{"id":29618,"date":"2016-03-30T00:31:26","date_gmt":"2016-03-30T04:31:26","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=29618"},"modified":"2016-03-30T10:18:24","modified_gmt":"2016-03-30T14:18:24","slug":"changez-pour-mieux-la-campagne-de-k-72-pour-promutuel-assurance","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/changez-pour-mieux-la-campagne-de-k-72-pour-promutuel-assurance\/","title":{"rendered":"Changez pour mieux: la campagne de K-72 pour Promutuel Assurance"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 29 mars 2016 &#8211; Changez pour mieux: c\u2019est ce que propose <a href=\"https:\/\/www.promutuelassurance.ca\/\" target=\"_blank\">Promutuel Assurance<\/a>, entreprise bien \u00e9tablie depuis 1852, dans sa toute nouvelle campagne sign\u00e9e <a href=\"http:\/\/k72.ca\/fr\/\" target=\"_blank\">K-72<\/a>, agence de communication-marketing du groupe Vision7.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-29622 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/promotuel-k72.png\" alt=\"promotuel-k72\" width=\"577\" height=\"379\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Celle-ci repose sur l&rsquo;id\u00e9e que dans la vie, tout le monde veut g\u00e9n\u00e9ralement am\u00e9liorer son sort, notamment lorsque vient le temps de faire le choix de sa compagnie d\u2019assurance.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les messages illustrent des situations exag\u00e9r\u00e9es o\u00f9 les gens sont satisfaits de leurs choix, tout cela sur un ton humoristique.\u00a0 Ils ont choisi une maison\/voiture avec ces caract\u00e9ristiques, parfois questionnables, et ils en sont heureux. C&rsquo;est un choix d\u00e9lib\u00e9r\u00e9 de leur part; ce qui rend les sc\u00e8nes tr\u00e8s cocasses et disruptives.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette accroche publicitaire incite la population \u00e0 faire le bon choix \u00a0de compagnie d&rsquo;assurance. Dans la vie, on ne change jamais pour le pire, d\u2019o\u00f9 la signature de la campagne\u00a0: <i>Promutuel Assurance\u00a0: changez pour mieux<\/i>.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/edfu7o8h-pA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zhWCMowPttY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette campagne int\u00e9gr\u00e9e comprend deux messages destin\u00e9s \u00e0 la t\u00e9l\u00e9vision, des messages radiophoniques, de l\u2019imprim\u00e9 et des banni\u00e8res web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Maison de production : La Cavalerie<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisateur : Francis Leclerc<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Musique originale : Luc Sicard<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Post-production : Studio Element<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Son : Audio Z<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29618\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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propose Promutuel Assurance dans sa toute nouvelle campagne sign\u00e9e K-72. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29618\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29618"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=29618"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29618\/revisions"}],"predecessor-version":[{"id":29672,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29618\/revisions\/29672"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=29618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=29618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=29618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}