{"id":2989,"date":"2014-04-24T10:46:19","date_gmt":"2014-04-24T14:46:19","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=2989"},"modified":"2014-04-24T11:16:42","modified_gmt":"2014-04-24T15:16:42","slug":"ecommtl-en-direct-les-reseaux-sociaux-barak-obama-le-parti-democrate-et-les-etasuniens-vivant-a-letranger","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ecommtl-en-direct-les-reseaux-sociaux-barak-obama-le-parti-democrate-et-les-etasuniens-vivant-a-letranger\/","title":{"rendered":"eComMtl en direct – Les r\u00e9seaux sociaux, Barack Obama, le Parti d\u00e9mocrate et les \u00c9tasuniens vivant \u00e0 l’\u00e9tranger"},"content":{"rendered":"

\"11\"<\/a><\/span>Tendances et anticipation<\/strong><\/p>\n

C’est au Palais des congr<\/strong><\/span>\u00e8<\/span>s de Montr<\/span>\u00e9<\/span>al que se tient, aujourd’hui le 24 avril, la journ<\/span>\u00e9<\/span>e eComMtl avec pour slogan Le futur existe d<\/span>\u00e9<\/span>j<\/span>\u00e0<\/span>. Divis<\/span>\u00e9<\/span>es entre quatre th<\/span>\u00e8<\/span>mes, le Savoir, la Business, le Qu<\/span>\u00e9<\/span>bec inc. et la Vision, les conf<\/span>\u00e9<\/span>rences ont pour objectif unique de d<\/span>\u00e9<\/span>gager les tendances qui fa<\/span>\u00e7<\/span>onneront les organisations dans leurs rapports instrumentalis<\/span>\u00e9<\/span>s aux technologies de l’information aujourd’hui et demain.<\/span><\/strong><\/p>\n

Dans les prochains jours, nous vous pr\u00e9senterons<\/span>\u00a0quelques comptes rendus de conf<\/span>\u00e9<\/span>rences tri<\/span>\u00e9<\/span>es sur le volet. Mais pour maintenant, nous avons pens<\/strong><\/span>\u00e9 <\/span>introduire notre couverture de l’<\/span>\u00e9<\/span>v<\/span>\u00e9<\/span>nement par le compte rendu de la conf<\/span>\u00e9<\/span>rence d’ouverture de ce congr<\/span>\u00e8<\/span>s: L’acquisition des votes <\/span>\u00e9<\/span>tasuniens <\/span>\u00e0 <\/span>l’<\/span>\u00e9<\/span>tranger pour Barack Obama et la partie d<\/span>\u00e9<\/span>mocrate, gr<\/span>\u00e2<\/span>ce aux r<\/span>\u00e9<\/span>seaux sociaux.<\/span><\/strong><\/p>\n

Pr<\/span>\u00e9<\/span>sent<\/span>\u00e9 <\/span>par Eileen Bastianelli, ce premier segment <\/span>\u00e0 <\/span>explor<\/span>\u00e9 <\/span>l’instrumentalisation des r<\/span>\u00e9<\/span>seaux sociaux par un parti politique dont l’objectif est de faire voter sa diaspora favorable <\/span>\u00e0 <\/span>ses id<\/span>\u00e9<\/span>es.<\/span><\/p>\n

\u00ab\u00a0Largement favorables au Parti D<\/span>\u00e9<\/span>mocrate, les <\/span>\u00c9<\/span>tasuniens vivant <\/span>\u00e0 <\/span>l’<\/span>\u00e9<\/span>tranger sont notre cible <\/span>\u00e0 <\/span>atteindre, dit Mme Bastianelli. <\/span>\u00c0 <\/span>l’<\/span>\u00e8<\/span>re du Web 2.0, notre strat<\/span>\u00e9<\/span>gie a plac<\/span>\u00e9 <\/span>la communaut<\/span>\u00e9 <\/span>virtuelle au carrefour de notre strat<\/span>\u00e9<\/span>gie de communication.\u00a0\u00bb<\/span><\/p>\n

