{"id":29792,"date":"2016-04-04T00:28:15","date_gmt":"2016-04-04T04:28:15","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=29792"},"modified":"2016-04-04T07:56:56","modified_gmt":"2016-04-04T11:56:56","slug":"tam-tamtbwa-et-leucan-font-tourner-les-tetes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tam-tamtbwa-et-leucan-font-tourner-les-tetes\/","title":{"rendered":"TAM-TAM\\TBWA et Leucan font tourner les t\u00eates"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\">Le 1er avril 2016 &#8211; TAM-TAM\\TBWA est fi\u00e8re de signer la toute nouvelle campagne du D\u00e9fi t\u00eates ras\u00e9es<\/span><span class=\"s2\"><sup>MD<\/sup><\/span><span class=\"s1\">\u00a0Leucan pr\u00e9sent\u00e9 par Proxim.<\/span><\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-29795 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/leucan-tamtamtbwa-2.png\" alt=\"leucan-tamtamtbwa-2\" width=\"486\" height=\"708\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Lanc\u00e9e jeudi dernier, la nouvelle plateforme int\u00e9gr\u00e9e met en lumi\u00e8re le caract\u00e8re sacr\u00e9 du geste que constitue le D\u00e9fi. Les participants et leur g\u00e9n\u00e9rosit\u00e9 se retrouvent donc au c\u0153ur du message, qui invite la population \u00e0 participer ou \u00e0 encourager tous ceux qui soutiennent les enfants atteints de cancer et leur famille, parrain\u00e9s par <a href=\"https:\/\/www.tetesrasees.com\/fr\/\" target=\"_blank\">Leucan<\/a>.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">G\u00e9n\u00e9reusement con\u00e7ue par l\u2019agence\u00a0<span class=\"s3\">TAM-TAM\\TBWA<\/span>, cette nouvelle campagne saura certainement toucher et sensibiliser la population \u00e0 la cause et \u00e0 l\u2019\u00e9v\u00e9nement \u00bb, explique Lysanne Groulx, directrice communications, marketing et m\u00e9dias sociaux.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-29794 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/leucan-tamtamtbwa-1.png\" alt=\"leucan-tamtamtbwa-1\" width=\"378\" height=\"557\" \/><\/p>\n<p class=\"p1\">Manuel Ferrarini, vice-pr\u00e9sident, directeur de cr\u00e9ation chez <a href=\"http:\/\/www.tamtamtbwa.com\/\" target=\"_blank\">TAM-TAM\\TBWA<\/a>, explique:<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Le geste est le reflet direct de la cause qu\u2019il soutient. Pour nous, il \u00e9tait donc naturel de laisser parler la g\u00e9n\u00e9rosit\u00e9 des participants \u00e0 travers l\u2019intimit\u00e9 de l\u2019\u00e9motion qu\u2019ils ressentent et de la fiert\u00e9 qu\u2019ils d\u00e9gagent.\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">En plus de l\u2019affichage, la campagne se d\u00e9cline en ex\u00e9cutions t\u00e9l\u00e9 et radio, en plus d\u2019\u00eatre d\u00e9ploy\u00e9e sur le Web et les m\u00e9dias sociaux. Une page Web qui modifie la photo de profil Facebook de ceux qui ont relev\u00e9 le d\u00e9fi sera disponible pour leur permettre de faire partie de la campagne. \u00a0<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/LVOPNQ6n9ss\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\"><span class=\"s1\">Cr\u00e9dits<\/span><span class=\"s2\">\u00a0<\/span><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client : Leucan, Lysanne Groulx et Joany Boulanger<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Agence : TAM-TAM\\TBWA<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Photographie\u00a0: Consulat \u2013 Maxyme G. Delisle<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Maison de production : Jet Films<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">R\u00e9alisation : Rafa\u00ebl Ouellet<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Direction photo\u00a0: Claudine Sauv\u00e9\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Offline\u00a0: David DiFrancesco \u2013 Jet Films<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Colorisation : Studio \u00c9l\u00e9ment<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Son : Studio La Majeure<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Musique : Studio La Majeure \u2013 Alexandra Str\u00e9liski<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Casting\u00a0: Karell Quinn<\/span><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\"><span class=\"s2\"><b>\u00c0 propos de TAM-TAM\\TBWA<\/b><\/span><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">TAM-TAM\\TBWA est une agence qui propose l\u2019ensemble des services en communication marketing. Affili\u00e9e \u00e0 l\u2019un des r\u00e9seaux d\u2019agences les plus cr\u00e9atifs au monde, elle permet \u00e0\u00a0ses clients\u00a0une agilit\u00e9 et une vitesse de r\u00e9action propres aux agences \u00e0 dimension humaine, tout en leur offrant l\u2019expertise et les outils d\u2019un r\u00e9seau mondialement reconnu.\u00a0Avec\u00a0son approche disruptive, TAM-TAM\\TBWA d\u00e9fie les r\u00e8gles depuis pr\u00e8s de 30 ans.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29792\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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