{"id":30482,"date":"2016-04-19T00:19:19","date_gmt":"2016-04-19T04:19:19","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=30482"},"modified":"2016-04-19T12:02:50","modified_gmt":"2016-04-19T16:02:50","slug":"deux-nouvelles-pub-tv-de-dentsubos-pour-transat","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/deux-nouvelles-pub-tv-de-dentsubos-pour-transat\/","title":{"rendered":"Deux nouvelles pub TV de DentsuBos pour Transat"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 18 avril 2016 &#8211; Air Transat lance deux nouvelles publicit\u00e9s t\u00e9l\u00e9 r\u00e9alis\u00e9es par DentsuBos, en partenariat avec Bell Media.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-30483 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/transat-dentsu-bellemdia.png\" alt=\"transat-dentsu-bellemdia\" width=\"510\" height=\"320\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Les deux publicit\u00e9s de 15\u00a0secondes visent \u00e0 faire la promotion des destinations europ\u00e9ennes d\u2019Air Transat aupr\u00e8s des Canadiens qui souhaitent s\u2019\u00e9vader \u00e0 l\u2019\u00e9tranger cet \u00e9t\u00e9.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les publicit\u00e9s reprennent le concept original du si\u00e8ge d\u2019avion pivotant dans lequel un voyageur se tourne face \u00e0 la cam\u00e9ra pour nous parler de ses vacances. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Mais cette fois-ci, ce sont les animateurs de l\u2019\u00e9mission <i>etalk<\/i> de <a href=\"http:\/\/www.bellmedia.ca\/fr\/\" target=\"_blank\">Bell Media<\/a>, Ben Mulroney et Lainey Lui, qui s\u2019adressent aux spectateurs pour partager un souvenir de leur voyage, l\u2019un \u00e0 Londres et l\u2019autre \u00e0 Paris. Ces publicit\u00e9s s\u2019inscrivent parfaitement dans la campagne actuelle <i>L\u2019Europe pour tout le monde<\/i> d\u2019<a href=\"http:\/\/www.airtransat.com\/\" target=\"_blank\">Air Transat<\/a>. <\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">En faisant appel \u00e0 des c\u00e9l\u00e9brit\u00e9s canadiennes afin qu\u2019elles racontent des souvenirs de leur voyage de l\u2019autre c\u00f4t\u00e9 de l\u2019Atlantique, ces publicit\u00e9s soulignent avec force notre signature <i>L\u2019Europe pour tout le monde.<\/i>\u00a0C\u2019est aussi une formidable occasion de promouvoir nos 28 destinations europ\u00e9ennes\u00bb, commente Genevi\u00e8ve LeBrun, vice-pr\u00e9sidente, Marketing chez Transat Tours Canada.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Dans le cadre de cette initiative, Transat et <i>etalk<\/i> offrent aux Canadiens la chance de gagner un voyage en Europe et, par le fait m\u00eame, de se cr\u00e9er leurs propres souvenirs de voyage gr\u00e2ce \u00e0 Air Transat. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour conna\u00eetre les d\u00e9tails du concours, rendez-vous <a href=\"http:\/\/www.etalk.ca\/europeforeveryonecontest\" target=\"_blank\">ici<\/a>.\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 16px;\">Ces publicit\u00e9s nous ont permis de pousser encore plus loin la d\u00e9marche cr\u00e9ative de cette campagne innovante. Amener deux des animateurs les plus connus au Canada anglais \u00e0 pr\u00eater leur voix \u00e0 la marque donne beaucoup de poids \u00e0 toute cette campagne\u00bb, affirme Julien Thiry, assistant-directeur de cr\u00e9ation chez <a href=\"http:\/\/dentsubos.com\/fr\/\" target=\"_blank\">DentsuBos<\/a>.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Les publicit\u00e9s seront diffus\u00e9es en Ontario et en Colombie-Britannique du 18 au 30 avril.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ydOP76TqstU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qX0aocY0RBg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Annonceur : Air Transat &#8211; Genevi\u00e8ve LeBrun, Guy Bourgeois, Val\u00e9rie Martin<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Planification strat\u00e9gique : Claude Larin, Jacob Guite-St-Pierre<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation\u00a0: Rivest\/Ringuette<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Assistance \u00e0 la direction de cr\u00e9ation\u00a0: Julien Thiry<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00c9quipe de cr\u00e9ation\u00a0: Julien Thiry, Michael Aronson<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-conseil\u00a0: Catherine Girard<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production\/R\u00e9alisation\/Postproduction\u00a0: Bell Media<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Son : L\u2019Oreille<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Planification m\u00e9dia\u00a0: Dentsu media, V\u00e9ronik L\u2019Heureux, S\u00e9bastien Labelle<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_30482\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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