{"id":29777,"date":"2016-04-01T00:47:12","date_gmt":"2016-04-01T04:47:12","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=29777"},"modified":"2016-04-01T14:12:43","modified_gmt":"2016-04-01T18:12:43","slug":"tourisme-quebec-et-lg2-nous-offrent-un-voyage-jamais-vu","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tourisme-quebec-et-lg2-nous-offrent-un-voyage-jamais-vu\/","title":{"rendered":"Tourisme Qu\u00e9bec et lg2 nous offrent un voyage jamais vu"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 1er avril 2016 &#8211; Une personne aveugle qui fait du rafting et qui pilote un h\u00e9licopt\u00e8re, on ne voit\u00a0pas \u00e7a tous les jours&#8230; C&rsquo;est pourtant ce que Tourisme Qu\u00e9bec nous fait d\u00e9couvrir dans sa campagne multimarch\u00e9 dont le coeur est la vid\u00e9o \u00abUn voyage jamais vu\u00bb.\u00a0<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-29778 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/lg2-tourisme-quebec-voyage-jamais-vu.png\" alt=\"g2-tourisme-quebec-voyage-jamais-vu\" width=\"599\" height=\"342\" \/><\/p>\n<p class=\"p1\">Ce film met en vedette Danny Kean, un touriste\u00a0am\u00e9ricain aveugle de naissance, qu&rsquo;une \u00e9quipe de tournage a suivi lors de son premier voyage au Qu\u00e9bec. On le\u00a0voit, entre autres, pagayer parmi les baleines, se lancer en tyrolienne au-dessus de l\u2019imposante chute\u00a0Montmorency et vivre la fr\u00e9n\u00e9sie de nos villes.<\/p>\n<p class=\"p1\">D\u00e9ploy\u00e9e principalement aux \u00c9tats-Unis, en France et au Canada, la campagne comprend une forte pr\u00e9sence en\u00a0m\u00e9dias num\u00e9riques et en m\u00e9dias sociaux, du marketing de contenu et un site internet exp\u00e9rientiel qui permet de\u00a0vivre ce \u00ab voyage jamais vu \u00bb \u00e0 travers les souvenirs les plus marquants de l\u2019aventure.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Tout ce concept \u00e0 grand d\u00e9ploiement montre le Qu\u00e9bec comme on a rarement eu l&rsquo;occasion de le voir. C\u2019est la\u00a0premi\u00e8re fois que notre offensive est d\u00e9ploy\u00e9e simultan\u00e9ment sur plusieurs march\u00e9s, avec autant d\u2019envergure et\u00a0d\u2019impact et qu\u2019elle g\u00e9n\u00e8re ce niveau d\u2019enthousiasme parmi nos partenaires \u00bb, souligne Sylvain Talbot,\u00a0coordonnateur des campagnes promotionnelles, Tourisme Qu\u00e9bec.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Philippe Comeau, concepteur principal de la vid\u00e9o chez <a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a>, mentionne:<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Nous cherchions un point de vue original et innovateur nous permettant de communiquer l\u2019exp\u00e9rience\u00a0sensorielle qu\u2019offre le Qu\u00e9bec. Danny vit les plus belles vacances de sa vie, entour\u00e9 de panoramas \u00e0 couper le\u00a0souffle que nous seuls voyons. Nous croyons qu\u2019il s\u2019agit d\u2019une invitation touchante et universelle.\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">La vid\u00e9o et l&rsquo;exp\u00e9rience interactive sont disponibles <a href=\"https:\/\/www.quebecoriginal.com\/en\/blind-love\" target=\"_blank\">sur ce site<\/a>, o\u00f9 l&rsquo;on peut naviguer \u00e0 travers le\u00a0voyage de Danny, d\u00e9couvrir le point de vue de sa guide et complice qu\u00e9b\u00e9coise et explorer sous diff\u00e9rents angles\u00a0sensoriels ce que le Qu\u00e9bec a d&rsquo;original \u00e0 offrir.<\/p>\n<p class=\"p1\">Bon voyage !