sc\u00e8ne des vacanciers nous racontant leur souvenir de voyage avec simplicit\u00e9 et humour.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 16px;\">Ce sont bien souvent les petites anecdotes qui font les grandes vacances. Plus encore que la visite des grands incontournables, ce sont ces petits souvenirs qui font de chaque voyage une exp\u00e9rience unique et personnelle\u00bb, explique Julien Thiry, assistant-directeur de cr\u00e9ation chez <a href=\"http:\/\/dentsubos.com\/fr\/\" target=\"_blank\">DentsuBos<\/a>.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision et sur le web, la campagne fait vivre la promesse \u00a0\u00abl\u2019Europe pour tout le monde\u00bb en nous permettant de courtes incursions au Portugal et en Italie, quelques-unes des 28 destinations europ\u00e9ennes que dessert Air Transat au d\u00e9part du Canada. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En Europe, <a href=\"http:\/\/www.airtransat.com\/\" target=\"_blank\">Air Transat<\/a> offre \u00able Canada pour tout le monde\u00bb aux internautes qui pourront d\u00e9couvrir les aventures de leurs compatriotes dans l\u2019Ouest canadien.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 16px;\">La qualit\u00e9 de l\u2019exp\u00e9rience est au c\u0153ur de notre promesse de marque. Cette plateforme nous permet de pr\u00e9senter de nouveaux coups de c\u0153ur de voyageurs tout en conservant une constance en march\u00e9. Le partage d\u2019une exp\u00e9rience est souvent l\u2019\u00e9l\u00e9ment d\u00e9clencheur de notre propre d\u00e9sir de voyager\u00bb, explique Genevi\u00e8ve Lebrun, vice-pr\u00e9sidente, marketing, chez Transat Tours Canada.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">La campagne s\u2019\u00e9chelonnera sur plusieurs semaines jusqu\u2019\u00e0 l\u2019\u00e9t\u00e9 et sera \u00e9galement d\u00e9clin\u00e9e en imprim\u00e9 et en banni\u00e8res web afin de soutenir les offres promotionnelles.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_vJC5X97nzA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/95Bq6UAdIQk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/YfCjbVJGDb8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">Annonceur : Transat \u2013 Genevi\u00e8ve LeBrun, Guy Bourgeois, Val\u00e9rie Martin, \u00c9lisabeth Lamarche, Mari\u00e8ve Anderson<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Planification strat\u00e9gique\u00a0: Claude Larin, Catherine Dorion<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Direction de cr\u00e9ation : Rivest\/Ringuette<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Directeur de cr\u00e9ation adjoint : Julien Thiry<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00c9quipe de cr\u00e9ation : Julien Thiry, Miriam Rondeau, \u00c9tienne Th\u00e9berge, Helen Savage, \u00c9tienne M\u00e9rineau, Virginie Malette, Jocelyn Leroy, Nick Frost<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Service-conseil : Sylvie Marsan, Joanie Couillard, Catherine Girard, St\u00e9fanie Stergiotis<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Production\/R\u00e9alisation\/Postproduction : DentsuBos <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Son : Lamajeure &#8211; Mathieu Morin<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Musique : L\u2019Oreille<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Planification m\u00e9dia\u00a0: V\u00e9ronik L\u2019Heureux, S\u00e9bastien Labelle, Mike Sherman, Sophie-Anne Roy-Labelle, Marjolaine Dubreuil, Nelly El-Khoury<\/span><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29379\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/des-souvenirs-pour-tout-le-monde-avec-transat-et-dentsubos\/\"  data-item_title=\"Des souvenirs pour tout le monde avec Transat et DentsuBos\"  data-item_date=\"2016-03-22T00:39:55-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>DentsuBos signe la plus r\u00e9cente campagne transatlantique de Transat, toujours sous la signature \u00abL\u2019Europe pour tout le monde\u00bb et \u00abLe Canada pour tout le monde\u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29379\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/des-souvenirs-pour-tout-le-monde-avec-transat-et-dentsubos\/\"  data-item_title=\"Des souvenirs pour tout le monde avec Transat et DentsuBos\"  data-item_date=\"2016-03-22T00:39:55-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29379"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=29379"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29379\/revisions"}],"predecessor-version":[{"id":29383,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29379\/revisions\/29383"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=29379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=29379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=29379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}