{"id":30369,"date":"2016-04-15T00:14:15","date_gmt":"2016-04-15T04:14:15","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=30369"},"modified":"2016-04-15T08:04:53","modified_gmt":"2016-04-15T12:04:53","slug":"laprod-devient-haussmann-park","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/laprod-devient-haussmann-park\/","title":{"rendered":"Laprod devient HAUSSMANN PARK"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 15 avril 2016 &#8211; \u00c0 l\u2019occasion d\u2019un \u00e9v\u00e9nement qui a r\u00e9uni ses plus\u00a0fid\u00e8les collaborateurs et clients, Serge Pointet, fondateur de Laprod, a annonc\u00e9\u00a0que son agence changeait de nom pour devenir HAUSSMANN PARK.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-30371 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/haussmann-park.jpg\" alt=\"haussmann-park\" width=\"586\" height=\"293\" \/><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">La communication \u00e9v\u00e9nementielle a \u00e9norm\u00e9ment \u00e9volu\u00e9 depuis 10 ans.\u00a0Cr\u00e9er un \u00e9v\u00e9nement ne suffit plus : il faut cr\u00e9er un souvenir\u00bb, a-t-il\u00a0d\u00e9clar\u00e9.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">HAUSSMANN PARK est une <a href=\"http:\/\/www.laprod.org\/fr\/\" target=\"_blank\">agence de marketing exp\u00e9rientiel<\/a> pour les march\u00e9s de\u00a0Montr\u00e9al, Toronto et New York.<\/p>\n<p class=\"p1\">Avec un portfolio de r\u00e9alisations d\u2019envergure pour\u00a0des clients prestigieux tels que Loto-Qu\u00e9bec, L\u2019Or\u00e9al Professionnel, Metro,\u00a0Banque Nationale, Ivanhoe Cambridge, Mazda, Givenchy, Dior ou encore Mo\u00ebt &amp;\u00a0Chandon, l\u2019agence montr\u00e9alaise se distingue par sa capacit\u00e9 \u00e0 d\u00e9velopper une\u00a0communication \u00e9v\u00e9nementielle strat\u00e9gique, cr\u00e9ative et mesurable.<\/p>\n<p class=\"p1\">Laprod change de nom pour assumer l\u2019incroyable virage qu\u2019elle a amorc\u00e9 depuis\u00a0des ann\u00e9es.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Il y a 10 ans, on faisait de la prod et notre nom refl\u00e9tait cette r\u00e9alit\u00e9\u00a0toute simple. Aujourd\u2019hui nous faisons plusieurs m\u00e9tiers, et nous avions besoin\u00a0d\u2019une marque plus forte et plus \u00e9vocatrice, pr\u00e9vue, elle aussi, pour cr\u00e9er un\u00a0souvenir. Apr\u00e8s plus de 800 \u00e9v\u00e9nements et activations\u00a0de commandite, nous avons d\u00e9velopp\u00e9 notre propre science. Nous savons que\u00a0pour rendre un \u00e9v\u00e9nement performant et m\u00e9morable, il faut trois ingr\u00e9dients\u00a0fondamentaux : la perception, l\u2019interaction et le contenu\u00bb, pr\u00e9cise Serge Pointet.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Par ailleurs, HAUSSMANN PARK a cr\u00e9\u00e9 le Technolab en d\u00e9cembre dernier, un\u00a0d\u00e9partement de R&amp;D technologique d\u00e9di\u00e9e \u00e0 l\u2019interaction \u2014 afin de mieux pr\u00e9voir,\u00a0comprendre et mesurer l\u2019exp\u00e9rience des visiteurs.<\/p>\n<p class=\"p1\">Et Serge Pointet de conclure:<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Pour les marques, le retour sur investissement passe par le retour sur l\u2019humain.\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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