{"id":30216,"date":"2016-04-12T00:25:52","date_gmt":"2016-04-12T04:25:52","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=30216"},"modified":"2016-04-12T08:56:35","modified_gmt":"2016-04-12T12:56:35","slug":"iga-lance-la-giga-baisse-de-prix-avec-une-campagne-multiplateforme","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/iga-lance-la-giga-baisse-de-prix-avec-une-campagne-multiplateforme\/","title":{"rendered":"IGA lance la GIGA BAISSE DE PRIX avec une campagne multiplateforme"},"content":{"rendered":"<p class=\"p2\"><span style=\"color: #000080; font-size: 20px;\">Le 12 avril 2016 &#8211; Afin de rendre <i>le plaisir de mieux manger <\/i>plus accessible, IGA et ses marchands ind\u00e9pendants d\u00e9ploient une initiative d\u2019envergure, LA GIGA BAISSE DE PRIX.<\/span><\/p>\n<p class=\"p2\"><img loading=\"lazy\" class=\"aligncenter wp-image-30217 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/iga-baisse-prix.png\" alt=\"iga-baisse-prix\" width=\"662\" height=\"300\" \/><\/p>\n<p class=\"p2\">L\u2019offensive se traduit par une impressionnante baisse de prix de fa\u00e7on permanente sur des milliers de produits en magasin<i>, <\/i>tout en conservant ce qui fait la force de son r\u00e9seau: la qualit\u00e9 et la vari\u00e9t\u00e9 des produits et des services.<\/p>\n<p class=\"p2\">La campagne marketing int\u00e9gr\u00e9e, d\u00e9ploy\u00e9e par <a href=\"http:\/\/www.carat.com\/ca\/fr\/\" target=\"_blank\">Carat<\/a> et cr\u00e9\u00e9e par <a href=\"http:\/\/sidlee.com\/fr\" target=\"_blank\">Sid Lee<\/a>, se devait d&rsquo;\u00eatre \u00e0 la hauteur de l\u2019initiative en mettant de l\u2019avant l\u2019avantage pour le consommateur.<\/p>\n<p class=\"p2\">Il a donc fallu multiplier les plateformes pour maximiser la port\u00e9e et cr\u00e9er un impact fort. En plus d\u2019une pr\u00e9sence forte en radio, t\u00e9l\u00e9 et web, des superpanneaux en 3D ont \u00e9t\u00e9 r\u00e9alis\u00e9s \u00e0 Montr\u00e9al et \u00e0 Qu\u00e9bec, montrant une fausse grue faisant descendre un \u00e9norme G devant le logo IGA pour former GIGA!<\/p>\n<p class=\"p2\">La campagne, lanc\u00e9e en deux temps, a \u00e9t\u00e9 d\u00e9ploy\u00e9e lors de la premi\u00e8re phase au moyen de teasers sur plusieurs plateformes pour attiser la curiosit\u00e9 du public en annon\u00e7ant que quelque chose de GROS, de GRAND, de G\u00c9ANT arrivait chez IGA.<\/p>\n<p class=\"p2\">Puis, le 7 avril, journ\u00e9e officielle du lancement marketing, les milliers de baisses de prix sont entr\u00e9es en vigueur chez IGA. Une campagne d\u2019envergure pr\u00e9sente sur toutes les plateformes.<\/p>\n<p class=\"p2\">Notons que l\u2019op\u00e9ration est d\u00e9clin\u00e9e en fran\u00e7ais et en anglais et couvre l&rsquo;ensemble du Qu\u00e9bec, ainsi que les march\u00e9s du Nouveau-Brunswick o\u00f9 la banni\u00e8re IGA est pr\u00e9sente.<\/p>\n<p class=\"p2\"><i>Le plaisir de mieux manger <\/i>encore plus accessible, \u00e0 tous, en tout temps!<\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/1u6ZSo1l1Zw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><b>\u00a0<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client\u00a0: Sobeys \/ IGA \u2013Nancy Champagne, Jocelyn Papineau, Dominique Hudon<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence m\u00e9dia: Carat &#8211; Maryse Archambault, V\u00e9ronic Cholette-Roberts, Vanessa Juliano, Sandra Marin, Nina Callegari, Carmen Breton, Lucy Madjarian.\u00a0\u00a0\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence cr\u00e9ation\u00a0: Sid Lee<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_30216\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\" 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d\u2019envergure, LA GIGA BAISSE DE PRIX.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_30216\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ 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