\"photo\"<\/a><\/p>\n

La conf\u00e9renci\u00e8re en pleine pr\u00e9sentation.<\/p>\n<\/div>\n

Globalement jeune et progressiste, le citoyen US vivant <\/span>\u00e0 <\/span>l’ext<\/span>\u00e9<\/span>rieur du pays peut facilement <\/span>\u00ea<\/span>tre joint et rassembl<\/span>\u00e9 <\/span>autour de slogans adapt<\/span>\u00e9<\/span>s. Par des vid<\/span>\u00e9<\/span>os mettant en sc<\/span>\u00e8<\/span>ne des jeunes engag<\/span>\u00e9<\/span>s, articul<\/span>\u00e9<\/span>s et tourn<\/span>\u00e9<\/span>s vers le d<\/span>\u00e9<\/span>bat et l’<\/span>\u00e9<\/span>change.<\/span><\/p>\n

Une <\/span>\u00e9<\/span>quipe compl<\/span>\u00e8<\/span>te <\/span>\u00e0 <\/span>donc <\/span>\u00e9<\/span>t<\/span>\u00e9 <\/span>mise sur pied, une strat<\/span>\u00e9<\/span>gie a <\/span>\u00e9<\/span>t<\/span>\u00e9 \u00e9<\/span>labor<\/span>\u00e9<\/span>e et des actions ont <\/span>\u00e9<\/span>t<\/span>\u00e9 <\/span>prises afin de mobiliser ces Democrats abroad <\/span>\u00e0 <\/span>voter. Pr<\/span>\u00e9<\/span>sente plusieurs fois par jour et sur une s<\/span>\u00e9<\/span>rie de m<\/span>\u00e9<\/span>dias sociaux pr<\/span>\u00e9<\/span>alablement cibl<\/span>\u00e9<\/span>s – Facebook et Pinterest pour l’image, Twitter pour le contenu en temps r<\/span>\u00e9<\/span>el et Youtube\/Vimeo pour les vid<\/span>\u00e9<\/span>os – l’<\/span>\u00e9<\/span>quipe traite de th<\/span>\u00e8<\/span>mes chers <\/span>\u00e0 <\/span>cette client<\/span>\u00e8<\/span>le: les droits humains, l’<\/span>\u00e9<\/span>galit<\/span>\u00e9<\/span>, le droit <\/span>\u00e0 <\/span>l’avortement, le contr<\/span>\u00f4<\/span>le des armes <\/span>\u00e0 <\/span>feu, immigration etc.<\/span><\/p>\n

Pro active, l’<\/span>\u00e9<\/span>quipe des m<\/span>\u00e9<\/span>dias sociaux du Parti d<\/span>\u00e9<\/span>mocrate est omnipr<\/span>\u00e9<\/span>sente afin que toutes et tous, peu importe dans quel fuseau horaire ils ou elles se trouvent sur la plan<\/span>\u00e8<\/span>te, puissent obtenir une r<\/span>\u00e9<\/span>ponse ad<\/span>\u00e9<\/span>quate et rapide <\/span>\u00e0 <\/span>leurs interrogations. Enfin, cette <\/span>\u00e9<\/span>quipe est la gardienne de la marque du parti, notamment en pr<\/span>\u00e9<\/span>parant une feuille de route qui servira ensuite aux influenceurs afin de diffuser le contenu de ces messages dans leurs r<\/span>\u00e9<\/span>seaux respectifs.<\/span><\/p>\n

<\/span><\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Tendances et anticipation C’est au Palais des congr\u00e8s de Montr\u00e9al que se tient, aujourd’hui le 24 avril, la journ\u00e9e eComMtl avec pour slogan Le futur existe d\u00e9j\u00e0. Divis\u00e9es entre quatre th\u00e8mes, le Savoir, la Business, le Qu\u00e9bec inc. et la Vision, les conf\u00e9rences ont pour objectif unique de d\u00e9gager les tendances qui fa\u00e7onneront les organisations […]<\/p>\n

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