{"id":29480,"date":"2016-03-24T00:21:28","date_gmt":"2016-03-24T04:21:28","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=29480"},"modified":"2016-03-24T17:55:47","modified_gmt":"2016-03-24T21:55:47","slug":"32-mars-lance-une-campagne-pour-lhopital-de-montreal-pour-enfants","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/32-mars-lance-une-campagne-pour-lhopital-de-montreal-pour-enfants\/","title":{"rendered":"32 MARS lance une campagne pour l\u2019H\u00f4pital de Montr\u00e9al pour enfants"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 23 mars 2016 &#8211; L\u2019agence de publicit\u00e9 32 MARS est fi\u00e8re de lancer la campagne \u00abParlons-en\u00bb\u00a0qui a pour but de favoriser la prise de parole lorsqu\u2019un probl\u00e8me de s\u00e9curit\u00e9 survient \u00e0 l\u2019H\u00f4pital de\u00a0Montr\u00e9al pour enfants et de d\u00e9velopper une approche de collaboration afin de trouver des solutions.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-29485 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/32mars-hopital-enfants.png\" alt=\"32mars-hopital-enfants\" width=\"540\" height=\"373\" \/><\/p>\n<p class=\"p1\">Cette campagne, qui s\u2019\u00e9chelonnera jusqu\u2019en mai 2016, cible l\u2019ensemble des membres du personnel\u00a0ainsi que les milliers de patients et leur famille.<\/p>\n<p class=\"p1\">Soucieuse de mettre en place un syst\u00e8me de communication efficace et de qualit\u00e9 au sein de son\u00a0\u00e9tablissement, l\u2019H\u00f4pital de Montr\u00e9al pour enfants a d\u00e9cid\u00e9 de se doter d\u2019une campagne de\u00a0communication interne afin d\u2019adresser tous les enjeux auxquels une organisation de ce type peut faire\u00a0face.<\/p>\n<p class=\"p1\">En plus des nombreux affichages, des messages en rotation sur les diff\u00e9rents \u00e9crans, des stations de\u00a0jeux \u00e9ducatives pour les enfants dans les salles d\u2019attente, les outils d\u2019aide \u00e0 la communication et un\u00a0site Web permettant \u00e0 tous de soutenir la campagne, quatre vid\u00e9os sont graduellement mis en ligne.<\/p>\n<p class=\"p1\">La plus r\u00e9cente capsule vid\u00e9o pr\u00e9sente la vision plut\u00f4t comique de la communication dans l\u2019h\u00f4pital par\u00a0de jeunes patients. La premi\u00e8re vid\u00e9o, qui mettait en vedette des membres du personnel, a r\u00e9colt\u00e9\u00a0plus de 80 000 visionnements \u00e0 ce jour.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">On dit souvent que dans notre industrie, on ne sauve pas des vies. Dans ce cas-ci, nous pourrons dire\u00a0que nous avons au moins contribu\u00e9 \u00e0 \u00e9viter des probl\u00e8mes pouvant mener \u00e0 des erreurs m\u00e9dicales.\u00a0C\u2019est avec fiert\u00e9 que nous avons cr\u00e9\u00e9 cette campagne qui se distingue par son style tout en\u00a0respectant l\u2019univers visuel de l\u2019h\u00f4pital. \u00c0 chaque \u00e9tape du projet, nous avons cherch\u00e9 \u00e0 bien\u00a0comprendre la r\u00e9alit\u00e9 des personnes \u00e9voluant dans cet environnement afin de leur offrir des messages\u00a0en lien avec les codes de leur quotidien \u00bb, pr\u00e9cise Simon Allard, Directeur de cr\u00e9ation et associ\u00e9 chez\u00a032 MARS.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/158234062?title=0&amp;amp;byline=0\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Visionnez les autres vid\u00e9os <a href=\"http:\/\/www.parlonsen-hme.com\/\" target=\"_blank\">ici<\/a>.<\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de 32 MARS<\/span><\/h3>\n<p class=\"p1\"><a href=\"http:\/\/www.32mars.com\/fr\" target=\"_blank\">32 MARS<\/a> est une agence de publicit\u00e9 int\u00e9gr\u00e9e qui s\u2019est donn\u00e9 pour mission de concevoir l\u2019inattendu et\u00a0cr\u00e9er l\u2019inoubliable. 32 MARS con\u00e7oit et d\u00e9veloppe la marque de ses clients, d\u00e9finie leur personnalit\u00e9 et\u00a0la communique de fa\u00e7on \u00e0 marquer l\u2019imaginaire. Le talent, l\u2019audace et la cr\u00e9ativit\u00e9 de 32 MARS ont \u00e9t\u00e9\u00a0mis au profit de nombreux clients d\u2019envergure, notamment Industrielle Alliance, la R\u00e9gie r\u00e9gionale de\u00a0la sant\u00e9 et des services sociaux Nunavik et Op\u00e9ration Enfant Soleil.<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29480\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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\u00abParlons-en\u00bb qui a pour but de favoriser la prise de parole lorsqu\u2019un probl\u00e8me de s\u00e9curit\u00e9 survient \u00e0 l\u2019H\u00f4pital de Montr\u00e9al pour enfants.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29480\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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