{"id":29841,"date":"2016-04-05T01:48:21","date_gmt":"2016-04-05T05:48:21","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=29841"},"modified":"2016-04-05T11:39:04","modified_gmt":"2016-04-05T15:39:04","slug":"reactions-de-facebook-le-jaime-toujours-aussi-populaire","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/reactions-de-facebook-le-jaime-toujours-aussi-populaire\/","title":{"rendered":"R\u00e9actions de Facebook : le \u00ab J\u2019aime \u00bb toujours aussi populaire"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Les r\u00e9actions de Facebook sont disponibles pour tous depuis plus d\u2019un mois, mais les utilisateurs pr\u00e9f\u00e8rent encore le \u00abJ\u2019aime\u00bb.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-29852 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/reactions-facebook.png\" alt=\"reactions-facebook\" width=\"596\" height=\"277\" \/><\/p>\n<p>C&rsquo;est en tous cas ce qui ressort d&rsquo;une analyse men\u00e9e par\u00a0<a href=\"https:\/\/unmetric.com\/\" target=\"_blank\">Unmetric<\/a>.<\/p>\n<p>Rappelons que <a href=\"http:\/\/newsroom.fb.com\/news\/2016\/02\/reactions-now-available-globally\/\" target=\"_blank\">les r\u00e9actions ont \u00e9t\u00e9 introduites par Facebook<\/a> pour permettre aux utilisateurs d\u2019exprimer un <strong>autre sentiment<\/strong> que le \u00abJ\u2019aime\u00bb. Avant cette nouveaut\u00e9, difficile par exemple de cliquer sur \u00abJ\u2019aime\u00bb lorsqu&rsquo;un ami annon\u00e7ait le d\u00e9c\u00e8s d\u2019un proche ou la perte d\u2019un emploi.<\/p>\n<p>Les r\u00e9actions Facebook sont les suivantes:<\/p>\n<ul>\n<li>J&rsquo;adore<\/li>\n<li>Haha<\/li>\n<li>Wouah<\/li>\n<li>Triste<\/li>\n<li>En col\u00e8re.<\/li>\n<\/ul>\n<p>\u00c0\u00a0noter que les utilisateurs ne peuvent en s\u00e9lectionner qu\u2019une seule: impossible donc d&rsquo;exprimer un \u00abJ\u2019aime\u00bb et un \u00abJ\u2019adore\u00bb en m\u00eame temps sur la m\u00eame publication.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-29845\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/reactions-image-en_us.png\" alt=\"reactions-image-en_us\" width=\"564\" height=\"317\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/reactions-image-en_us.png 960w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/reactions-image-en_us-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/reactions-image-en_us-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/reactions-image-en_us-900x506.png 900w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p>Est-ce que ces nouvelles options ont eu un <strong>impact sur les r\u00e9actions<\/strong> des utilisateurs?<\/p>\n<p>C\u2019est ce que la firme Unmetric a essay\u00e9 de savoir en analysant, entre le 25 f\u00e9vrier et le 5 mars 2016, 10 grandes marques sur Facebook:<\/p>\n<ul>\n<li>Nissan<\/li>\n<li>Mini Babybel<\/li>\n<li>Bertolli<\/li>\n<li>Windex<\/li>\n<li>LG Mobile<\/li>\n<li>Giorgio Armani Beauty<\/li>\n<li>Arby\u2019s<\/li>\n<li>Rebel\u2019s Market<\/li>\n<li>Little Things.com<\/li>\n<li>US Cellular<\/li>\n<\/ul>\n<p>La conclusion de la firme Unmetric est assez claire: pr\u00e8s de 93% des interactions sont <strong>toujours des \u00abJ\u2019aime\u00bb<\/strong>.<\/p>\n<p>La deuxi\u00e8me position revient \u00e0 la r\u00e9action \u00abJ\u2019adore\u00bb, avec 4,6%.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-29842\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/reactions2.png\" alt=\"Cr\u00e9dit : Unmetric\" width=\"750\" height=\"451\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/reactions2.png 750w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/reactions2-300x180.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>L&rsquo;analyse pr\u00e9cise que ces chiffres n\u2019ont pas vraiment de lien avec la position de chaque r\u00e9action. En effet, la r\u00e9action \u00abWow\u00bb (1,8 %) obtient davantage de clics que la r\u00e9action \u00abHaha\u00bb (0,3 %).<\/p>\n<p>Unmetric avance quelques explications \u00e0 cela:<\/p>\n<ul>\n<li>cliquer sur d\u2019autres r\u00e9actions demande beaucoup d\u2019efforts<\/li>\n<li>c&rsquo;est une question d&rsquo;<strong>habitude \u00e0 prendre<\/strong> pour les utilisateurs qui se sont jusqu&rsquo;alors content\u00e9s d&rsquo;aimer et non de r\u00e9agir<\/li>\n<li>certains \u00abJ\u2019aime\u00bb peuvent \u00eatre accidentels<\/li>\n<\/ul>\n<p>Et vous? Utilisez-vous davantage les r\u00e9actions ou le \u00abJ\u2019aime\u00bb?<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29841\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/reactions-de-facebook-le-jaime-toujours-aussi-populaire\/\"  data-item_title=\"R\u00e9actions de Facebook : le \u00ab J\u2019aime \u00bb toujours aussi populaire\"  data-item_date=\"2016-04-05T01:48:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le \u00abJ&rsquo;aime\u00bb reste la r\u00e9action la plus utilis\u00e9e sur Facebook, malgr\u00e9 les autres options disponibles. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29841\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/reactions-de-facebook-le-jaime-toujours-aussi-populaire\/\"  data-item_title=\"R\u00e9actions de Facebook : le \u00ab J\u2019aime \u00bb toujours aussi populaire\"  data-item_date=\"2016-04-05T01:48:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29841"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=29841"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29841\/revisions"}],"predecessor-version":[{"id":29891,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29841\/revisions\/29891"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=29841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=29841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=29841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}