{"id":29941,"date":"2016-04-06T00:23:47","date_gmt":"2016-04-06T04:23:47","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=29941"},"modified":"2016-04-06T10:57:26","modified_gmt":"2016-04-06T14:57:26","slug":"gadoua-quand-cest-bon-cest-bon","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/gadoua-quand-cest-bon-cest-bon\/","title":{"rendered":"Gadoua. Quand c\u2019est bon, c\u2019est bon."},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 5 avril 2016 &#8211; Les\u00a0<i>Boulangeries Weston\u00a0<\/i>reviennent en force avec une campagne Gadoua mettant en vedette l\u2019humoriste Lise Dion dans une s\u00e9rie de courts sketchs en \u00e9picerie.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-29942 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/gadoua-cossette.png\" alt=\"gadoua-cossette\" width=\"296\" height=\"732\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.gadoua.qc.ca\/\" target=\"_blank\">Gadoua<\/a> avait mandat\u00e9 <a href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette<\/a> pour revoir son positionnement de marque ainsi que sa strat\u00e9gie de communication. Les deux partenaires travaillaient d\u00e9j\u00e0 ensemble depuis 2012 pour l&rsquo;activation en magasin.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Avec cette campagne, Gadoua introduit la nouvelle signature:\u00a0<i>Quand c\u2019est bon, c\u2019est bon<\/i>. <\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Manger du pain blanc, c\u2019est tellement \u00e9vident que c\u2019est un plaisir: on a voulu jouer sur cette \u00e9vidence. Dans un contexte o\u00f9 tout le monde est sant\u00e9-luzernes-sans-gluten, on est all\u00e9s \u00e0 contre-courant en assumant pleinement le plaisir de manger du pain Gadoua\u00bb, explique Antoine B\u00e9cotte, chef de la cr\u00e9ation chez Cossette.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Cette campagne marque aussi le retour de Lise Dion avec Gadoua. <\/span><span class=\"s1\">Selon Chlo\u00e9 Naccache, chef de marque, c&rsquo;est le nouveau positionnement qui a guid\u00e9 le choix de revenir avec Lise Dion: <\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">M\u00eame si huit ann\u00e9es s\u00e9parent la derni\u00e8re collaboration de Gadoua avec Lise, cette derni\u00e8re est demeur\u00e9e tr\u00e8s associ\u00e9e \u00e0 la marque. Avec son franc-parler et sa joie de vivre, elle incarne toute la simplicit\u00e9 et l\u2019authenticit\u00e9 de Gadoua, deux \u00e9l\u00e9ments essentiels \u00e0 notre nouvelle promesse de marque\u00bb.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">En plus de mettre de l&rsquo;avant de nouveaux emballages, cette campagne comprend un volet t\u00e9l\u00e9, un volet m\u00e9dias sociaux et de la cr\u00e9ativit\u00e9 m\u00e9dias avec V T\u00e9l\u00e9.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Q2jD0Kwt_JM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/FVqs3X_hA8M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/VWfdgcKgqHI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/AxHYv5P8Wnc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client\u00a0: Les Boulangeries Weston<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence: Cossette<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production: Gordito<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Design: Parall\u00e8le<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Retoucheur : Claude Lafrance<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dia:\u00a0Dentsu M\u00e9dia<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29941\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/gadoua-quand-cest-bon-cest-bon\/\"  data-item_title=\"Gadoua. Quand c\u2019est bon, c\u2019est bon.\"  data-item_date=\"2016-04-06T00:23:47-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les Boulangeries Weston reviennent en force avec une campagne Gadoua mettant en vedette l\u2019humoriste Lise Dion dans une s\u00e9rie de courts sketchs en \u00e9picerie.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_29941\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/gadoua-quand-cest-bon-cest-bon\/\"  data-item_title=\"Gadoua. Quand c\u2019est bon, c\u2019est bon.\"  data-item_date=\"2016-04-06T00:23:47-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29941"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=29941"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29941\/revisions"}],"predecessor-version":[{"id":29955,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/29941\/revisions\/29955"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=29941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=29941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=29941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}