<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QlLnj_XpdiI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de lg2<\/span><\/h3>\n<p class=\"p1\">Agence de communication marketing int\u00e9gr\u00e9e fond\u00e9e en 1991 \u00e0 Montr\u00e9al, lg2 est aujourd\u2019hui, avec plus de 230\u00a0employ\u00e9s et des bureaux \u00e0 Montr\u00e9al, Qu\u00e9bec et Toronto, la plus grande agence ind\u00e9pendante au Canada. lg2\u00a0offre des services en strat\u00e9gie, publicit\u00e9, marketing num\u00e9rique, design, am\u00e9nagement commercial, promotion,\u00a0marketing direct, marketing exp\u00e9rientiel et exploitation de commandite, production \u00e9lectronique, num\u00e9rique et\u00a0imprim\u00e9e.<\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client:\u00a0<\/span>Tourisme Qu\u00e9bec \u2013 Sylvain Talbot, Elizabeth Manadili, Martin Hudon<\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation:\u00a0<\/span>Marc Fortin, Marilou Aubin, Katherine Melan\u00e7on, Jennifer Varvaresso<\/p>\n<p class=\"p2\">Film \u2013 Conception r\u00e9daction et direction artistique:\u00a0Philippe Comeau<\/p>\n<p class=\"p2\">Cr\u00e9ation campagne et exp\u00e9rience interactive:\u00a0Alexandre Jourdain, Jean-Fran\u00e7ois Perreault, Philippe Comeau, Marie Eve Gosemick<\/p>\n<p class=\"p2\">Planification strat\u00e9gique:\u00a0<span class=\"s2\">Sabrina C\u00f4t\u00e9<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Exp\u00e9rience utilisateur:\u00a0<\/span>Nicolas Baldovini, Genevi\u00e8ve Monette<\/p>\n<p class=\"p1\"><span class=\"s1\">Service conseil:\u00a0<\/span>Audrey Lefebvre, Nicolas Girault, Julia Lemyre-Cossette<\/p>\n<p class=\"p1\"><span class=\"s1\">Production d&rsquo;agence:\u00a0<\/span>Johanne Pelland, Julie Lorazo, Val\u00e9rie Lapointe<\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisation:\u00a0<\/span>Matt Charland<\/p>\n<p class=\"p2\">Maison de prod. \/ Production:\u00a0<span class=\"s2\">1one \u2013 Jean-Ren\u00e9 Parenteau<\/span><\/p>\n<p class=\"p2\">Direction de production:\u00a0<span class=\"s2\">Simon Lebrun<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Montage:\u00a0<\/span>Philippe Comeau, \u00c9tienne Bergeron, Matt Charland, Olivier Guimette<\/p>\n<p class=\"p2\">Post-production:\u00a0<span class=\"s2\">1one<\/span><\/p>\n<p class=\"p2\">Coordinatrice de post-production:\u00a0Nancy McDonald<\/p>\n<p class=\"p1\"><span class=\"s1\">Studio de son \/ Ing\u00e9nierie:\u00a0<\/span>1one \u2013 Pierre-Olivier Rioux<\/p>\n<p class=\"p1\"><span class=\"s1\">Musique:\u00a0<\/span>Apollo \u2013 Mathieu Lafontaine<\/p>\n<p class=\"p2\">Production Web:\u00a0<span class=\"s2\">lg2fabrique<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9sias:\u00a0<\/span>Touch\u00e9! \u2013 Sophie Labarre, Paul Rousseau<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29777\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tourisme-quebec-et-lg2-nous-offrent-un-voyage-jamais-vu\/\"  data-item_title=\"Tourisme Qu\u00e9bec et lg2 nous offrent un voyage jamais vu\"  data-item_date=\"2016-04-01T00:47:12-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tourisme Qu\u00e9bec et lg2 pr\u00e9sentent une campagne multimarch\u00e9 dont le coeur est la vid\u00e9o \u00abUn voyage jamais vu\u00bb, qui fait d\u00e9couvrir le Qu\u00e9bec \u00e0 un aveugle. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29777\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tourisme-quebec-et-lg2-nous-offrent-un-voyage-jamais-vu\/\"  data-item_title=\"Tourisme Qu\u00e9bec et lg2 nous offrent un voyage jamais vu\"  data-item_date=\"2016-04-01T00:47:12-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29777"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=29777"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29777\/revisions"}],"predecessor-version":[{"id":29787,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29777\/revisions\/29787"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=29777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=29777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=29777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}