{"id":29410,"date":"2016-03-23T01:44:01","date_gmt":"2016-03-23T05:44:01","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=29410"},"modified":"2016-03-23T08:51:33","modified_gmt":"2016-03-23T12:51:33","slug":"pinterest-teste-les-publicites-videos","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pinterest-teste-les-publicites-videos\/","title":{"rendered":"Pinterest teste les publicit\u00e9s vid\u00e9os"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Selon plusieurs agences, les publicit\u00e9s vid\u00e9os arriveront sous peu sur le r\u00e9seau social Pinterest.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-22678 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/1057382-a100-millions-utilisateurs-actifs-pinterest.jpg\" alt=\"pinterest-logo\" width=\"492\" height=\"328\" \/><\/p>\n<p>Rien de tr\u00e8s nouveau sous le soleil, selon elles, puisque le r\u00e9seau social y penserait depuis quelques mois d\u00e9j\u00e0. Toutefois, r\u00e9cemment, Pinterest aurait commenc\u00e9 \u00e0 faire des <strong>tests d\u2019\u00e9pingles vid\u00e9os commandit\u00e9es<\/strong> avec un petit groupe d\u2019utilisateurs ainsi qu&rsquo;\u00e0 l\u2019interne.<\/p>\n<p>\u00c0 l\u2019instar de Facebook et Twitter, Pinterest a lui aussi choisi de tester un format de <strong>lecture automatique<\/strong> des vid\u00e9os. Toutefois, celles-ci ne d\u00e9marreront pas tant que l\u2019utilisateur ne se sera pas arr\u00eat\u00e9 sur l&rsquo;\u00e9pingle vid\u00e9o en question. Pinterest profite aussi de ces test pour d\u00e9terminer la longueur id\u00e9ale des publicit\u00e9s vid\u00e9os.<\/p>\n<p>Dans une entrevue, Orli LeWinter, vice-pr\u00e9sidente de la strat\u00e9gie et du marketing des m\u00e9dias sociaux \u00e0 l\u2019agence <a href=\"https:\/\/360i.com\/\" target=\"_blank\">360i<\/a> a donn\u00e9 ses impressions \u00e0 ce sujet :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Il serait tr\u00e8s sage pour [Pinterest] de lancer des publicit\u00e9s vid\u00e9os puisque la tendance de consommation de vid\u00e9os continue d\u2019augmenter. Ceci dit, la consommation de vid\u00e9os n\u2019est pas inn\u00e9e sur Pinterest, alors il sera int\u00e9ressant d&rsquo;\u00e9tudier la performance de ces publicit\u00e9s\u00bb.<\/span><\/p><\/blockquote>\n<p>Pour l\u2019instant, Pinterest n\u2019a communiqu\u00e9 aucune information \u00e0 ce sujet. On ne conna\u00eet donc ni les prix, ni les premi\u00e8res marques qui ont publi\u00e9 ou qui publieront les vid\u00e9os commandit\u00e9es.<\/p>\n<p>Le r\u00e9seau social n\u2019est certainement pas le premier sur lequel on imagine bien voir de la publicit\u00e9 vid\u00e9o.<\/p>\n<p><strong>Facebook et Twitter<\/strong> ont investi \u00e9norm\u00e9ment de temps et d\u2019argent dans l\u2019aventure audiovisuelle, allant m\u00eame jusqu\u2019\u00e0 faciliter la diffusion de vid\u00e9o en direct par le truchement de leur application mobile.<\/p>\n<p>Selon les derniers chiffres disponibles, sur Facebook, ce sont pas moins de <strong>100 millions d\u2019heures de vid\u00e9o<\/strong>\u00a0<strong>quotidiennes<\/strong>, avec\u00a0plus de 8 milliards de vues.<\/p>\n<p>Cette \u00abnouvelle\u00bb forme de publicit\u00e9s se veut \u00eatre un compl\u00e9ment aux <em><a href=\"http:\/\/www.journaldunet.com\/ebusiness\/publicite\/pinterest-lance-les-cinematic-pins-0515.shtml\" target=\"_blank\">Cinematic Pins<\/a><\/em>, que Pinterest a lanc\u00e9 l&rsquo;an dernier, et que des marques comme Wendy\u2019s, Nestl\u00e9 ou Walgreens ont utilis\u00e9 en primeur. Il s&rsquo;agit de publicit\u00e9s vid\u00e9os qui s&rsquo;animent lorsque l&rsquo;utilisateur fait d\u00e9filer l&rsquo;information\u00a0sur son \u00e9cran, et se figent quand il\u00a0s&rsquo;arr\u00eate.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29410\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pinterest-teste-les-publicites-videos\/\"  data-item_title=\"Pinterest teste les publicit\u00e9s vid\u00e9os\"  data-item_date=\"2016-03-23T01:44:01-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les publicit\u00e9s vid\u00e9os devraient arriver sous peu sur le r\u00e9seau social Pinterest.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29410\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pinterest-teste-les-publicites-videos\/\"  data-item_title=\"Pinterest teste les publicit\u00e9s vid\u00e9os\"  data-item_date=\"2016-03-23T01:44:01-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29410"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=29410"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29410\/revisions"}],"predecessor-version":[{"id":29445,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29410\/revisions\/29445"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=29410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=29410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=29410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}